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- Tasks: Support marketing campaigns for exciting public programmes and artist development in the performing arts.
- Company: Join a vibrant dance theatre known for its innovative productions and community engagement.
- Benefits: Competitive salary, opportunities for travel, and a dynamic work environment.
- Why this job: Be part of a creative team that shapes the future of dance and supports artists globally.
- Qualifications: Passion for marketing and the arts, with strong communication skills.
- Other info: Full-time role with excellent career growth potential in a lively cultural setting.
The predicted salary is between 30000 - 42000 £ per year.
Reporting to the Head of Marketing: Public Programmes, this Marketing Officer will play a vital role in the Communications Team, supporting the development, implementation and evaluation of marketing campaigns for our Public Programmes strand with a particular focus on new work produced by The Place and toured nationally and internationally, and our Artist Development activity which supports independent artists at different stages in their careers.
This role will work closely with the Head of Marketing, the Marketing Officer (Public Programmes) and the rest of the Communications team on strategic projects that maximise opportunities to grow the reach, profile and loyalty for The Place in line with our brand values. They will also work closely with the Projects Producers and Senior Producer in the Producing & Touring team, with artists at different stages in their careers to profile Artist Development opportunities and with independent producers and creative freelancers, nurturing existing and developing new relationships with venues and partners of varying shapes and sizes across the UK and internationally.
Through The Place's Public Programmes strand, we present more than 90 performances a year in our auditorium, making the venue one of Europe's busiest dance theatres. We also support some of the most exciting choreographers to create new dance works by commissioning and producing shows that are seen in London, across the UK and all over the world. We enjoy working in spaces where people love to watch and take part in dance, from playgrounds to outdoor festivals, and village halls to theatres. We embrace experiment and support artists and audiences to explore ideas that really matter today.
Please note that this role requires a willingness to travel. The salary for this position is £30,492 per annum. Salaries are reviewed in August each year when any cost-of-living increases are made. No salary changes are made until after successful completion of a probationary period. This is an open-ended, permanent contract. This is a full-time position (equivalent to 40 hours per week). Your hours of work will be agreed with the line manager.
KEY RESPONSIBILITIES- Campaign Planning
- Support the Head of Marketing: Public Programmes to manage marketing budgets for touring productions.
- Support the producers, Press & PR Manager, and Head of Marketing: Public Programmes to build strong working relationships with artists to ensure that their creative vision and audience intentions are woven into communications plans.
- Develop each new production's overarching marketing timeline together with producers and creative teams, from the research and development (R&D) stage of a project to its premiere and tour.
- Regularly review marketing timelines with each Project Producer, adapting to external factors like fundraising timelines and touring venues communications schedules.
- Regularly review the touring schedule with the Marketing Officer (Education Programmes) to ensure opportunities to align national student recruitment events with touring performances are considered.
- Collaborate with appropriate team members to ensure rural touring activity is profiled on The Place's digital channels including the website.
- Deliver agreed marketing campaigns for The Place productions on tour (including performances at The Place), reporting to the Head of Marketing: Public Programmes, with support from freelance marketeers when required.
- Work with the Head of Marketing: Public Programmes, lead Producer and Artist/Company to develop marketing assets that communicate the work and celebrate The Place's brand.
- In collaboration with the Head of Marketing: Public Programmes, write and edit copy for promotional material, including for print, posters, advertisements, email, webpages, online posts and videos.
- Collaborate with the Digital Content Manager to support in the creation of digital content assets to be shared with programmers at the development stage and potential audiences at touring stage (e.g. trailer).
- Build strong working relationships with venue marketing teams on tour to maximise marketing potential and campaign impact.
- Manage social media plans for specific campaigns including overseeing paid social media activity in collaboration with an external agency.
- Research and draft comprehensive Audience Development plans for Arts Council England (ACE) Project Grant applications for artists and touring productions, with support from Head of Marketing: Public Programmes, and Lead Producer.
- Deliver against the Audience Development plan when applications are successful.
- Work closely with the Lead Producer to gather data from tour venues to meet ACE funding requirements and internal Key Performance Indicators (KPIs).
- Work with the Head of Marketing: Public Programmes to evaluate marketing campaigns across Producing & Touring and Artist Development, in line with agreed KPIs and the organisation's Business Plan to measure success and inform future campaigns.
- Along with the rest of the Communications team, ensure that The Place's website is up to date and optimised.
- Attend touring productions, acting as ambassador of the work and The Place.
- Any other duties as may be reasonably requested by the Head of Marketing: Public Programmes.
Marketing Officer in London employer: The Place
Contact Detail:
The Place Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, workshops, or even casual meet-ups where you can chat with fellow marketers and artists. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use social media to share your work and engage with others in the field. This will help you stand out and show potential employers what you can bring to the table.
✨Tip Number 3
Don’t just apply – follow up! After sending in your application, drop a friendly email to express your enthusiasm for the role. It shows initiative and keeps you on their radar. Plus, it’s a great way to start building a relationship with the hiring team.
✨Tip Number 4
Keep an eye on our website for openings! We regularly post new roles, and applying directly through our site gives you the best chance of landing that interview. Plus, you’ll be one step closer to joining our awesome team at The Place!
We think you need these skills to ace Marketing Officer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your relevant experience in marketing campaigns, especially those related to the arts or public programmes. We want to see how you can contribute to our mission at The Place!
Show Your Passion for the Arts: Let your love for dance and the performing arts shine through in your application. Share any personal experiences or projects that demonstrate your enthusiasm for supporting artists and engaging audiences. We’re all about creativity and passion here at StudySmarter!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your skills and potential fit for the team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at The Place!
How to prepare for a job interview at The Place
✨Know Your Campaigns
Before the interview, dive deep into The Place's recent marketing campaigns. Familiarise yourself with their Public Programmes and Artist Development activities. Being able to discuss specific campaigns and how they align with the organisation's brand values will show your genuine interest and understanding of their work.
✨Showcase Your Creativity
As a Marketing Officer, creativity is key! Prepare examples of past marketing projects where you’ve contributed innovative ideas or strategies. Be ready to discuss how you can bring fresh perspectives to The Place’s marketing efforts, especially in promoting new dance works and engaging diverse audiences.
✨Build Relationships
This role involves nurturing relationships with artists and venues. Think of ways you've successfully built partnerships in the past. During the interview, share these experiences and highlight your interpersonal skills, as this will be crucial for collaborating with various stakeholders in the arts community.
✨Prepare for Audience Development
Understanding audience development is vital for this position. Brush up on strategies for engaging different demographics and how to evaluate the success of marketing campaigns. Be prepared to discuss how you would approach creating an Audience Development plan for The Place, showcasing your analytical and strategic thinking.