Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM automation strategies and execute impactful marketing campaigns.
- Company: Join a market leader supporting millions across the UK and Ireland.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of digital marketing, using data to drive real change.
- Qualifications: Experience in CRM platforms and a strong analytical mindset are essential.
- Other info: Collaborate with diverse teams and enhance your skills in a supportive setting.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity
As a CRM/Automation Lead, you'll play a key role in shaping and driving the digital marketing strategy for a market-leading provider supporting millions of users across the UK and Ireland.
The Role
We're looking for a passionate marketing automation expert who's both strategic and hands-on. You'll lead the CRM automation strategy and execution across the UK and Ireland - owning everything from campaign delivery and performance analysis to system optimisation and stakeholder collaboration. If you're analytical, tech-savvy, and thrive on using data to drive growth, this is your stage.
Key Responsibilities
- Own and lead all CRM/email automation strategies and campaign execution.
- Build automated workflows and personalised customer journeys.
- Collaborate across marketing, sales, BI, and IT to align CRM development with business goals.
- Provide training and support for internal users, ensuring best practices and system integrity.
- Develop the CRM roadmap and manage integrations with various data sources.
- Oversee campaign analysis and reporting, using insights to drive continuous improvement.
- Support sales enablement through tailored content, webinar launches, and performance reporting.
- Create and deliver high-impact content to engage prospects and position the company as a market leader.
What You'll Bring
- Proven experience managing CRM and automation platforms.
- Strong analytical mindset with a passion for data-led decision making.
- Excellent communication and stakeholder management skills.
- A collaborative, proactive attitude with a focus on results.
CRM Automation Lead employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Automation Lead
✨Tip Number 1
Familiarise yourself with the latest CRM and automation tools that are popular in the industry. Being well-versed in platforms like HubSpot, Salesforce, or Marketo can give you a significant edge during discussions with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. We love seeing candidates who can demonstrate their impact through metrics and results.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in CRM automation. Engaging with industry peers can provide insights and potentially lead to referrals that could help you land the job with us.
✨Tip Number 4
Prepare to discuss your approach to stakeholder management and collaboration. We value candidates who can effectively communicate and work across teams, so think of specific examples where you've successfully aligned different departments towards a common goal.
We think you need these skills to ace CRM Automation Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM and automation platforms. Use specific examples of campaigns you've led and the results achieved to demonstrate your analytical mindset and data-driven approach.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and automation. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to collaborate across teams and drive campaign performance.
Showcase Relevant Skills: Emphasise your strong analytical skills and any technical proficiencies you have that relate to CRM systems. Mention any experience you have in building automated workflows and personalising customer journeys, as these are key aspects of the role.
Highlight Collaborative Experience: Since the role involves collaboration with various departments, include examples of past teamwork experiences. Describe how you’ve worked with marketing, sales, or IT teams to achieve common goals, showcasing your stakeholder management skills.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM and automation platforms in detail. Highlight specific projects where you've successfully implemented strategies, focusing on the impact these had on campaign performance and customer engagement.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to drive decisions. Discuss any tools or methodologies you’ve employed for campaign analysis and how they led to improvements.
✨Emphasise Collaboration
This position involves working closely with various teams. Be ready to share experiences where you collaborated with marketing, sales, or IT. Highlight how you managed stakeholder relationships and aligned CRM strategies with business goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in real-world situations. Think about challenges you've faced in previous roles related to CRM automation and how you overcame them, showcasing your proactive attitude.
