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- Tasks: Manage and create email marketing campaigns that drive leads and sales.
- Company: Join a dynamic consultancy group supporting SMEs across the UK with an entrepreneurial spirit.
- Benefits: Enjoy a collaborative culture, innovative environment, and opportunities for personal growth.
- Why this job: Make a real impact on business growth while working with creative minds in a forward-thinking team.
- Qualifications: Experience in email marketing and automation, with skills in data analysis and content creation.
- Other info: This role offers ownership of the email marketing strategy in a multi-million-pound organisation.
Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?
Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach. They\’re looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.
Reporting to the Head of Data & Campaigns, you\’ll play a pivotal role in shaping the automation and email marketing strategy. You\’ll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.
Day to Day
- Creating and managing email marketing campaigns from concept to delivery.
- Developing and implementing customer segmentation strategies to maximise campaign performance.
- Writing engaging newsletters, campaign content, and nurture programme copy.
- Analysing campaign performance and identifying opportunities for optimisation.
- Collaborating with senior stakeholders to align content with the brand\’s tone of voice.
- Staying ahead of competitor activity, customer behaviours, and emerging trends.
- Delivering all campaigns on time, to brief, and to the highest quality standard.
YOU?
- Proven experience in email marketing, automation, and lead generation campaigns.
- Proficiency with Marketo or similar automation platforms.
- A creative and curious mind with a passion for producing standout content.
- Strong data segmentation, analysis, and campaign creation skills.
- Excellent organisational and time management abilities.
- Proactive approach with a desire to continuously improve performance.
This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You\’ll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.
Ready to make your mark? Apply now to find out more!
49231CCR1
INDHIN
Marketing Automation Manager employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and automation. This will not only help you understand what works but also allow you to discuss innovative ideas during interviews, showcasing your passion for the field.
✨Tip Number 2
Network with professionals in the marketing automation space. Attend industry events or webinars where you can connect with others who might have insights into the company or role, giving you an edge when it comes to understanding their needs.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, as this will resonate well with the hiring team looking for proven experience.
✨Tip Number 4
Research the company’s current email marketing strategies and identify areas for improvement. Presenting these insights during your interview can show your proactive approach and genuine interest in contributing to their success.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing and automation. Focus on specific campaigns you've managed, the tools you've used (like Marketo), and the results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the company's needs. Mention your understanding of their target audience and how you can create engaging content that resonates with SMEs.
Showcase Your Analytical Skills: Include examples of how you've analysed campaign performance in the past. Discuss any metrics or KPIs you've improved and how your insights led to better campaign outcomes.
Highlight Collaboration Experience: Since the role involves working with senior stakeholders, mention any previous experiences where you've collaborated with teams or departments to achieve common goals. This shows your ability to work in a team-oriented environment.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific metrics such as open rates, click-through rates, and conversion rates to demonstrate your success and understanding of what makes a campaign effective.
✨Demonstrate Your Analytical Skills
Since the role involves analysing campaign performance, be ready to explain how you use data to inform your strategies. Discuss any tools or platforms you've used for segmentation and analysis, and provide examples of how you've optimised campaigns based on data insights.
✨Emphasise Your Creative Approach
The consultancy values creativity, so share examples of how you've transformed complex topics into engaging content. Prepare to discuss your writing style and how you ensure that your content resonates with the target audience, particularly SMEs.
✨Prepare Questions for Stakeholders
Collaboration with senior stakeholders is key in this role. Prepare thoughtful questions about their expectations and how they envision the email marketing strategy evolving. This shows your proactive approach and willingness to align with the company's goals.
