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For Companies At a Glance
- Tasks: Manage alumni communications and maintain accurate donor databases.
- Company: The Perse School, a leading independent school in Cambridge.
- Benefits: Competitive salary, flexible working hours, and professional development opportunities.
- Why this job: Make a real impact by nurturing alumni relationships and supporting educational excellence.
- Qualifications: Experience with customer databases and multi-channel marketing campaigns.
- Other info: Join a supportive team dedicated to fostering a sense of community.
The predicted salary is between 29000 - 38000 £ per year.
Location: Cambridge
Salary: £33,720 per annum
Vacancy Type: Fixed Term Contract, 12 months
Working Hours: Full time (with some flexibility)
The Perse School Cambridge is one of the country’s leading independent co-educational day schools for children aged 3-18. Our aim is to be a leading employer of choice. This means we strive to be a school where staff say they are proud and excited to work, and feel valued, respected and motivated. We are committed to providing a very competitive salary and benefits scheme at the same time as offering a wide range of opportunities for personal and professional development. We want our staff to feel engaged and purposeful so that they, in turn, help pupils to be happy and successful.
Job Purpose
The Perse Alumni & Development Office is the main point of contact for former pupils (alumni; Old Perseans) and friends of the School. It aims to foster a sense of belonging and nurture relationships with all those who have benefitted from a Perse education and those who share the School’s ethos, aims and vision. Throughout the year the Alumni & Development Office organises a range of events in the UK and overseas. It also produces publications (OP News magazine, e-newsletters) and maintains contact with supporters through social media.
The Alumni & Development Office supports The Perse through fundraising and by promoting the School’s achievements and aspirations as a centre of educational excellence, open to all. It actively seeks donations from Old Perseans and friends in support of vital aspects of school life, such as entrance and hardship bursaries and partnership activities with the local community.
The Database Marketing Officer plays a central role in supporting alumni engagement and philanthropy at The Perse by nurturing relationships with alumni and supporters through effective, well-planned communications and robust, accurate database management. The postholder is responsible for delivering clear, timely and values-led communications, and for ensuring the accurate processing, recording and reporting of donations and alumni data.
The role focuses on managing alumni communications across print, digital and social media, maintaining and improving the quality of alumni and donor data, and supporting the operational running of the Development Office, including gift processing, reporting and database preparation ahead of the School’s transition to a new CRM system.
Reporting to the Head of Development and working within the wider External Relations team, the Database Marketing Officer helps ensure that alumni and supporters have a positive, professional experience and that the School’s values, impact and fundraising priorities are communicated effectively.
Person Specification
Skills and Abilities
Essential
- Experience of managing large-scale customer databases, including data cleansing, enrichment, and deduplication.
- An understanding of Customer Segmentation and personalised UX journeys.
- Proven experience building and deploying multi-channel campaigns (email, SMS, direct mail) using automation platforms.
- Demonstrable knowledge of GDPR or local data protection laws, specifically regarding consent management and data security.
- An understanding of A/B testing for optimising results.
- Meticulous and detail-orientated.
The following qualifications would be useful but we also recognise the value of experience.
- CIM or IDM professional marketing qualifications
- Degree in Marketing, Business Admin, Data Analytics
- Google analytics or other data analytics certification.
To Apply
If you feel you are a suitable candidate and would like to work for The Perse School, please click apply to be redirected to our website to complete your application. The closing date for applications is Monday 26th January at midday. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
Database Marketing Officer employer: The Perse School
Contact Detail:
The Perse School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Database Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to alumni or current staff at The Perse School on LinkedIn. A friendly message can go a long way in getting your foot in the door and showing your genuine interest in the role.
✨Tip Number 2
Prepare for the interview by researching the school’s values and recent achievements. We want to see how you can align your skills with their mission, so be ready to share how your experience can contribute to their goals.
✨Tip Number 3
Show off your data skills! Be prepared to discuss your experience with database management and multi-channel campaigns. Bring examples of how you've used data to drive engagement and improve results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining The Perse School team.
We think you need these skills to ace Database Marketing Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Database Marketing Officer role. Highlight your experience with customer databases and multi-channel campaigns, as these are key to what we’re looking for!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that show how you’ve managed data, executed campaigns, or ensured compliance with GDPR. We love seeing real-world applications of your expertise.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us see your communication skills right away!
Apply Early!: Don’t wait until the last minute to submit your application. We review applications as they come in, so applying early could give you an edge. Head over to our website and get your application in!
How to prepare for a job interview at The Perse School
✨Know Your Data
Make sure you brush up on your experience with managing large-scale customer databases. Be ready to discuss specific examples of data cleansing, enrichment, and deduplication you've done in the past. This will show that you understand the core responsibilities of the Database Marketing Officer role.
✨Showcase Your Campaign Skills
Prepare to talk about multi-channel campaigns you've built and deployed. Highlight your experience with email, SMS, and direct mail, and be ready to explain how you used automation platforms to enhance these campaigns. This will demonstrate your practical knowledge and ability to drive alumni engagement.
✨Understand GDPR Inside Out
Since data protection is crucial for this role, make sure you can discuss GDPR and local data protection laws confidently. Be prepared to share how you've managed consent and ensured data security in your previous roles. This will show that you take data privacy seriously.
✨Be Detail-Oriented
As a Database Marketing Officer, attention to detail is key. Bring examples of how your meticulous nature has positively impacted your work, whether through A/B testing or ensuring accurate reporting. This will help convey that you are the right fit for maintaining high-quality alumni and donor data.
