At a Glance
- Tasks: Lead marketing and social media strategies for a vibrant restaurant group.
- Company: Independent restaurant group in Oxford, known for quality dining and exceptional service.
- Benefits: Flexible hours, creative environment, and the chance to showcase your passion for food.
- Other info: Opportunity to grow your skills in a fun, fast-paced environment.
- Why this job: Join a dynamic team and make an impact in the hospitality sector through innovative marketing.
- Qualifications: Experience in marketing and social media, especially in hospitality; creativity is key!
The predicted salary is between 28800 - 43200 £ per year.
Do you have experience in marketing and social media, and a love for food, wine, hospitality and bespoke experiences?
About Us: We are an independent, well-established small restaurant group based in Oxford, known for our commitment to casual excellence, exceptional service, and quality dining experiences. Our three fresh menu restaurants offer an exciting new challenge to those looking to take the next step in their marketing and social media career.
The Role: As our creative thinking Marketing and Social Media lead, you will be responsible for developing and executing our marketing and social media strategy across various platforms and media. You will work closely with the MD and our restaurant and event managers to implement a marketing strategy that covers social media content, B2B relationships, print, newsletters, and builds brand awareness and drives customer engagement. Prior experience in marketing and social media in hospitality and events is greatly preferred.
Key Responsibilities:
- Develop and implement a comprehensive marketing and social media strategy aligned with our restaurant identities and wedding and event service.
- Create compelling content for social media and print, including photos, videos, and written posts and newsletters, to showcase our restaurants, menu offerings, promotions, and events.
- Manage all social media accounts, including scheduling posts, responding to comments and messages, and monitoring analytics to track performance.
- Create monthly engaging email newsletters for our two restaurant brands – Mamma Mia Summertown & Jericho & The Perch Inn.
- Work with our various sponsorships of local sports teams.
- Create print form mailshots and monthly table cards for The Perch and Mamma Mia, in line with our distinct brand images.
- Grow The Perch’s events account, @perchweddings, by attending select weddings over the summertime, filming content, tagging our suppliers, writing thoughtful captions, and collaborating with photographers/videographers to upload their (credited) work to our socials.
Requirements:
- Note that this is an office and restaurant-based position. Hours are flexible. Our business runs seven days a week, 364 days a year. A flexible and adaptable approach to working hours is essential.
- Proven experience in marketing and social media management, preferably within the hospitality or food industry.
- Photography and Videography experience and knowledge are essential.
- Experience in video, photo editing, and graphic design i.e. CapCut and Canva.
- Excellent written and verbal communication skills, with a keen eye for detail and a creative approach.
- Strong understanding of social media analytics and tools to measure performance and optimise content strategy.
- Ability to multitask, prioritise tasks effectively, and work independently.
- Passion for food, hospitality, and storytelling, with a genuine enthusiasm for sharing our restaurant experiences with our online community.
- Able to work some evenings and weekends to capture content.
How to Apply:
If all the above seems a good fit and you’re ready to help shape our online and ‘in print’ presence, please submit your CV, links to some of your work, along with a cover letter outlining why you’re perfect for the role. Be sure to include links to any relevant social media accounts or portfolios showcasing your work.
Social Media Executive in Oxford employer: The Perch Inn
Join our vibrant and passionate team at a well-established independent restaurant group in Oxford, where creativity meets culinary excellence. We offer a supportive work culture that values innovation and collaboration, alongside flexible working hours to accommodate your lifestyle. With opportunities for professional growth in the dynamic hospitality sector, you'll be empowered to make a meaningful impact through your marketing and social media expertise while indulging your love for food and bespoke experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Oxford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Perch Inn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Perch Inn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Perch Inn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Perch Inn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Oxford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Perch Inn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Perch Inn:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Perch Inn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Perch Inn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Perch Inn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Perch Inn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
