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- Tasks: Lead and deliver SEO and GEO strategies to boost online visibility.
- Company: Join The Perfume Shop, a leader in the fragrance industry.
- Benefits: Enjoy 25 days holiday, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with a focus on continuous learning and development.
- Why this job: Shape the future of search performance with innovative AI-driven strategies.
- Qualifications: Proven SEO experience and strong technical skills required.
The predicted salary is between 45000 - 55000 ÂŁ per year.
We’re looking for a Talented Senior Digital Marketing Specialist - SEO & GEO to join our team at our Head Office and play a key role in strengthening our organic and generative search performance. This role will shape and deliver our SEO and GEO strategy, helping to increase visibility across traditional search engines and emerging AI‑driven platforms.
Working closely with teams across the business, you’ll use your technical expertise, analytical mindset and creative problem‑solving skills to drive commercial growth and ensure customers can easily discover and engage with The Perfume Shop.
What you’ll do:
- Lead and deliver SEO and GEO strategy across website and app
- Conduct technical SEO audits and prioritise improvements across crawlability, indexing, site structure and performance
- Partner with development teams to implement and test technical changes, including Core Web Vitals improvements
- Optimise content and data for generative engines and AI‑powered search using structured data and entity‑based optimisation
- Lead keyword, topic and competitor research across traditional and generative search
- Collaborate with content, marketing and PR teams to optimise on‑page SEO and build high‑quality backlinks
- Monitor and optimise brand visibility across AI tools such as ChatGPT, Gemini, Claude and Copilot
- Analyse performance using tools such as GA4, GSC, Ahrefs and Looker Studio, delivering clear insights and recommendations
- Stay ahead of algorithm updates, AI trends and emerging search opportunities
- Share knowledge and upskill teams across Marketing and the wider Online Business
What you’ll bring:
- Proven experience managing SEO and/or GEO in an agency or in‑house B2C environment
- Strong technical SEO knowledge with the ability to work effectively with developers
- Experience working cross‑functionally with content, marketing and product teams
- Confident using SEO and analytics tools such as Screaming Frog, GA4, GSC and Looker Studio
- A strategic, data‑driven mindset with a track record of delivering results
- Strong organisation, communication and prioritisation skills
- Interest in AI‑driven search and emerging digital technologies
- Degree in a relevant subject or qualified by experience
What you’ll gain:
25 days holiday plus
Senior Digital Marketing Specialist (SEO/GEO) employer: The Perfume Shop
Contact Detail:
The Perfume Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist (SEO/GEO)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO and GEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its current digital marketing strategies. Be ready to discuss how you can enhance their SEO and GEO efforts with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Digital Marketing Specialist (SEO/GEO)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior Digital Marketing Specialist role. Highlight your SEO and GEO expertise, and don’t forget to mention any relevant tools you’ve used!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your background makes you the perfect fit for our team. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics tools like GA4 or Ahrefs in your previous roles. We love seeing how you’ve turned data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Perfume Shop
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that improved crawlability and indexing. This will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4, GSC, and Ahrefs to analyse performance. Bring examples of insights you've derived from data and how those insights led to actionable changes. This will demonstrate your analytical mindset and ability to drive results.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in AI-driven search and algorithm updates. Be prepared to discuss how these trends could impact SEO strategies. Showing that you’re proactive about staying informed will impress the interviewers.
✨Collaborative Spirit is Key
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional collaborations. Highlight how you’ve partnered with content, marketing, or development teams to achieve common goals. This will illustrate your teamwork skills and adaptability.