Associate Product Marketing Manager - Mobile and Apps

Apply for the Associate Product Marketing Manager – Mobile and Apps role at The Pokémon Company International. The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Get to Know the Role

Job Summary: This role requires an experienced and strong individual with experience in app marketing. This involves specific responsibility for management of strategy, execution, project management, creative, advertising, analysis and post mortem reporting.

What You’ll Do

• Product Marketing: Driving the development of strategic marketing plans for selected mobile apps, working closely with cross-functional teams across EMEA, US and Japan to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives. Assist and support with other app projects as directed by Senior Manager. Specific responsibility for the EMEA region. Partner with internal/external teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to internal teams and serve as a product champion within Marketing. Lead the development and delivery of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events/live ops. Maintain best practice for marketing campaign planning, change management, and dashboard reporting. Measure and optimize campaign results and provide key insights to Marketing and Product Development teams.
• Analysis & Reporting: Take ownership of data collection, analysis, and reporting. Track and interpret product and marketing analytics to implement improvements or revised marketing strategies. Assist and support with other app projects as directed by Senior Manager.
• Advertising & Promotion: Lead and develop advertising campaigns that support product objectives. Assess the product needs, provide direction to external agencies, develop, and gain approval for the appropriate advertising support, execute the campaigns, and then assess the results in order to evolve future campaigns. Work with Senior User Acquisition and Performance Marketing Manager and media agency to analyse the effectiveness of media campaigns to better optimise spend and performance, draw insights and make data-driven decisions that support marketing goals. Drive earned and owned channel teams by setting clear goals and objectives, budget levels and direction. Support the channel teams in the execution of those programmes. Provide updates on various media topics, stay on top of cultural moments, social media and tech trends – offering a strategic level of thinking with key stakeholders. Be responsible to build, guide and track the marketing budget. Conduct return on investment analyses on all campaigns and apply takeaways to future campaigns.

What You’ll Bring

• At least 3 years’ mobile game product marketing experience in Europe.
• Bachelor’s degree in a related field or a demonstrated equivalent level of applicable experience.
• Extensive knowledge of digital and mobile industries, and interest in other marketing and business development fields.
• Proven track record of success.
• Excellent oral and written communication skills and ability to interact well with a variety of work groups, and partners from different cultural backgrounds.
• Entrepreneurial spirit with a positive, can-do attitude.
• Excellent analytical skills.
• Ability to think strategically and creatively.
• Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
• Must be able to travel domestically/internationally.

Base Salary Range: For this role, new hires generally start between £45,000.00 – £53,500.00 per year. The full range is £45,000.00 – £67,500.00 per year. This range is applicable for the labour market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

How You’ll Be Successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What To Expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401(k) Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

Equal Employment Opportunity: The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.