At a Glance
- Tasks: Elevate our luxury brand through creative marketing strategies and engaging content.
- Company: The Pembroke, a unique club in the heart of Belgravia.
- Benefits: Competitive salary, family meals, learning opportunities, and a pension scheme.
- Other info: Dynamic environment with opportunities for creativity and career growth.
- Why this job: Join a vibrant team and shape exceptional experiences for our members.
- Qualifications: 2-4 years in marketing, strong copywriting skills, and a passion for luxury branding.
The predicted salary is between 35000 - 45000 £ per year.
Steeped in history and situated in the heart of Belgravia, The Pembroke stands apart as a unique club for Londoners. From the spirit of our members to the splendour of our events, we are a home for eclectic and excellent living. A place to eat, drink, dance and meet, The Pembroke opens its doors to those who wish to fill their world with the finest experiences, from cocktails to culture, billiards to business. The Head Office is based on-site, within The Pembroke and represents the department responsible for leading and supporting with administration of the club's daily duties.
ROLE OVERVIEW
To further elevate and enhance our operations, we are seeking an accomplished Senior Marketing Executive to contribute and deliver on the club's success, providing exceptional experiences for our members. The Senior Marketing Executive will support the day-to-day execution of the club's marketing activity, helping to maintain and elevate the club's luxury brand presence across member communications, partnerships, events and digital channels. This role is highly collaborative and suited to a creative, organised and brand-conscious marketeer with a strong background in luxury hospitality, lifestyle or premium consumer brands. The ideal candidate will be a strong copywriter with a sharp eye for detail, an instinctive understanding of tone of voice and the ability to create polished, engaging content tailored to a high-net-worth audience.
RESPONSIBILITIES
- Collaborate with senior management to develop and implement an annual marketing strategy aligned with the club's goals and brand positioning.
- Identify and target potential member demographics through digital and offline channels.
- Work with the events team to promote special events, member-exclusive activities and partnerships, ensuring they are well-publicised and aligned with the club's brand.
- Develop engaging and informative newsletters that highlight club activities, new offerings and events.
- Monitor competitors and industry trends to identify new opportunities for engagement or marketing approaches.
- Maintain and uphold brand guidelines across all member-facing communications and marketing initiatives, ensuring a consistently polished and sophisticated brand presence.
- Support day-to-day social media coordination with agency partners, contributing to content direction and campaign planning.
- Assist in the development and execution of creative content shoots, including photography and videography, supporting concept development, styling, shot lists and on-site coordination to ensure all content reflects the club's luxury positioning.
- Create and oversee marketing collateral across both digital and print platforms, including invitations, brochures, presentations, signage, menus and membership materials, ensuring a consistently refined visual identity.
REQUIREMENTS
- 2 - 4 years' experience in a marketing role, preferably within luxury hospitality, lifestyle, fashion, private members' clubs or premium consumer brands.
- Exceptional copywriting and communication skills, with the ability to create refined, engaging and on-brand content.
- Strong understanding of luxury branding, visual identity and customer acquisition, with an eye for high-quality creative across photography, videography and design.
- Experience managing multiple projects simultaneously, including coordinating with cross-functional teams, agencies and external partners.
- Familiarity with social media, digital marketing and content planning within a luxury or lifestyle environment.
- Highly organised, detail-oriented and proactive, with the ability to work both independently and collaboratively in a fast-paced environment.
- A creative and culturally aware mindset, with a passion for luxury hospitality, exceptional experiences and premium brand storytelling.
- Experience with design software desirable but not essential.
WHAT WE OFFER
- Best-in-class salary
- Family meal on shift
- Industry-leading Learning & Development opportunities
- Pension scheme - including employer contributions.
- Annual staff award ceremony and party
- More benefits to be set up as we open
Senior Marketing Executive - London employer: The Pembroke Club
The Pembroke, located in the vibrant heart of Belgravia, is an exceptional employer that fosters a dynamic and collaborative work culture. With a commitment to employee growth through industry-leading learning and development opportunities, we offer a competitive salary and unique benefits such as family meals on shift and an annual staff award ceremony. Join us to be part of a luxury hospitality environment where your creativity and expertise will contribute to delivering extraordinary experiences for our members.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - London
✨Tip Number 1
Network like a pro! Attend industry events, join relevant groups on social media, and connect with people in the luxury hospitality scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best work. Whether it's marketing campaigns, content you've created, or even ideas for The Pembroke, let your skills shine!
✨Tip Number 3
Tailor your approach! Research The Pembroke and its brand values, then align your pitch to show how you can enhance their luxury presence. Make it clear why you're the perfect fit for their team and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of The Pembroke family. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Executive - London
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Senior Marketing Executive, your writing needs to shine! Make sure your application showcases your exceptional copywriting abilities. Tailor your CV and cover letter to reflect the luxury brand voice we’re looking for, and don’t shy away from including examples of your best work.
Be Creative with Your Application:We love creativity, so let your personality come through in your application! Whether it’s a unique layout for your CV or a compelling story in your cover letter, show us how you can think outside the box while still aligning with our brand's sophisticated image.
Highlight Relevant Experience:Make sure to emphasise your experience in luxury hospitality or premium brands. We want to see how your background aligns with our club's ethos. Use specific examples that demonstrate your understanding of high-net-worth audiences and how you've successfully engaged them in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Plus, it gives you a chance to explore more about The Pembroke and what we stand for before you hit 'send'!
How to prepare for a job interview at The Pembroke Club
✨Know Your Brand Inside Out
Before the interview, dive deep into The Pembroke's brand identity. Understand its history, values, and what sets it apart in the luxury hospitality scene. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their unique culture.
✨Showcase Your Copywriting Skills
As a Senior Marketing Executive, strong copywriting is key. Prepare examples of your previous work that highlight your ability to create engaging content for high-net-worth audiences. Bring along samples or be ready to discuss how you've crafted messages that resonate with luxury consumers.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in luxury marketing and hospitality. Be prepared to discuss how these trends could influence The Pembroke's marketing strategy. This shows that you’re not just reactive but proactive in identifying opportunities for the club.
✨Demonstrate Your Collaborative Spirit
This role requires collaboration with various teams. Think of examples from your past experiences where you successfully worked with others to achieve a common goal. Highlight your ability to coordinate with cross-functional teams and how you can bring that collaborative mindset to The Pembroke.
