At a Glance
- Tasks: Drive marketing strategies and campaigns across multiple retail locations to boost customer engagement.
- Company: Join a dynamic and expanding multi-site retail business with a collaborative culture.
- Benefits: Enjoy autonomy, influence business performance, and see the impact of your work.
- Other info: Opportunity for career growth and to work closely with senior stakeholders.
- Why this job: Combine creativity with commercial impact in a fast-paced environment where no two days are the same.
- Qualifications: Experience in retail or fast-paced environments, strong project management skills, and a proactive mindset.
Shape the marketing strategy across a growing retail network where your ideas will directly drive customer growth. This is an exciting opportunity to take ownership of retail marketing across multiple store locations, leading local campaigns, store openings and customer engagement initiatives that deliver measurable commercial results.
The Opportunity
Reporting into the wider marketing function, you'll develop and execute local marketing strategies that increase footfall, strengthen customer engagement and support continued business growth. Working closely with store managers and cross-functional teams, you'll become the driving force behind local marketing activity, ensuring every campaign delivers value and supports commercial objectives. No two days will be the same. From launching new stores and creating local partnerships to delivering integrated marketing campaigns and analysing performance, you'll play a key role in the continued success of the business.
Key Responsibilities
- Develop and deliver local marketing plans across a multi-site retail estate.
- Lead marketing activity for new store openings, refurbishments and key retail events.
- Partner with store managers to identify local opportunities that drive sales and customer engagement.
- Deliver integrated marketing campaigns across digital, print, social media, PR and local partnerships.
- Manage campaigns from concept through to execution, ensuring consistency of brand and messaging.
- Monitor campaign performance, analyse results and use insights to continually improve marketing effectiveness.
- Build strong relationships with internal stakeholders and external agencies and suppliers.
About You
- Experience within retail, FMCG, hospitality or another fast-paced multi-site environment.
- A strong commercial mindset with the ability to translate marketing activity into business results.
- Experience planning and delivering integrated marketing campaigns across multiple channels.
- Excellent project management skills and the ability to manage multiple priorities simultaneously.
- Confidence building relationships with stakeholders at all levels.
- A proactive, hands-on approach with the ability to work independently and take ownership.
Why Join?
- Take ownership of marketing across a growing and successful retail business.
- Enjoy a varied role with genuine autonomy and the opportunity to influence business performance.
- Work closely with senior stakeholders where your ideas and expertise will be valued.
- See the direct impact of your marketing activity on customer engagement and commercial growth.
- Join a collaborative, fast-moving business where no two days are the same.
If you're looking for a marketing role where you can combine creativity with commercial impact and genuinely influence the success of a growing retail business, we'd love to hear from you.
For a confidential conversation, please send your CV to Lisa Fox, People Consultant.
Applicants must already be based in Guernsey and have the unrestricted right to work in Guernsey. Due to the high volume of applications we receive, if you have not heard from us within one week, please assume your application has not been successful on this occasion.
Retail Marketing Manager employer: The People Co
Join a dynamic and expanding retail business in Guernsey, where your role as Retail Marketing Manager will empower you to shape impactful marketing strategies across multiple store locations. With a culture that values creativity and autonomy, you'll have the opportunity to lead innovative campaigns, engage with local communities, and directly influence customer growth while enjoying a collaborative work environment that fosters professional development and rewards initiative.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The People Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The People Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The People Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The People Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The People Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The People Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about The People Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The People Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The People Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The People Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
