At a Glance
- Tasks: Lead impactful marketing campaigns and shape strategies for The Pensions Regulator.
- Company: Join a purpose-driven organisation that safeguards over £2trn in savings.
- Benefits: Enjoy 25 days leave, flexible working, and a generous pension scheme.
- Other info: Embrace a culture of diversity and inclusion in a dynamic work environment.
- Why this job: Make a real difference in pensions regulation while developing your leadership skills.
- Qualifications: Extensive experience in strategic marketing and strong team management skills.
The predicted salary is between 70700 - 71000 £ per year.
Location: Brighton, hybrid (6 days per month in the office). Starting salary from £70,988 per annum dependent on skills and experience, plus benefits.
Role details:
- Contract type: 9 months FTC
- TPR grade & pay group: Grade 5
- Directorate: Market Oversight
The role and responsibilities:
- We are seeking a strategic and experienced Campaigns and Marketing Business Lead for a nine-month fixed-term contract starting in October 2025 to shape and deliver TPR's marketing and campaign functions.
- You will lead a multidisciplinary team to deliver high-impact, insight-driven communications that influence behaviour, improve compliance, and protect pension savers.
- Lead the development and implementation of TPR’s marketing and campaign strategies.
- Translate corporate priorities into measurable communications plans.
- Oversee the delivery of integrated, multi-channel campaigns and direct communications.
- Own the strategy and performance of TPR’s marketing channels, including digital, social, email, and direct mail.
- Lead and develop a high-performing team, fostering a culture of collaboration and innovation.
- Use data and analytics to evaluate campaign effectiveness and drive continuous improvement.
- Ensure compliance with government communications standards and spending controls.
- Identify and mitigate risks related to campaign delivery and service performance.
- Represent the function at senior forums and contribute to organisation-wide decision-making.
The role criteria:
- Extensive experience leading strategic, multi-channel marketing and communications programmes.
- Proven ability to deliver behaviour change campaigns and direct communications at scale.
- Strong leadership and team management experience, including matrix and cross-functional working.
- Expertise in supplier and contract management, including performance frameworks.
- Experience in budget management and business case development.
- Strong analytical skills and experience using data to drive performance.
- Excellent stakeholder engagement and influencing skills at senior levels.
Reward and benefits:
- 25 days annual leave plus bank holidays.
- A hybrid working model, 35-hour working week (full-time), flexible working patterns, and flexitime.
- Competitive parental leave, as well as a Civil Service Pension with an average employer contribution of 27%.
- Our dedicated benefits portal (Edenred) offers retail, gym, tech and restaurant discounts, and a cycle to work scheme.
Our culture and values: Equality, diversity and inclusion are important to us; we strive to create a supportive, inclusive, and dynamic work environment where everyone can thrive.
About The Pensions Regulator: With a career at TPR, you’ll be joining an organisation with real purpose and a diverse range of skills and experience that positively impact millions. We keep more than £2trn of savings safe. Our Corporate Strategy outlines a bold vision for pensions regulation and evolution in response to a changing landscape. We’re committed to diversity and inclusion and to creating an inclusive and dynamic work environment where everyone can thrive.
Applications: To avoid disappointment, submit your application as soon as possible. We reserve the right to close the vacancy early if a high volume of applications is received. Once closed, we are unable to consider further applications. Current TPR employees should discuss applications with their line manager before applying.
Campaigns and Marketing Lead in England employer: The Pensions Regulator
As a Policy Delivery Lead at TPR, you will join a vibrant and inclusive workplace in Brighton, where collaboration and personal growth are at the forefront of our culture. We offer genuine opportunities for learning and development, alongside a competitive benefits package that includes flexible working arrangements and a strong commitment to diversity and inclusion. With a focus on making a positive impact for savers, this role provides a unique chance to influence policy in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns and Marketing Lead in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pensions Regulator and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pensions Regulator are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pensions Regulator on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pensions Regulator. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaigns and Marketing Lead in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pensions Regulator. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Pensions Regulator:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pensions Regulator’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Pensions Regulator
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pensions Regulator will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Pensions Regulator, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
