We’re looking for a Talented Senior Digital Marketing Specialist - SEO & GEO to join our team at our Head Office and play a key role in strengthening our organic and generative search performance. This role will shape and deliver our SEO and GEO strategy, helping to increase visibility across traditional search engines and emerging AI‑driven platforms. Working closely with teams across the business, you’ll use your technical expertise, analytical mindset and creative problem‑solving skills to drive commercial growth and ensure customers can easily discover and engage with The Perfume Shop.
What you’ll do:
- Lead and deliver SEO and GEO strategy across website and app
- Conduct technical SEO audits and prioritise improvements across crawlability, indexing, site structure and performance
- Partner with development teams to implement and test technical changes, including Core Web Vitals improvements
- Optimise content and data for generative engines and AI‑powered search using structured data and entity‑based optimisation
- Lead keyword, topic and competitor research across traditional and generative search
- Collaborate with content, marketing and PR teams to optimise on‑page SEO and build high‑quality backlinks
- Monitor and optimise brand visibility across AI tools such as ChatGPT, Gemini, Claude and Copilot
- Analyse performance using tools such as GA4, GSC, Ahrefs and Looker Studio, delivering clear insights and recommendations
- Stay ahead of algorithm updates, AI trends and emerging search opportunities
- Share knowledge and upskill teams across Marketing and the wider Online Business
What you’ll bring:
- Proven experience managing SEO and/or GEO in an agency or in‑house B2C environment
- Strong technical SEO knowledge with the ability to work effectively with developers
- Experience working cross‑functionally with content, marketing and product teams
- Confident using SEO and analytics tools such as Screaming Frog, GA4, GSC and Looker Studio
- A strategic, data‑driven mindset with a track record of delivering results
- Strong organisation, communication and prioritisation skills
- Interest in AI‑driven search and emerging digital technologies
- Degree in a relevant subject or qualified by experience
What you’ll gain:
- 25 days holiday plus bank holidays (pro rata)
- Discretionary bonus
- Hybrid working – 3 days office, 2 days off‑site
- Access to Stream for financial wellbeing
- TPS Perks, staff discount and partner discounts
- Life Assurance and RetailTrust wellbeing support
- Cycle to work scheme
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Specialist (SEO/GEO) in High Wycombe
✨Tip Number 1
Network like a pro! Reach out to current employees at The Perfume Shop on LinkedIn. A friendly message can go a long way in getting your foot in the door and showing your genuine interest in the role.
✨Tip Number 2
Prepare for the interview by brushing up on your SEO and GEO knowledge. Be ready to discuss recent trends and how they could impact The Perfume Shop's strategy. Show us you’re not just a candidate, but a thought leader!
✨Tip Number 3
Don’t forget to showcase your analytical skills! Bring examples of how you've used data to drive results in previous roles. We love seeing candidates who can turn numbers into actionable insights.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at The Perfume Shop.
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Digital Marketing Specialist role. Highlight your SEO and GEO experience, and don’t forget to showcase any technical skills that align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your skills can help us at The Perfume Shop. Be sure to mention any relevant projects or achievements.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with tools like GA4, GSC, and Ahrefs. Share specific examples of how you've used data to drive results in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
