At a Glance
- Tasks: Lead the creative direction of social video content for the Premier League.
- Company: Join Premier League Studios, a dynamic and inclusive media operations team.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Inclusive culture encouraging diverse applications and career development.
- Why this job: Shape engaging football content that connects with millions of fans worldwide.
- Qualifications: Expertise in football, social media, and storytelling required.
The predicted salary is between 45000 - 55000 £ per year.
Premier League Studios is seeking a Social Video Lead to drive the strategy and execution of its social video output. Drawing on an unrivalled range of assets - including access to players, matches and the Premier League archive - they will lead the development and delivery of audience-first content that is strategically sound, scalable and at the forefront of social storytelling. This role will drive a vital part of our fan growth strategy, building both the breadth and depth of fandom for the Premier League. The content will serve both the owned and operated channels of our international broadcast partners as well as the Premier League’s digital channels.
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 1.2 billion homes in 189 countries.
In November 2024, the Premier League announced it was establishing a new in-house media operations business launching at the start of the 2026/27 Premier League Season. Premier League Studios will be responsible for all international media content production and distribution, providing a best-in-class content service to the Premier League’s partners and millions of passionate fans around the world.
Premier League Studios is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week, where possible. You will be expected to attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role
- Leading the creative direction and production of Premier League Studios’ social video output, inspiring a multidisciplinary team to create distinctive, platform-first content that grows and deepens fandom.
- Determining how field-of-play moments, player access, Media Access Days and the Premier League archive are used to create timely, scalable content for the Premier League and its international broadcast partners.
- Building strong working relationships across Programming, Creative, Editorial and Production to identify opportunities to refine and repackage content for social audiences.
- Using social instincts and performance insight to sharpen hooks, structure content for retention and consider packaging from the outset.
- Continually reviewing broadcaster behaviour, Premier League channel performance and evolving platform best practice to decide what should be retained, improved, scaled or stopped.
Requirements for the role
- Expert knowledge of football, social media and platform-first storytelling, with a strong understanding of what captures attention and builds engagement.
- Proven experience leading the creative development and production of social-first video content for large-scale audiences.
- Strong editorial judgement and the ability to identify compelling stories, moments and assets that can be adapted for social platforms.
- Experience using performance insight, audience behaviour and platform best practice to improve content effectiveness.
- Strong understanding of editing, motion design, music and post-production techniques, and how these can be used to repackage content creatively.
- Experience making effective use of player access, on-site filming, archive material or similar premium content opportunities.
- A collaborative approach, with the ability to build trusted relationships across Programming, Creative, Editorial, Production and other teams.
- Ability to influence content at an early stage, helping stakeholders shape ideas, production plans and access opportunities for social impact.
- Clear communication skills, with the ability to explain social audience needs and platform behaviours to colleagues across the business.
- Ability to bring together specialist skills and resources from across Premier League Studios to create distinctive, platform-first content.
- Proven experience leading, inspiring and developing multidisciplinary creative teams, including Producers, Assistant Producers and Editors.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.
To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is 16 September 2026. We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com.
Social Video Lead in London employer: The Premier League
The Premier League is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to inclusivity and employee development, staff have access to numerous growth opportunities and are encouraged to contribute to meaningful projects that impact communities worldwide. Located in the heart of London, employees enjoy a vibrant culture that celebrates diversity and fosters a sense of belonging, making it an ideal place for those seeking a rewarding career in IT support.
StudySmarter Expert Advice🤫
We think this is how you could land Social Video Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Premier League and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Premier League are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Premier League on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Premier League. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Video Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Premier League. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Premier League:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Premier League’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Premier League
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Premier League will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Premier League, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
