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- Tasks: Lead and deliver innovative SEO and GEO strategies to boost online visibility.
- Company: Join a dynamic team at The Perfume Shop, a leader in the fragrance industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and development.
- Why this job: Make a real impact on digital marketing and shape the future of search performance.
- Qualifications: Proven SEO/GEO experience and strong technical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Talented Senior Digital Marketing Specialist - SEO & GEO to join our team at our Head Office and play a key role in strengthening our organic and generative search performance. This role will shape and deliver our SEO and GEO strategy, helping to increase visibility across traditional search engines and emerging AI‑driven platforms. Working closely with teams across the business, you’ll use your technical expertise, analytical mindset and creative problem‑solving skills to drive commercial growth and ensure customers can easily discover and engage with The Perfume Shop.
What you’ll do:
- Lead and deliver SEO and GEO strategy across website and app
- Conduct technical SEO audits and prioritise improvements across crawlability, indexing, site structure and performance
- Partner with development teams to implement and test technical changes, including Core Web Vitals improvements
- Optimise content and data for generative engines and AI‑powered search using structured data and entity‑based optimisation
- Lead keyword, topic and competitor research across traditional and generative search
- Collaborate with content, marketing and PR teams to optimise on‑page SEO and build high‑quality backlinks
- Monitor and optimise brand visibility across AI tools such as ChatGPT, Gemini, Claude and Copilot
- Analyse performance using tools such as GA4, GSC, Ahrefs and Looker Studio, delivering clear insights and recommendations
- Stay ahead of algorithm updates, AI trends and emerging search opportunities
- Share knowledge and upskill teams across Marketing and the wider Online Business
What you’ll bring:
- Proven experience managing SEO and/or GEO in an agency or in‑house B2C environment
- Strong technical SEO knowledge with the ability to work effectively with developers
- Experience working cross‑functionally with content, marketing and PR teams
Senior Digital Marketing Specialist (SEO/GEO) NEW High Wycombe Posted today High Wycomb[...] employer: The Perfume Shop Limited
Contact Detail:
The Perfume Shop Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist (SEO/GEO) NEW High Wycombe Posted today High Wycomb[...]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO and GEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and AI-driven search. Be ready to discuss how you can help improve visibility and drive growth for the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Digital Marketing Specialist (SEO/GEO) NEW High Wycombe Posted today High Wycomb[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Specialist role. Highlight your SEO and GEO experience, and don’t forget to showcase any relevant projects that demonstrate your skills in driving organic growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about SEO and how your experience aligns with our goals at The Perfume Shop. Keep it engaging and personal – we want to see your personality!
Showcase Your Analytical Skills: Since this role involves a lot of analysis, make sure to mention specific tools you’ve used, like GA4 or Ahrefs. Share examples of how your analytical mindset has led to successful SEO strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Perfume Shop Limited
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that improved crawlability and indexing. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4, GSC, or Ahrefs to analyse performance. Bring examples of insights you've derived from data and how those insights led to actionable recommendations. This demonstrates your analytical mindset and ability to drive commercial growth.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with content, marketing, or development teams. Highlight how your teamwork led to successful SEO outcomes, as this will show you're a great fit for their collaborative culture.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in AI-driven search and algorithm updates. Be prepared to discuss how you would adapt strategies to leverage these trends for The Perfume Shop. Showing that you're proactive about staying informed will impress them and demonstrate your passion for the field.