Senior Direct Response Copywriter

Join to apply for the Senior Direct Response Copywriter role at PetLab Co. Location: UK Remote (With monthly travel to our central London Office). About PetLab Co. PetLab Co is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for expansion. We’re searching for a results-driven direct response copywriter to join our team and help us scale to new heights.

You’ll take full ownership of a key SKU, driving its revenue growth through innovative testing and optimization. Working closely with our video editing and media buying teams, you’ll create, refine, and iterate on new short-form video ad creatives and funnels. We rigorously test our short-form ads and optimize them based on data. It often takes multiple iterations before an ad truly hits its stride. Hence, you should be persistent, fascinated by consumer behaviour, and well-versed in conversion rate optimization.

Who Will You Report Into? Hi, I’m Tom Kruszewski, Head of Copy at PetLab Co, and I need your help. PetLab Co. was started in 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives. Since then, we’ve become the fastest-growing pet health brand in the U.S., thanks in part to our rigorous scientific approach to customer acquisition and conversion and our focus on building a robust subscription business.

Your work will be front and centre across our platforms, fueling our growth while helping us stay true to our mission of creating happier, healthier lives for pets everywhere.

What’s the Ideal Candidate’s Background? The ideal candidate is a direct response copywriter who can seamlessly shift between punchy, high-impact short-form video scripts and longer-form presell advertorial copy. You love digging into data, analysing the results of each test, brainstorming new angles, and going back to the drawing board until you find “the one.” You’re a master at hooking attention quickly and know how to tell a gripping story in seconds. More importantly, you’re addicted to consumer psychology, love designing experiments, have high empathy for consumers, and come alive at crafting strategy.

You thrive in a fast-paced environment, love rolling up your sleeves to produce copy at scale, and know how to speak directly to our target customers’ deepest desires and pain points. You’ll flourish in a team environment with other high-caliber creatives, sharing insights, brainstorming fresh hypotheses, and collaborating to continuously refine our approach. Ultimately, you’re laser-focused on discovering the messaging that resonates so powerfully, viewers can’t help but click.

What’s It Like Working at PetLab Co.? We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time.

• Clear Reporting – Accurate and timely data to enable marketers, delivered by our analytics team
• Collaborative Team – No silos, help each other out, even outside normal roles
• Scientific Rigor – Test-and-learn approach to every challenge
• Variety of Challenges – New products, promotions, categories as we grow
• Autonomy – High expectations paired with independence to deliver results

Everyone here listens—if something isn’t working, it’s called out; if something’s needed, it’s heard; if we can improve, we discuss it openly.

What you need:

• 3-5 Years Direct Response Copywriting – Experience creating high-performing short-form video scripts and advertorials for paid social
• Consumer-Oriented – Empathy, psychology understanding, and research skills to capture big ideas
• Data-Driven – Comfort analyzing metrics and iterating quickly
• Systems-Oriented – Organized with repeatable processes for launching concepts efficiently
• Exceptional Communication – Clear articulation of strategies, verbally and in writing
• Proven Success – Demonstrated success in scaling direct response campaigns
• Direct Response Marketer – Ability to identify opportunities, strategize, and execute
• Robust Test Architect – Define and systematically execute tests to find winners
• Think Fast, Move Fast – Thrive in a high-velocity environment
• Driven to Excellence – Relentless pursuit of quality in every project

The Good Stuff…

• Generous annual leave: 28 days + holidays
• Performance bonuses paid biannually
• Flexible hours, results-focused
• Company-provided equipment
• Professional development support (books, Audible)
• Employee Assistance Programme
• Pension scheme contributions
• Enhanced family leave policies
• Puppy therapy sessions
• Cycle2Work scheme
• Discount vouchers & gym memberships
• Free snacks and fruits in the office
• Dog-friendly environment

Petlab Co is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all backgrounds and identities. Join us and be part of our family!