Digital & Social Growth Lead

Who are we

We are The PHA Group, a leading integrated award winning comms agency with offices in London, Manchester, Leeds and Boston USA. Founded 20 years ago, we have evolved to offer public relations, reputation management, creative activations, social media, influencer management and digital marketing services to our incredible clients. From renowned consumer brands to household corporate names, our teams deliver inspiring work to start-ups, global companies, and everything in between.

The opportunity

Following the successful launch of our Digital & Social agency, Dig & Dig, in Boston USA last year, we are launching our expert Digital & Social Agency here in the UK under the same brand and as part of The PHA Group. We are now looking for an ambitious and entrepreneurial Digital & Social Growth Lead with a strong new business focus. Sitting within the Sales & Marketing function and reporting directly into the Director of Social, you will get under the skin of our UK Digital & Social proposition, build out a viable pipeline and drive forward our growth.

Key responsibilities

• Take charge of Dig & Dig’s growth strategy, including developing and executing prospecting campaign strategies to build a viable pipeline of new business in our target industries and sectors.
• Research, identify and support the pursuit of new business opportunities in the UK and globally, including RFP and Tender responses.
• Develop and nurture relationships with relevant partners to support co-marketing initiatives and drive an effective referral network.
• Analyse campaign performance to improve targeting and conversion.
• Demonstrate an excellent knowledge and understanding of our Digital & Social services across paid, earned and owned.
• Monitor industry trends, news and competitor activity to identify new opportunities.
• Support or lead initial discovery calls, ensuring accurate tracking and qualification of leads.
• Utilise your existing network and experience to secure new leads and revenue for the Digital & Social teams.
• Represent Dig & Dig externally at industry events as required to engage with opportunities.
• Source and share competitor agency insights to help shape services, innovations, features and pricing.

Nice-to-have additional responsibilities

• Support with Dig & Dig UK’s go to market strategy, including website build and launch, external collateral development, PR and social media promotion and other marketing activity.
• Build relationships with our Digital & Social teams to collaborate on sales and marketing activity and support with credentials and pitch documents, ensuring this is on brand and delivers impact.
• Contribute to internal knowledge-sharing initiatives, helping to upskill PR, Reputation and Creative teams on Digital & Social proposition.

Who are you

The ideal candidate will be commercially minded and an excellent communicator with 4+ years experience in a Digital or Social-first agency environment. You will have your own existing network to tap into, be confident when speaking to prospects, and able to show a good understanding of the relevant services that we offer to solve any client challenge.

What will you get

Our extensive benefits offering rewards employees for the fantastic work they do, everyday. Alongside the competitive salary and excellent commission structure, here is just a snap shot of the benefits you will receive:

• Holiday allowance that increases year-on-year – starting at 25 days and up to 31.
• Plus days off for wellness, development and of course, your birthday off.
• Prioritise wellbeing with our healthcare cash scheme worth up to £2,000, early finish on Fridays, weekly wellness hours and vouchers, flexible working charter, and flexible hours.
• Get involved with our culture initiatives, from regular socials, team sports, and company breakfasts, to development days, Equality, Diversity & Inclusion forums, and our PHAcademy training programme.
• Hybrid working – 3 days a week in the office.

As an equal opportunities employer, we actively encourage applications from candidates belonging to groups that are underrepresented in the communications, marketing, and creative industries. Please visit our Equality, Diversity & Inclusion page for further information.