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For Companies At a Glance
- Tasks: Lead content strategy and create engaging content across multiple channels.
- Company: Join a fast-growing professional services organisation making waves in the industry.
- Benefits: Enjoy autonomy, collaboration, and the chance to shape impactful content.
- Why this job: Be part of a dynamic team driving brand awareness and thought leadership.
- Qualifications: 3+ years in B2B content or marketing; strong writing and project management skills required.
- Other info: Perfect for content pros eager to make a difference in a future-facing business.
The predicted salary is between 28800 - 48000 £ per year.
Are you a strategic storyteller with a passion for driving engagement through powerful content? We are supporting a well-established and fast-growing professional services organisation in their search for a Marketing Content Manager to lead the charge on content strategy, creation, and campaign delivery. In this newly evolved role, you will have the autonomy to shape content across multiple channels - working closely with product, sales, and digital teams to bring technical expertise to life in a compelling, customer-centric way.
As the Marketing Content Manager, you will be responsible for building and executing a content strategy that drives brand awareness, supports demand generation, and positions the business as a thought leader within its sector. You will lead the planning and development of a wide range of content formats - from SEO-optimised blogs and whitepapers to email campaigns, case studies, landing pages, social media posts and video scripts - ensuring consistency across tone, message and brand!
Day to Day:
- Develop and execute a robust, multi-channel content strategy aligned with the wider marketing plan.
- Create and manage a dynamic content calendar focused on business priorities and audience needs.
- Write, edit, and optimise high-quality content for digital campaigns, website, social media, and internal communications.
- Collaborate with internal stakeholders (product, consultants, sales, leadership) to translate technical insights into engaging, accessible messaging.
- Lead content elements of integrated marketing campaigns, ensuring alignment with SEO and demand generation goals.
- Work with digital and performance teams to measure content effectiveness and optimise based on analytics and engagement data.
- Maintain brand consistency and ensure content adheres to tone of voice, style guides, and industry best practices.
- Stay informed on market trends, competitor content strategies, and evolving digital formats.
YOU?
- 3+ years of experience in a B2B content or marketing role.
- Proven ability to write compelling, high-quality content tailored to different buyer personas and stages of the funnel.
- Strategic mindset with hands-on experience delivering content that supports lead generation, brand awareness, and thought leadership.
- Strong project management skills with the ability to balance multiple priorities and stakeholders.
- Proficiency in using content management systems, email marketing platforms, and analytics tools.
- SEO knowledge and understanding of content performance metrics.
- Excellent attention to detail and a collaborative, proactive working style.
If you are a content professional looking to lead strategy in a growing and future-facing business, we would love to hear from you. Apply now or get in touch for more details!
Content Manager employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and B2B strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our content strategy during interviews.
✨Tip Number 2
Showcase your ability to create diverse content formats by preparing a portfolio that includes examples of SEO-optimised blogs, case studies, and social media posts. Highlighting your versatility will demonstrate your fit for the role.
✨Tip Number 3
Network with professionals in the content marketing field, especially those who have experience in B2B environments. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss specific metrics and analytics tools you've used to measure content effectiveness. Being able to articulate how you've optimised content based on data will show us that you have a strategic mindset and are results-driven.
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Marketing Content Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for content creation and strategy. Use specific examples from your past experiences that demonstrate your ability to drive engagement and lead content initiatives.
Showcase Your Writing Skills: Since this role requires strong writing abilities, include samples of your work or links to published content. Highlight your experience with different content formats mentioned in the job description, such as blogs, whitepapers, and social media posts.
Highlight Relevant Experience: In your CV, focus on your B2B content or marketing experience. Emphasise your strategic mindset and project management skills, and provide examples of how you've successfully executed content strategies that support lead generation and brand awareness.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your Storytelling Skills
As a Content Manager, your ability to tell compelling stories is crucial. Prepare examples of how you've crafted engaging content in the past, focusing on the impact it had on audience engagement and brand awareness.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing a content strategy. Highlight your experience in aligning content with business goals and how you've used data to inform your decisions.
✨Familiarise Yourself with SEO Best Practices
Since SEO is a key part of the role, brush up on your knowledge of SEO techniques and how they apply to content creation. Be prepared to discuss how you've optimised content for search engines in previous roles.
✨Prepare for Collaboration Questions
This role involves working closely with various teams. Think of examples where you've successfully collaborated with product, sales, or digital teams to create content that resonates with different audiences.
