At a Glance
- Tasks: Manage and optimise paid social media campaigns on Meta and TikTok.
- Company: Join PetLab Co, the leading DTC pet supplement brand with a vibrant culture.
- Benefits: Enjoy flexible hours, generous leave, private healthcare, and puppy therapy sessions!
- Other info: Work in a fun office where dogs are welcome and enjoy a supportive team atmosphere.
- Why this job: Kickstart your career in a fast-paced, data-driven environment with growth opportunities.
- Qualifications: 1-2 years of experience in DTC paid social and a passion for performance marketing.
The predicted salary is between 32000 - 40000 £ per year.
Hybrid: Three days a week in our central London office near Tower Hill
Salary: £32k to £40k plus bonus
About PetLab Co
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9‑figure revenue, profitable and rapidly growing globally. We are looking for a hands‑on UK‑based junior paid social media buyer to join our acquisition team and grow with us.
Role Overview
This is an opportunity for someone with 1 to 2 years of paid social experience to step into a fast‑moving, data‑driven environment building campaign setup, day‑to‑day management and reporting across Meta and TikTok. You will receive senior support and a clear path to growing into budget ownership and optimisation.
Key Responsibilities
- Set up and configure campaigns, ad sets, ads and tests in Meta Ads Manager and TikTok Ads Manager.
- Monitor daily performance, optimise campaigns and troubleshoot issues under senior guidance.
- Produce clear, actionable reports and insights using tools such as Northbeam, Data Studio and spreadsheets.
- Brief and support the creative team, summarising performance data and identifying creative iterations.
- Participate in strategy and learning sessions, contributing ideas as you grow.
Ideal Candidate Background
- 1–2 years in DTC paid social, with hands‑on experience in Meta (Facebook/Instagram) and ideally TikTok.
- Strong foundation in performance marketing and familiarity with CPA, ROAS, CAC, MER, eROAS, NC‑ROAS, CTR, CVR.
- Knowledge of modern Meta landscape, including Advantage+ Sales Campaigns and AI‑driven targeting.
- Data‑savvy: confident in spreadsheets, analytics tools, and capable of pulling and interpreting campaign data.
- Understanding of Shopify and how paid social fits into the e‑commerce funnel.
- Comfortable using AI tools such as ChatGPT or Claude to accelerate reporting and analysis.
- Detail‑oriented, organised, and deadline‑driven.
- Eager to learn, proactive, and a strong communicator both verbally and written.
- Team player with a sense of accountability.
Benefits
- Private health care through Vitality.
- Generous annual leave – 28 days plus public and bank holidays.
- Flexible working hours and hybrid model.
- Employee assistance programme.
- Royal London pension scheme with 5% employer contribution.
- Enhanced maternity, paternity and adoption leave.
- Puppy therapy sessions (twice a year).
- Learning and development budget.
- Free breakfast, fruit and snacks in the office.
- Dogs welcome in the workplace.
- Life assurance – tax‑free lump sum four times basic salary.
- Wellhub gym, studio and wellbeing app subscription.
- Electric vehicle scheme.
- Give Back Day – extra day off and £50 contribution to charity.
- Health Cash Benefit – bronze package for health‑related cashback.
Equal Opportunity
PetLab Co. is an equal‑opportunity employer committed to diversity and inclusion. We encourage applications from all backgrounds regardless of gender, race, sexual orientation, religion, age, nationality, marital status or disability.
Junior Paid Social Media Buyer employer: The Petlab Co.
At PetLab Co., we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. With generous benefits including private healthcare, flexible working hours, and a strong focus on employee growth through learning budgets and mentorship, we empower our team members to thrive in their careers while enjoying unique perks like puppy therapy sessions and a dog-friendly office environment.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Paid Social Media Buyer
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like The Petlab Co. who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Junior Paid Social Media Buyer
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to The Petlab Co..
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research The Petlab Co. and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at The Petlab Co.
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at The Petlab Co..
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
