At a Glance
- Tasks: Drive channel growth by recruiting and managing mid-tier SI partners in the UK.
- Company: Join Freshworks, a leader in uncomplicated service software with a people-first approach.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic role with a focus on building relationships and shaping the future of SI partnerships.
- Why this job: Be at the forefront of transforming business software and making a real impact.
- Qualifications: 7+ years in channel management with a strong track record in partner recruitment.
The predicted salary is between 63000 - 77000 £ per year.
Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions.
This is a pivotal individual contributor role at the heart of Freshworks’ UK channel growth strategy. As a Channel Sales Manager, you will own the full lifecycle of our Systems Integrator business in the UK — from prospecting and signing new mid-tier SI partners through to driving active pipeline and revenue through those relationships.
The right person for this role combines a hunter’s instinct for identifying and signing the right partners with the commercial discipline to hold those partners accountable to joint business plans and pipeline commitments. You know how SIs operate, how they build practices, and how to get from first conversation to active GTM motion.
Responsibilities:
- SI Recruitment & Onboarding: Identify, target, and sign mid-tier SI partners aligned to Freshworks’ UK ITSM and CX growth priorities. Build and maintain a pipeline of prospective SI partners. Lead the end-to-end partner recruitment process. Design and execute structured onboarding programmes.
- Partner Enablement & Acceleration: Build and maintain SI partner capability across sales, pre-sales, and delivery. Develop joint go-to-market plans with each SI partner. Drive participation in Freshworks enablement programmes.
- Pipeline & Revenue: Own and actively manage a partner-sourced and partner-influenced pipeline. Set and hold partners to joint pipeline targets and revenue commitments. Co-sell alongside SI partners on key opportunities.
- Strategy & Ecosystem Development: Contribute to the UK SI partner strategy. Identify SI partners with existing ServiceNow or legacy ITSM practices as priority displacement targets.
Qualifications:
- 7+ years’ experience in channel, alliances, or partner management within a SaaS or enterprise software environment.
- Demonstrable track record of recruiting and activating SI partners.
- Strong understanding of how mid-tier SIs operate.
- Experience working in or adjacent to ITSM, EX, or CX categories.
- Commercially rigorous: comfortable building joint business plans.
- Ability to build and maintain senior relationships within SI organisations.
- Strong pipeline management discipline.
- Effective at working cross-functionally.
Preferred:
- Prior experience at a vendor in a channel or alliance role targeting ServiceNow displacement.
- Existing network within UK mid-tier SI community.
- Experience building net-new SI practices around a vendor platform.
- Familiarity with co-sell and marketplace dynamics.
Personal Attributes:
- Hunter mentality: energised by finding and opening new relationships.
- High commercial IQ.
- Direct and confident communicator.
- Disciplined operator.
- Comfortable with ambiguity and early-stage programme building.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all.
Channel Sales Manager - UK in London employer: The Placement Group
Freshworks is an exceptional employer that champions a people-first culture, fostering an inclusive environment where creativity and innovation thrive. As a Field Marketing Specialist in the UKI & Nordics, you'll benefit from a dynamic work atmosphere that encourages professional growth through hands-on experience with cutting-edge AI tools and data-driven strategies. With a commitment to employee development and a focus on meaningful impact, Freshworks offers a unique opportunity to shape the future of customer and employee experiences while collaborating with a diverse team across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Sales Manager - UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Channel Sales Manager - UK at The Placement Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Placement Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Channel Sales Manager - UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Channel Sales Manager - UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Placement Group:When writing your cover letter, make sure to tailor your message specifically for The Placement Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Placement Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Placement Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Placement Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Placement Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
