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- Tasks: Join our dynamic team to create impactful email and SMS marketing campaigns.
- Company: PetLab Co. is the fastest-growing pet supplement brand, dedicated to pet health and innovation.
- Benefits: Enjoy flexible working hours, generous leave, and perks like puppy therapy and free snacks!
- Why this job: Make a real impact in a supportive, high-energy environment while working with fellow pet lovers.
- Qualifications: 2+ years in email marketing, proficient in Klaviyo, and strong analytical skills required.
- Other info: Remote or hybrid work options available; dogs are welcome in the office!
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Senior Email Marketing Executive role at PetLab Co.
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Location: UK Remote or Hybrid (2 days a week in our London office)
Position: Perm
About PetLab Co.
PetLab Co. is the world’s fastest-growing pet supplement brand. Since launching in 2018, we’ve grown to 9-figure revenue – all without external funding. Today, our innovative, science-backed products support the health of over 4.5 million dogs, and we’ve built a loyal community of dedicated pet parents along the way.
We’re a dynamic, fast-paced team that puts the customer (and their pets) at the heart of everything we do. High-performers thrive here, and are recognised and rewarded for it. If you’re ambitious, driven, and passionate about pets, this is the place to accelerate your career.
A Day In The Life…
We’re looking for a driven and creative Senior Email Marketing Executive to join our small but ambitious CRM team as we scale across multiple global markets. If you’re passionate about email marketing, have a keen eye for design and copy, and are comfortable using Marketing Automation Platforms, this is your chance to make a real impact. You’ll play a key role in crafting compelling Email and SMS journeys while developing your skills in a fast-paced, supportive team with a clear path for career progression.
At PetLab Co., we’re a high-energy, customer-first team that thrives on collaboration, innovation, and performance. If you’re ambitious, love dogs, and are eager to grow in a company where your work truly matters – you’ll feel right at home here (alongside our office pups, of course!).
Key Responsibilities:
- Support the building, testing, and deployment of Email & SMS Campaigns & Flows in Klaviyo, ensuring timely and effective delivery of marketing communications.
- Collaborate with the wider CRM Team to establish correct audience segmentation, testing, and sending rules.
- Collaborate with the Design Team to brief and ideate new campaign templates.
- Analyse email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement.
- Support the planning of the email marketing calendar.
- Stay up to date with industry trends and best practices in email marketing (especially in Canada), incorporating new strategies and technologies as appropriate.
Requirements:
- Previous (min. 2 years) experience in Email Marketing – ideally in eCommerce/D2C.
- Proficient with email marketing platforms, specifically Klaviyo.
- Proficient in using Excel to provide in-depth analysis of our email performance, as well as our customer database.
- Strong attention to detail and excellent communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- A proactive and creative approach to problem-solving.
- Proficiency in creating top-class emails – including design and copy – and a proven track record of improving KPIs through vigorous AB testing.
- End-to-end email and campaign project management.
- Good self-management and time-management skills.
Nice-to-Haves:
- Knowledge of HTML/CSS for email coding.
- Experience working across multiple global markets.
- Private Health Care through Vitality
- Generous Annual Leave – 28 days + public and bank holidays
- Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget – We always want you to keep learning.
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget – We always want you to keep learning.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Marketing
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Industries
Food and Beverage Manufacturing
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Senior Email Marketing Executive employer: The Petlab Co.
Contact Detail:
The Petlab Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Email Marketing Executive
✨Tip Number 1
Familiarise yourself with Klaviyo, as it's a key platform for this role. Consider taking an online course or watching tutorials to enhance your skills and demonstrate your proficiency during the interview.
✨Tip Number 2
Stay updated on the latest trends in email marketing, especially those relevant to eCommerce and D2C. Being able to discuss recent innovations or successful campaigns can set you apart from other candidates.
✨Tip Number 3
Prepare to showcase your previous email marketing successes. Have specific examples ready that highlight your ability to improve KPIs through A/B testing and creative campaign strategies.
✨Tip Number 4
Network with current or former employees of PetLab Co. on platforms like LinkedIn. Gaining insights about the company culture and expectations can help you tailor your approach and questions during the interview.
We think you need these skills to ace Senior Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with platforms like Klaviyo. Emphasise your achievements in previous roles, especially those that demonstrate your ability to improve KPIs through A/B testing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for pets and your understanding of PetLab Co.'s mission. Mention specific examples of successful email campaigns you've managed and how they align with the company's goals.
Showcase Your Skills: In your application, clearly outline your proficiency in email marketing tools and your analytical skills using Excel. Provide examples of how you've used these skills to optimise campaign performance in past roles.
Research PetLab Co.: Familiarise yourself with PetLab Co.'s products and their target audience. Understanding their brand voice and customer base will help you tailor your application and demonstrate your fit for the role.
How to prepare for a job interview at The Petlab Co.
✨Showcase Your Email Marketing Expertise
Make sure to highlight your previous experience in email marketing, especially with platforms like Klaviyo. Be prepared to discuss specific campaigns you've worked on and the results you achieved, as this will demonstrate your capability to contribute effectively to PetLab Co.'s ambitious goals.
✨Demonstrate Your Analytical Skills
Since analysing email performance metrics is a key responsibility, come equipped with examples of how you've used data to optimise campaigns. Discuss any A/B testing you've conducted and the insights gained from those experiences to show your analytical prowess.
✨Emphasise Collaboration and Teamwork
PetLab Co. values a collaborative environment, so be ready to share examples of how you've successfully worked with design teams or other departments. Highlight your ability to communicate effectively and how you’ve contributed to team projects in the past.
✨Stay Current with Industry Trends
Research the latest trends in email marketing, particularly in eCommerce and D2C sectors. Being knowledgeable about current best practices will not only impress your interviewers but also show your passion for the field and your commitment to continuous learning.
