At a Glance
- Tasks: Lead lifecycle marketing and build strong relationships with visitors and supporters.
- Company: The Postal Museum, celebrating its 10th birthday and the centenary of Mail Rail in 2027.
- Benefits: Be part of exciting digital transformation and impactful fundraising campaigns.
- Other info: Join a high-performing team driving income and audience growth.
- Why this job: Make a real difference in audience engagement and support the museum's growth.
- Qualifications: Experience in CRM, marketing, and relationship building.
The predicted salary is between 35000 - 45000 £ per year.
The CRM and Supporter Engagement Manager will lead The Postal Museum's approach to lifecycle marketing, using customer data and CRM capability to build stronger relationships with visitors and supporters.
Working closely with colleagues across Marketing, Ticketing and Visitor Experience, the postholder will develop audience journeys, targeted communications and fundraising campaigns, helping to embed new data-led ways of working across the organisation.
This is a new position created at an exciting time for the museum as we look ahead to both the museum’s 10th birthday and the centenary of Mail Rail in 2027.
Alongside developing anniversary marketing and fundraising campaigns, we are undertaking a digital transformation programme that will see a new ticketing and CRM solution implemented this autumn, followed by a redeveloped website in early 2027.
Together, these projects will enable more joined-up and effective digital journeys, and support stronger audience understanding and engagement.
Reporting to the Head of Marketing and Development, this role takes overall responsibility for lifecycle marketing programmes supporting all areas of the museum’s public offer.
Through a CRM lens, the role will also lead on optimising membership and supporter initiatives, developing and delivering fundraising appeals, and creating structured approaches to building and sustaining relationships with existing and prospective supporters.
The role sits within a high-performing Marketing and Development team responsible for driving income and growing the museum’s physical and online audiences through campaigns, digital content, brand development, social media and fundraising.
CRM and Supporter Engagement Manager employer: The Postal Museum
Join a vibrant team at one of London's most unique museums, where innovation meets passion for culture. We offer a supportive work environment that encourages professional growth and development, with opportunities to enhance your skills in e-CRM and fundraising. Enjoy the benefits of working in a creative space that values collaboration and community engagement, making every day meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Supporter Engagement Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Postal Museum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Postal Museum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Postal Museum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Postal Museum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM and Supporter Engagement Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Postal Museum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Postal Museum:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Postal Museum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Postal Museum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Postal Museum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Postal Museum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
