At a Glance
- Tasks: Lead audience insights and evaluation to shape impactful communications for pensions reform.
- Company: Join The Pensions Regulator, a purpose-driven organisation making a difference.
- Benefits: Enjoy 25 days leave, hybrid working, and a generous pension scheme.
- Other info: Inclusive culture with opportunities for growth and collaboration across diverse teams.
- Why this job: Make a real impact on pensions while developing your skills in behavioural science.
- Qualifications: Experience in research, evaluation frameworks, and strong communication skills required.
The predicted salary is between 63089 - 63089 £ per year.
As the Audience, Insight and Evaluation Lead, you will help ensure that TPR's communications are shaped by evidence, insight and a clear understanding of audience behaviour. Working at the centre of TPR's developing strategic planning function, you will bring together research, data and insight from across the organisation to support audience-led planning, communications activity and organisational priorities.
Your work will help TPR focus on the issues that matter most for pensions reform and members' interests, contributing to communications that support meaningful behaviour change among trustees, administrators, employers and those who influence them. You will work closely with colleagues across Evidence, Research and Analysis, Digital and Data, and Marketing & Engagement to develop insight, apply behavioural frameworks, commission research and evaluate the impact of communications activity.
The role also involves supporting the design and testing of behavioural interventions, translating complex evidence into practical recommendations, and ensuring learning is used to improve future planning and delivery. This is an opportunity to make a meaningful contribution to TPR’s objectives while continuing to develop expertise in insight, evaluation, behavioural science and strategic communications.
The Role Is Ideal For Someone Who
- Enjoys using evidence, research and data to improve decision-making and outcomes.
- Is motivated by understanding audience behaviour and helping shape communications that support positive change.
- Likes turning complex information into practical recommendations that others can use.
- Values collaboration and enjoys working with people from different teams and disciplines.
- Takes a thoughtful and analytical approach to solving problems and improving ways of working.
Essential Skills
- Experience developing theories of change, behavioural frameworks and evaluation frameworks in a regulatory context.
- Experience applying qualitative and quantitative research findings to communications strategies and behaviour change interventions.
- Experience managing external agencies and suppliers.
- Experience communicating complex evidence clearly to senior and non-specialist audiences.
- Strong understanding of behavioural science and experimental design and their application in a regulatory context.
- Ability to interpret and translate qualitative and quantitative research into clear, actionable communications recommendations.
- Strong ability to present and visualise complex evidence in formats that support senior decision-making.
- Postgraduate degree in psychology, behavioural science or a related discipline, or equivalent experience.
TPR Offers
- Genuine opportunities for learning and development.
- A values-led, inclusive environment.
- Hybrid working and flexible shift patterns.
- A vibrant workplace with employee networks (Disability, Family, LGBT+, Minority Ethnic, Mental Health, Women's).
Reward And Benefits
We offer 25 days annual leave plus bank holidays, a hybrid working model, 35 hour working week (full-time), flexible working patterns, and flexitime. We also provide competitive parental leave, as well as a Civil Service Pension with an average employer contribution of 28.97%. Our dedicated benefits portal (Edenred) offers retail, gym, tech and restaurant discounts, and a cycle to work scheme.
Our culture
TPR strives to be a high-performing organisation, and we prioritise our people's growth and well-being. We offer various learning, secondment and development opportunities, support flexible working, and foster a diverse and inclusive environment. Equality, diversity and inclusion is very important to us and we strive to make sure everyone has an equal opportunity to succeed.
Our modern Brighton offices are in Telecom House overlooking Preston Park, they are over two floors of a shared building facility and when designed in 2023 we followed the government's workplace design guide to ensure accessibility by design was achieved for our section. We're proud to have a range of networks and opportunities to bring people together with supportive and safe spaces to connect with one another.
About The Pensions Regulator
With a career at TPR, you’ll be joining an organisation with real purpose and who are proud of their diverse range of skills and experience that positively impact on millions of people. Everyone at TPR plays an important role in helping to keep more than £2trn of savings safe.
Our Corporate Strategy outlines a bold and challenging vision of how pensions regulation should continue to evolve to keep pace with a change in the scale and nature of the pensions landscape. We believe diversity and inclusion are vital to good decision-making for positive saver outcomes. We're committed to creating a supportive, inclusive, and dynamic work environment where everyone can thrive; understanding the link between the work we do and its positive impact on society.
Audience, Insight and Evaluation Lead in Brighton employer: The Pensions Regulator
As a Policy Delivery Lead at TPR, you will join a vibrant and inclusive workplace in Brighton, where collaboration and personal growth are at the forefront of our culture. We offer genuine opportunities for learning and development, alongside a competitive benefits package that includes flexible working arrangements and a strong commitment to diversity and inclusion. With a focus on making a positive impact for savers, this role provides a unique chance to influence policy in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Audience, Insight and Evaluation Lead in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pensions Regulator and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pensions Regulator are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pensions Regulator on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pensions Regulator. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience, Insight and Evaluation Lead in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pensions Regulator. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Pensions Regulator:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pensions Regulator’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Pensions Regulator
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pensions Regulator will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Pensions Regulator, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
