At a Glance
- Tasks: Lead the marketing strategy for a B2B food manufacturer, driving growth and sales performance.
- Company: Established multi-site food manufacturer with a focus on B2B Food Service customers.
- Benefits: Competitive salary, inclusive environment, and opportunities for strategic influence.
- Other info: Office-based in London with travel to connect with the wider business.
- Why this job: Shape a marketing function that directly impacts business growth and decision-making.
- Qualifications: Senior marketing leadership experience in B2B food manufacturing and strong commercial mindset.
The predicted salary is between 70000 - 90000 £ per year.
Head of Marketing role within a B2B food manufacturer. Highly commercial, strategic position aligned to sales and Food Service customers. This is a senior, strategic marketing role with clear commercial accountability, focused on supporting sales performance, growth and long‑term market positioning rather than creative execution.
You will take ownership of the marketing strategy and function, working closely with senior leadership and commercial teams to ensure marketing activity is aligned to business priorities and delivers measurable impact. This role will suit someone who enjoys setting direction, building structure and using marketing as a commercial lever within a complex B2B environment.
Key Responsibilities- Own and lead the overall marketing strategy in line with growth objectives
- Collaborate closely with the Commercial and Sales teams to ensure marketing delivers measurable impact
- Build, lead and develop a high‑performing marketing team and agency partners
- Align marketing activity closely with sales and Food Service customer priorities
- Oversee commercial marketing and sales support materials for UK and international markets
- Own performance measurement, insight and ROI reporting
We are interested in speaking with people who:
- Demonstrate senior marketing leadership experience within B2B food manufacturing, with a strong understanding of Food Service channels
- Bring a strong commercial mindset and understand how marketing supports sales effectiveness
- Enjoy strategic ownership and accountability rather than hands‑on creative delivery
- Are confident in influencing senior stakeholders and leading teams and external partners
- Are based in the UK with a full right to work, and do not require visa sponsorship now or in the future
Opportunity to shape a marketing function with real commercial influence. Direct exposure to senior leadership and strategic decision‑making. A business where marketing is expected to drive growth, not just awareness. The position is primarily office-based in London, with regular travel to a second UK site to stay closely connected to the wider business. An inclusive and supportive working environment is offered, with reasonable adjustments available throughout the recruitment process. Applicants must be based in the UK with full working rights.
Head of Strategic Marketing employer: The People Co
Contact Detail:
The People Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Strategic Marketing role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their market position and how your strategic marketing skills can drive growth. We want you to show them you’re the perfect fit for their B2B food manufacturing needs!
✨Tip Number 3
Don’t shy away from showcasing your past successes. Bring data and examples of how your marketing strategies have positively impacted sales performance. We love seeing measurable results that align with business priorities!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for candidates who are proactive and eager to join our team in shaping the future of marketing in the food service sector.
We think you need these skills to ace Head of Strategic Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Strategic Marketing role. Highlight your B2B food manufacturing experience and any strategic marketing successes you've had. We want to see how you can drive growth and support sales performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this senior role. Share specific examples of how you've influenced senior stakeholders and led teams in the past. We love a good story that showcases your strategic mindset!
Showcase Your Commercial Acumen: In your application, emphasise your understanding of how marketing supports sales effectiveness. We’re looking for someone who can align marketing activities with business priorities, so make sure to include relevant metrics or outcomes from your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at The People Co
✨Know Your B2B Food Landscape
Make sure you brush up on the latest trends and challenges in the B2B food manufacturing sector. Understanding the Food Service channels and how they impact sales will show that you're not just a marketing whiz, but also someone who gets the business.
✨Align with Sales Objectives
Before your interview, think about how marketing can directly support sales performance. Be ready to discuss specific strategies you've implemented in the past that have driven measurable results, and how you plan to align marketing activities with sales priorities in this role.
✨Showcase Leadership Experience
This role requires strong leadership skills, so come prepared with examples of how you've built and led high-performing teams. Highlight your experience in collaborating with senior stakeholders and how you've influenced decision-making in previous positions.
✨Prepare for Strategic Discussions
Expect to dive deep into strategic marketing discussions during your interview. Think about how you would approach setting a marketing strategy that aligns with growth objectives and be ready to share your insights on performance measurement and ROI reporting.