Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative marketing campaigns to drive B2B demand generation and revenue growth.
- Company: Join a fast-growing SaaS brand in Manchester that values ambitious marketing teams.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and career advancement.
- Why this job: Fast-track your marketing career while making a real impact in a collaborative team.
- Qualifications: Experience in B2B marketing, digital techniques, and proven success in hitting targets required.
- Other info: Ideal for self-starters who thrive in fast-paced settings and love data-driven strategies.
The predicted salary is between 43200 - 72000 £ per year.
This is a fantastic opportunity to join a disruptive and quickly growing SaaS brand based in the heart of Manchester!
Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?
If you want to fast-track your marketing career within B2B/SaaS demand generation, read on!
As the Head of Demand, you will play a crucial role in the growth of our B2B marketing:
Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth.
Hands-on role focussing entirely on improving the number of MQLs and SQLs. This role is ideal for a growth-minded marketer experienced in targeting SME and middle market companies. It requires someone hands-on, creative, and focused on outcomes, who will be responsible for campaign ROI and tracking the data analytics of marketing. You will also be responsible for identifying the most attractive business opportunities and developing the right marketing approaches to unlock them.
Day to Day
- Open-minded and creative, able to create thumb-stopping demand generation campaigns to meet business goals.
- Commercial mindset with a proven track record of delivering demand generation initiatives.
- Self-starting and curious – full of new ideas to try.
- Outstanding attention to detail with excellent organisational skills
- Superb written and verbal communication skills
- Analytical mindset, autonomous, and motivated to build demand generation marketing plans and execute them.
- Comfortable working in a fast-paced, dynamic environment
- Strong sense of urgency, adaptability, flexibility, and resourcefulness
- Enjoy working in a cross-functional, collaborative team environment.
You?
- Managing end to end multi-channel marketing campaigns
- B2B Marketing focussed on demand generation.
- B2B growth-based marketing
- Experience of full range of digital marketing techniques
- Proven ability to hit measurable targets.
- B2B sales & marketing
- Multi-channel marketing management
- Analytical – Salesforce, GA4, attribution tools
- Marketing automation team management – driving demand through email marketing, nurture etc. Lead scoring
- Paid media experience (social, comparator sites, affiliates etc)
- Experience working with SEO teams in particular driving links building via PR & SEO teams
- Relevant Marketing qualification e.g. CIM
Head of Demand Generation employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Familiarize yourself with the latest trends in B2B demand generation. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies.
✨Tip Number 2
Network with professionals in the SaaS and B2B marketing space. Attend relevant webinars, conferences, or local meetups in Manchester to connect with like-minded individuals and potential collaborators.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns where you successfully tracked ROI and improved lead generation. This will demonstrate your hands-on experience and results-driven mindset.
✨Tip Number 4
Be ready to discuss your approach to multi-channel marketing during interviews. Prepare specific examples of how you've managed campaigns across different platforms and the outcomes you achieved.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B demand generation and multi-channel marketing campaigns. Use specific metrics to showcase your achievements, such as MQLs and SQLs generated.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving revenue through innovative marketing strategies. Mention your hands-on experience and how you can contribute to the company's growth.
Showcase Analytical Skills: Emphasize your analytical mindset by discussing your experience with tools like Salesforce and GA4. Provide examples of how you've used data to optimize marketing funnels and improve campaign ROI.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, mention any relevant experiences where you've successfully collaborated with different departments to achieve marketing goals.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your Campaign Success
Be prepared to discuss specific multi-channel marketing campaigns you've managed. Highlight the strategies you used, the results achieved, and how they contributed to lead generation and revenue growth.
✨Demonstrate Analytical Skills
Since this role requires a strong analytical mindset, come ready to talk about the tools you’ve used for tracking campaign performance, such as Salesforce or GA4. Share examples of how data influenced your marketing decisions.
✨Emphasize Collaboration
This position involves working closely with cross-functional teams. Be sure to illustrate your experience in collaborative environments and how you’ve successfully partnered with sales, SEO, and other departments to achieve common goals.
✨Prepare Creative Ideas
As a hands-on marketer, it’s important to show your creativity. Think of innovative demand generation ideas that could benefit the company and be ready to discuss them during the interview.
