Marketing Lead

MarketingLead – Independent Restaurant Group

Key details

• Location: Oxford, Binsey Village. Parking available.
• Hours: 25–30 hours per week, office-based, withflexibility over working hours.
• Salary: £35,000 full-time equivalent, pro rata for agreedhours.
• Reporting to: Owner / Managing Director.

About the role

We’re looking for a creative, organised and hands-onMarketing Lead to help more people discover—and keep coming back to—ourindependent restaurants.

You’ll lead marketing for The Perch Inn, Mamma Mia inSummertown and Jericho, and a new restaurant opening in early 2027. Each hasits own voice and personality, and you’ll bring that to life throughthoughtful, consistent marketing that delivers results.

Weddings and events at The Perch will be a key focus. You’llshowcase the venue, attract relevant enquiries and support the team in turninginterest into bookings.

This is a varied role with plenty of scope for ideas, fromplanning campaigns and writing copy to building local partnerships andsupporting our new restaurant launch. You’ll be comfortable thinking ahead andequally happy getting involved in the day-to‑day work.

You won’t be expected to produce social media photographyand video yourself. A separate Social Media Content Creator will handle contentproduction, while you provide clear briefs, creative direction and acoordinated marketing plan.

Whatyou’ll be doing

Giving each restaurant a clear direction

• Develop a practical marketing plan and calendar for eachrestaurant.
• Maintain each restaurant’s distinctive voice acrosswebsites, emails, social media and printed materials.
• Plan campaigns around seasonal opportunities, menus,events, key dates, our team and restaurant news.

Growing weddings and events at The Perch

• Develop a dedicated marketing plan for weddings, privatecelebrations, corporate hospitality and other events.
• Showcase the venue through real wedding stories,photography, video and promotional materials, working with the Content Creatorand venue team.
• Run targeted campaigns to attract relevant enquiries andsupport bookings during quieter periods.
• Keep wedding and event listings, brochures and onlineinformation up to date.
• Build relationships with suppliers, local businesses andwedding and event partners.
• Track which channels generate enquiries and bookings,using the results to guide future activity.

Delivering campaigns

• Plan and deliver campaigns across email, websites, socialmedia, occasional paid digital advertising, PR, partnerships and in-venuematerials.
• Write engaging copy for emails, websites, event listingsand press materials.
• Manage our customer database and email marketing so theright messages reach the right audiences.
• Keep websites, Google Business Profiles andbooking-platform listings accurate and up to date.

Working with our Content Creator

• Working with the MD, set the social media direction foreach brand.
• Provide clear monthly briefs covering menus, events,people, stories and upcoming campaigns.
• Make weddings and events a regular part of The Perch’scontent calendar, coordinating opportunities to capture celebrations and venuesetups.
• Oversee content calendars, captions and creative ideas.
• Ensure photography and video are ready ahead of launchesand seasonal changes.
• Review performance and use the findings to shape futurecontent.

Tracking results and working with our teams

• Monitor how marketing contributes to restaurant bookings,wedding and event enquiries, database growth and sales.
• Share a concise monthly update on results, priorities andupcoming activity.
• Work closely with restaurant managers and the weddings andevents team to identify where marketing can make the greatest difference.

Building local connections

• Develop relationships with local hotels, businesses,university departments, suppliers and community groups.
• Identify worthwhile PR, influencer and partnershipopportunities.
• Help monitor and respond to reviews and customer feedback.

Aboutyou

You’ll have marketing experience in hospitality, food anddrink, leisure, retail or another customer-facing, multi-site business.

We’re looking for someone who:

• Combines creative ideas with the ability to delivereffective campaigns.
• Writes exceptionally well and can adapt their style todifferent brands and audiences.
• Is confident using email marketing platforms, websites,customer databases and digital channels.
• Gives clear, practical briefs to creative colleagues.
• Is organised and comfortable managing several campaignsand venues at once.
• Enjoys working in an independent business, balancingforward planning with hands‑on delivery.
• Understands that good marketing goes beyond likes—itbrings people through the door.

It would also be useful to have:

• Experience marketing weddings, private events orcelebration venues.
• Familiarity with restaurant booking platforms, CRMsystems, paid digital advertising or hospitality PR.
• Experience supporting restaurant openings, menu launches,refurbishments or events.
• An understanding of photography and video, with theconfidence to give creative direction.
• Knowledge of Oxford and the surrounding area.

Your first six months. We’d like you to establish:

• A clear marketing plan and calendar for each restaurantbrand.
• An effective working relationship with our ContentCreator.
• Consistent, distinctive communications across the group.
• A focused weddings and events marketing plan for ThePerch, supported by engaging content and clear tracking of enquiries andbookings.
• A growing customer database and more effective emailmarketing.
• Campaigns that support quieter periods, launches andevents.
• Straightforward reporting that shows what’s working andwhere to focus next.
• Stronger connections with local businesses, partners andthe wider community.

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