Licensing Coordinator (Toys and Games)

Licensing Coordinator (Toys and Games)

Full-Time 42000 - 55000 £ / year (est.) Home office (partial)
The Pokémon Company International

At a Glance

  • Tasks: Support the Toys & Games team in managing licensing and product development.
  • Company: Join The Pokémon Company International, a leader in children's entertainment.
  • Benefits: Enjoy competitive salary, healthcare, generous leave, and hybrid work options.
  • Other info: Dynamic work culture with opportunities for growth and creativity.
  • Why this job: Be part of a beloved brand and help shape exciting new products.
  • Qualifications: 2+ years in licensing or marketing; strong communication and organisational skills.

The predicted salary is between 42000 - 55000 £ per year.

Get to know The Pokémon Company International. The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Get to know the role.

Job Summary: The Licensing Coordinator is responsible for supporting the Toys & Games team (reporting to the Manager, Licensing, Toys & Games) to manage a number of sub-categories within Toys & Games (inc. Hardlines). This includes identifying the best licensees to partner within pre-defined product categories, supporting line manager in negotiating agreements, and developing Pokémon licensed products by working alongside the Brand Services team. They will facilitate and monitor the product approval process to help ensure product submissions are dealt with in a timely manner with the The Pokémon Company International (TPCi) London-led accounts. In this role they will also act as the EMEA point of contact for product development, legal and financial queries with TPCi Seattle-led licensees.

What you’ll do:

  • Category Management/Strategy: Support the Toys & Games team in developing and executing a five-year road map for the Toys and Games category (including Hardlines) in the region while working closely with the Seattle-based licensing team. Work on the creation of targeted presentations to pitch, support and/or launch licensing programmes or specific category areas. Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for categories and key licensees.
  • Category Management: Support the Licensing Manager, Toys & Games by developing and maintaining strong business relationships with new and existing licensees (including Master Toy) across a variety of Toys & Games categories. Work on the creation of targeted presentations to support our global licensees in launching new programs and products at retail in EMEA. Prepare product presentations as needed for internal and external use. Work with Toys & Games team, to provide quarterly business updates (on behalf of the Licensing team) and forecasts (for allocated accounts) to evaluate progress against budget.
  • Licensee Management: Accountable for day-to-day management of allocated accounts. Support line manager in negotiating business terms and contracts with relevant licensees. Act as EMEA point of contact for product development (localisation), legal and financial queries from our global licensees (toys and games, video game accessories, Trading Card Game accessories, amusement plush, etc.). Supervise contract negotiation and secure the best deals in line with consumer products guidelines and business goals. Manage the process from contract to product development and execution. Partner with the Brand Services team to drive quality and champion innovation in local product development, considering wider multi-territory strategy. Ensure timely product approvals in line with industry needs.
  • PR, Marketing, Trade Shows: Assist with the planning and attendance of annual Licensing Summits, Licensing Shows, Toy Fairs and other trade shows and events as necessary. Attendance and presentation participation in licensee/partner presentations. Regular attendance of trade shows and social industry functions where applicable (Brand Licensing Europe, etc.).

What you’ll bring:

  • At least two (2) years' experience in Licensing, Toys and Games/or Marketing.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Ability to handle multiple tasks and tight deadlines with minimal supervision.
  • Proven organisational skills.
  • Excellent oral and written communication skills and ability to interact well with a variety of work groups.
  • Ability to think strategically and creatively.
  • Entrepreneurial spirit with a positive, can-do attitude.
  • Proven track record of success.
  • Detail-oriented with strong organizational and presentation skills.
  • Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
  • European language is a plus.

Base Salary Range: For this role, new hires generally start between £42,000.00 - £55,000.00 per year. The full range is £42,000.00 - £73,400.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

How you’ll be successful:

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect:

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

Licensing Coordinator (Toys and Games) employer: The Pokémon Company International

The Pokémon Company International is an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation in the heart of London. Employees enjoy competitive compensation, comprehensive healthcare benefits, and generous family leave, all while being part of a passionate team dedicated to delivering unique experiences for fans worldwide. With ample opportunities for professional growth and a commitment to employee well-being, this role as Licensing Coordinator promises a rewarding career in a globally recognised brand.

The Pokémon Company International

Contact Details:

The Pokémon Company International Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Licensing Coordinator (Toys and Games)

Show Your Creative Side

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Engage in Marketing Communities

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Attend Industry Events

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We think you need these skills to ace Licensing Coordinator (Toys and Games)

Licensing Management
Category Management
Negotiation Skills
Product Development
Business Relationship Management
Market Analysis
Presentation Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pokémon Company International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Pokémon Company International:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pokémon Company International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Pokémon Company International

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pokémon Company International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At The Pokémon Company International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.