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For Companies At a Glance
- Tasks: Drive commercial partnerships and engage with global brands to elevate the Premier League's proposition.
- Company: Join the iconic Premier League, a leader in global sports entertainment.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of football partnerships worldwide.
- Qualifications: Proven experience in commercial partnerships and strong relationship-building skills.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Business Development Manager role at The Premier League. The Premier League has a strong partnership portfolio, including many of the world’s leading brands. A great opportunity now exists to join the Premier League as a Senior Business Development Manager with a key focus on the Premier League central commercial programme and engaging with leading global brands to share the Premier League proposition with them.
Reporting into the Head of Business Development, the successful candidate will be responsible for supporting with the development of the Premier League’s central commercial proposition so that the Premier League continues to represent an outstanding partnership prospect for leading international businesses. The Senior Business Development Manager will be responsible for engaging and building a network of commercial contacts around the world and ensuring that the Premier League’s central commercial proposition is designed to deliver rights and assets that offer material value to potential partners. They will work with colleagues across the business to build bespoke rights packages to suit Partner needs.
A suitable candidate will have a track record of both developing rights packages and engaging with brands, delivering successful partnerships with major global brands. They will exhibit both imagination and commercial expertise, have outstanding interpersonal skills and ingenuity, and a reputation for being good to work with either as a colleague or as a counterparty. The Senior Business Development Manager will also support the Head of Business Development in considering and analysing other commercial opportunities beyond the central Partnership programme, for example building the Premier League’s central e-Commerce strategy.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.
The role
- Support the Head of Business Development to develop the positioning, content and communication of the Premier League’s commercial proposition.
- Take the Premier League proposition to market, engaging directly with senior decision-makers at leading global brands in order to develop the best opportunities.
- Work collaboratively across the Premier League business to prepare tailored sales collateral to deliver against prospects objectives.
- Work collaboratively with other commercial colleagues, particularly the research and insight function, to both inform and understand the appeal of the Premier League.
- Work closely with the Broadcast team to understand opportunities to integrate commercial partners into Premier League broadcast relationships.
- Work closely with the Digital Marketing team to build tailored digital rights to deliver against Partner objectives.
- Work closely with the Partnerships team to ensure best in class activation for any new partners, and developing relationships with existing partners to inform renewals processes.
- Support the Head of Business Development develop the Premier League’s central e-Commerce strategy.
- Support the Head of Business Development consider wider commercial opportunities beyond the central Partnership programme.
- At all times represent the Premier League as one of the world’s leading examples of top quality, international and inclusive entertainment.
Requirements for the role
- Strong track record of independently delivering commercial partnerships with global brands.
- Experience of building a strategy to take commercial rights packages to market.
- A strong communicator, and an excellent relationship builder.
- A strong network of contacts across the sponsorship industry.
- A demonstrable understanding of why the Premier League continues to appeal to fans and viewers around the world.
- Highly motivated team player who values and understands the importance of collaboration.
- Good IT skills, including MS Word, Excel, PowerPoint and Outlook.
- Knowledge of digital media and associated applications.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.
To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Wednesday 29 October 2025. We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Senior Business Development Manager employer: The Premier League
Contact Detail:
The Premier League Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Business Development Manager role.
✨Tip Number 2
Show off your skills in person! Prepare for interviews by practising your pitch about how you've successfully built partnerships before. Make sure to highlight your creativity and commercial savvy.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to customise your message to reflect their values and needs. Show them why you're the perfect fit for the Premier League's vision.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Senior Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Business Development Manager role. Highlight your experience with commercial partnerships and any relevant achievements that align with the Premier League's goals.
Craft a Compelling Cover Letter: Your cover letter should tell a story about why you're the perfect fit for this role. Use it to showcase your passion for football and how your skills can help elevate the Premier League's commercial proposition.
Showcase Your Network: Don’t forget to mention your network of contacts in the sponsorship industry. This is crucial for the role, so let us know how you can leverage these connections to benefit the Premier League.
Apply Through Our Website: We encourage you to apply through our careers page. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Premier League
✨Know Your Premier League Inside Out
Before the interview, make sure you’re well-versed in the Premier League’s commercial strategies and partnerships. Familiarise yourself with their current sponsors and how they engage with global brands. This knowledge will help you demonstrate your understanding of the role and show that you’re genuinely interested in the organisation.
✨Showcase Your Network
As a Senior Business Development Manager, your connections matter. Be ready to discuss your existing network within the sponsorship industry and how it can benefit the Premier League. Prepare examples of how you've leveraged these relationships in the past to secure successful partnerships.
✨Tailor Your Approach
The role requires building bespoke rights packages for partners. Think about how you can tailor your previous experiences to fit this requirement. Bring specific examples of how you’ve created customised solutions for clients and how you can apply that creativity to the Premier League’s needs.
✨Demonstrate Collaboration Skills
Collaboration is key in this role. Be prepared to share examples of how you’ve worked effectively with cross-functional teams in the past. Highlight your ability to communicate and build relationships with colleagues from different departments, as this will be crucial for success at the Premier League.
