At a Glance
- Tasks: Shape communications by integrating research and insights to support audience-led planning.
- Company: The Pensions Regulator, a forward-thinking organisation in Brighton.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and evidence-based decision making.
- Why this job: Make a real difference by translating data into impactful communication strategies.
- Qualifications: Experience in audience insight, research, and strategic planning.
The predicted salary is between 45000 - 55000 £ per year.
The Pensions Regulator in Brighton seeks an Audience, Insight and Evaluation Lead to shape communications through evidence and audience understanding. You will integrate research, data and insights across the organisation to support audience-led planning and strategic priorities.
You will translate complex evidence into practical recommendations, evaluate the impact of communications and test behavioural interventions, collaborating with Evidence, Research and Analysis, Digital and Data.
Strategic Audience Insight & Behavior Lead | Hybrid, Brighton employer: The Pensions Regulator
As a Policy Delivery Lead at TPR, you will join a vibrant and inclusive workplace in Brighton, where collaboration and personal growth are at the forefront of our culture. We offer genuine opportunities for learning and development, alongside a competitive benefits package that includes flexible working arrangements and a strong commitment to diversity and inclusion. With a focus on making a positive impact for savers, this role provides a unique chance to influence policy in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Audience Insight & Behavior Lead | Hybrid, Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pensions Regulator and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pensions Regulator are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pensions Regulator on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pensions Regulator. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Audience Insight & Behavior Lead | Hybrid, Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pensions Regulator. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Pensions Regulator:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pensions Regulator’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Pensions Regulator
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pensions Regulator will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Pensions Regulator, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
