At a Glance
- Tasks: Manage digital content and campaigns for the Pokémon Trading Card Game, optimising online shopper experiences.
- Company: Join a dynamic team at The Pokémon Company, where innovation meets passion.
- Benefits: Enjoy competitive salary, 100% employer-paid healthcare, and generous family leave.
- Other info: Flexible hybrid work environment with excellent career growth opportunities.
- Why this job: Be part of a beloved brand and make a real impact in the gaming community.
- Qualifications: 5-7 years in e-commerce with strong content management skills; passion for Pokémon is a must!
The predicted salary is between 40000 - 45000 £ per year.
Job Summary
Join the digital journey of the Pokémon Trading Card Game (TCG) and be part of our exciting growth!
The TCG Content & Campaign Manager will be responsible for ensuring our product content and digital campaigns are impactful and optimized for online shopping, providing the best‑in‑class shopper experience and driving engagement on E‑Commerce platforms such as Amazon.
- Job Title
- TCG Content & Campaign Manager
- FLSA Classification (US Only)
- Exempt
- People Manager
- What you’ll do
- Understand the online shopper journey of Pokémon TCG products
- Establish detailed specifications of content needs for online retailers in line with best practices
- Drive discussions with internal teams (Marketing, Localization, Design) to create and optimize content (assets & copy) adapted to e‑Commerce
- Create an online content calendar to plan assets and copy of the whole TCG line‑up to ensure a timely delivery in line with company launches and key events
- Upload content and create product pages within required deadlines
- Create best‑in‑class digital shops in shops and track key metrics for continuous improvement
- Execute Cross‑Regional Brand Moments on digital shops, in line with Pokémon launches and retailers’ key events
- Maintain relationships with online retailers to ensure their merchandising needs are met
- Budget, plan and execute sponsored and DSP campaigns with the support of our dedicated agency
- What you’ll bring
- Five (5) to seven (7) years of professional experience with at least three (3) years of experience in e‑Commerce working as a content manager and digital ads manager with emphasis on optimising the online shopper journey
- Experience with Amazon back‑end portal (Vendor Central) or similar platform
- Proficiency in Microsoft Office Suite
- Intermediate level in Photoshop – Ability to reformat, amend, edit, and create basic graphics
- Fluent in English both written and spoken
- Strong project management, organisational, and problem solving/troubleshooting skills
- Team player, willing to support and enhance the activities of other members of the team and wider business
- Proficiency with CSS and HTML preferred, but not essential
- Fluent in Arabic is a plus
- Basic level in Illustrator – Ability to create basic documents, use shapes, and utilise selection and drawing tools
- Base Salary Range
For this role, new hires generally start between £54,000.00 – £65,000.00 per year.
The full range is £54,000.00 – £97,000.00 per year.
This range is applicable for the labour market where the role is intended to be hired.
The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
- How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do
- Challenging the
Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities
- Integrity and
Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results
- Dedicated to
Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals
- Delighting
Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience
- What to expect
- An innovative culture driven by impact, delivering meaningful outcomes
- Company events that celebrate the spirit of Pokémon
- Competitive cash‑based compensation programmes
- 100% employer‑paid healthcare premiums for you
- Generous paid family leave
- Employer‑paid life insurance
- Employer‑paid long and short‑term income protection insurance
- US Employees: 401k Employer Matching
- UK/IRE/MX Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- Linked In learning
- Comprehensive relocation package for certain roles
- Hybrid work environment
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role.
They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required.
Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
For roles in the United Kingdom, candidates will need the right to work.
In some cases, and for some roles, the Company may be able to arrange a visa.
For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland.
However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process.
If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon. com.
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TCG Content & Campaign Manager employer: The Pokémon Company International
The Pokémon Company International is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration. With a strong commitment to employee well-being, the company provides comprehensive benefits including 100% employer-paid healthcare, generous family leave, and opportunities for professional growth through initiatives like LinkedIn Learning. Located in the dynamic cities of London and Dublin, employees enjoy a hybrid work model that promotes work-life balance while being part of a globally recognised brand that values integrity, respect, and a passion for delivering unique experiences.
Contact Details:
The Pokémon Company International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land TCG Content & Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pokémon Company International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pokémon Company International are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pokémon Company International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pokémon Company International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TCG Content & Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pokémon Company International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Pokémon Company International:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pokémon Company International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Pokémon Company International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pokémon Company International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Pokémon Company International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.