Market Development Manager (Bilingual Spanish/English)

Market Development Manager (Bilingual Spanish/English)

Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
The Pokémon Company International

At a Glance

  • Tasks: Manage Pokémon events and partnerships in Spain and Portugal while building relationships with retailers.
  • Company: Join The Pokémon Company International, a leader in children's entertainment since 1996.
  • Benefits: Enjoy competitive salary, healthcare, generous leave, and a hybrid work environment.
  • Other info: Be part of an innovative culture that values creativity and teamwork.
  • Why this job: Combine your passion for Pokémon with a dynamic role that impacts communities and fans.
  • Qualifications: Fluent in Spanish and English, with experience in marketing or project management.

The predicted salary is between 51750 - 63250 £ per year.

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at corporate. pokemon. com and pokemon. com.

  • Get to know the role
  • Job Title: Market Development Manager
  • Job

Summary: This role will be managing Organized Play Market Development initiatives and activities in Spain and Portugal.

A successful hire will be responsible for onboarding of retail locations in the assigned markets, managing day-to-day customer relationships and plans and executing events and projects as per the annual market development plans.

  • People Manager: No
  • What you’ll do

Managing Organized Play Market Development across Southern Europe

  • Identifying and developing retail accounts and relationship programs designed to produce opportunities to grow the network for Play! Pokémon programs.
  • Recruiting, developing and managing Play! Pokémon Store partnerships and opportunity pipelines and ensuring the retention, growth and customer satisfaction of retailers.
  • Promoting Play! Pokémon Programs with internal and external stakeholders.
  • Evaluating program trends and providing analysis and recommendations for improvement of market performance.
  • Working toward mutual goals, strategies, and objectives to build awareness and support of overall strategic benefits of the Play! Pokémon Store network.
  • Providing KPI analyses, long-range forecasting and analysis to suggest potential partnerships.
  • Monitoring and evaluating programs to assess the impact of the solutions in the marketplace and the overall success of the Play! Pokémon programs.
  • Monitoring competitor activity in retail and implementing strategies to maintain retention and become best-in-class retail network for Organized Play programs.
  • Attending key international events to align with Resellers & Retailers, Pokémon Professors and international vendors, among others.
  • Managing vendor contracts, ensuring alignment with program and organization goals.
  • Additionally, providing day-to-day support including but not limited to the following:
  • Onboarding of new leagues, including review and processing of applications from Play! Pokémon Stores including administration of venue reviews.

• Executing roll-out of Play!

Pokémon Programs to eligible Play!

Pokémon Stores in alignment with stakeholders including communication with retailers, day-to-day support and reporting.

  • Supporting, planning and/or executing on variety of projects and programs of differing scope (including, but not limited to, Meet & Greets, Retailer Days, Trade Shows, and Store Tours).
  • Working with CRM system and handling user data of retail venues and store contacts, including address maintenance and email campaigns.
  • Daily coordination and reply to customer service escalations through email and/or ticketing system, delegation where necessary, and improving workflows.
  • Assisting in investigation, documentation and follow-up on retail program policy compliance with internal and external stakeholders in close collaboration with the Trust & Safety Team.
  • What you’ll bring
  • Five (5) to seven (7) years of related professional experience.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Fluent or near-native Spanish and English languages (both written and spoken) required, other European language(s) a plus.
  • Additional marketing, Sales or Project Management qualifications desirable.
  • A great communicator, coordinator, organiser and presenter who can effectively and efficiently manage projects and engage with people
  • Highly numerate and goal oriented with ability to independently handle and organise various types of data in day-to-day work.
  • Comfortable presenting in front of professional audiences, both in-person and online.
  • Knowledge of retail development and/or grassroots play retention programs desirable.
  • Ability to analyse and present information in concise overviews to peers, management and customers, including recurring reporting and training documentation.
  • Skilled in using Microsoft Office 365 (Word, Power Point, Excel). Familiarity with Salesforce (or similar CRM systems) anddata management tools desirable.
  • Base Salary Range

For this role, new hires generally start between £54,000.00 - £72,000.00 per year.

The full range is £54,000.00 - £97,500.00 per year.

This range is applicable for the labor market where the role is intended to be hired.

The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

  • #LI-MW1 #LI-Hybrid
  • How you’ll be successful
  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the

Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.

  • Integrity and

Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.

  • Dedicated to

Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.

  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting

Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

  • What to expect
  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • Linked In learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature of work being performed by people assigned to this role.

They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required.

Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

For roles in the United Kingdom, candidates will need the right to work.

In some cases, and for some roles, the Company may be able to arrange a visa.

For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland.

However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon. com.

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Market Development Manager (Bilingual Spanish/English) employer: The Pokémon Company International

The Pokémon Company International is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration. With a strong commitment to employee well-being, the company provides comprehensive benefits including 100% employer-paid healthcare, generous family leave, and opportunities for professional growth through initiatives like LinkedIn Learning. Located in the dynamic cities of London and Dublin, employees enjoy a hybrid work model that promotes work-life balance while being part of a globally recognised brand that values integrity, respect, and a passion for delivering unique experiences.

The Pokémon Company International

Contact Details:

The Pokémon Company International Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Market Development Manager (Bilingual Spanish/English)

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pokémon Company International and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pokémon Company International are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pokémon Company International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pokémon Company International. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Market Development Manager (Bilingual Spanish/English)

Bilingual Spanish/English
Market Development
Customer Relationship Management
Event Planning and Execution
Data Analysis
Project Management
Retail Development

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pokémon Company International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Pokémon Company International:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pokémon Company International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Pokémon Company International

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pokémon Company International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At The Pokémon Company International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.