At a Glance
- Tasks: Elevate our luxury brand through creative marketing strategies and engaging content.
- Company: The Pembroke, a unique club in the heart of Belgravia.
- Benefits: Best-in-class salary, family meals, and industry-leading development opportunities.
- Other info: Exciting opportunities for growth in a fast-paced, collaborative environment.
- Why this job: Join a dynamic team to create exceptional experiences for our members.
- Qualifications: 2-4 years in luxury marketing with strong copywriting and project management skills.
The predicted salary is between 35000 - 45000 € per year.
Steeped in history and situated in the heart of Belgravia, The Pembroke stands apart as a unique club for Londoners. From the spirit of our members to the splendour of our events, we are a home for eclectic and excellent living. A place to eat, drink, dance and meet, The Pembroke opens its doors to those who wish to fill their world with the finest experiences, from cocktails to culture, billiards to business. The Head Office is based on-site, within The Pembroke and represents the department responsible for leading and supporting with administration of the club's daily duties.
ROLE OVERVIEW
To further elevate and enhance our operations, we are seeking an accomplished Senior Marketing Executive to contribute and deliver on the club’s success, providing exceptional experiences for our members. The Senior Marketing Executive will support the day-to-day execution of the club’s marketing activity, helping to maintain and elevate the club’s luxury brand presence across member communications, partnerships, events and digital channels. This role is highly collaborative and suited to a creative, organised and brand-conscious marketeer with a strong background in luxury hospitality, lifestyle or premium consumer brands. The ideal candidate will be a strong copywriter with a sharp eye for detail, an instinctive understanding of tone of voice and the ability to create polished, engaging content tailored to a high-net-worth audience.
RESPONSIBILITIES
- Collaborate with senior management to develop and implement an annual marketing strategy aligned with the club’s goals and brand positioning.
- Identify and target potential member demographics through digital and offline channels.
- Work with the events team to promote special events, member-exclusive activities and partnerships, ensuring they are well-publicised and aligned with the club’s brand.
- Develop engaging and informative newsletters that highlight club activities, new offerings and events.
- Monitor competitors and industry trends to identify new opportunities for engagement or marketing approaches.
- Maintain and uphold brand guidelines across all member-facing communications and marketing initiatives, ensuring a consistently polished and sophisticated brand presence.
- Support day-to-day social media coordination with agency partners, contributing to content direction and campaign planning.
- Assist in the development and execution of creative content shoots, including photography and videography, supporting concept development, styling, shot lists and on-site coordination to ensure all content reflects the club’s luxury positioning.
- Create and oversee marketing collateral across both digital and print platforms, including invitations, brochures, presentations, signage, menus and membership materials, ensuring a consistently refined visual identity.
REQUIREMENTS
- 2 - 4 years’ experience in a marketing role, preferably within luxury hospitality, lifestyle, fashion, private members’ clubs or premium consumer brands.
- Exceptional copywriting and communication skills, with the ability to create refined, engaging and on-brand content.
- Strong understanding of luxury branding, visual identity and customer acquisition, with an eye for high-quality creative across photography, videography and design.
- Experience managing multiple projects simultaneously, including coordinating with cross-functional teams, agencies and external partners.
- Familiarity with social media, digital marketing and content planning within a luxury or lifestyle environment.
- Highly organised, detail-oriented and proactive, with the ability to work both independently and collaboratively in a fast-paced environment.
- A creative and culturally aware mindset, with a passion for luxury hospitality, exceptional experiences and premium brand storytelling.
- Experience with design software desirable but not essential.
WHAT WE OFFER
- Best-in-class salary
- Family meal on shift
- Industry-leading Learning & Development opportunities
- Pension scheme – including employer contributions.
- Annual staff award ceremony and party
- More benefits to be set up as we open
Senior Marketing Executive in London employer: The Pembroke Club
The Pembroke, located in the vibrant heart of Belgravia, is an exceptional employer that fosters a collaborative and creative work environment for its team. With a commitment to luxury hospitality, employees benefit from industry-leading learning and development opportunities, a competitive salary, and a unique chance to contribute to a prestigious brand while engaging with a high-net-worth clientele. The club's culture celebrates excellence and offers a range of employee perks, including family meals and an annual awards ceremony, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, join relevant groups on social media, and connect with people in the luxury hospitality scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best work. Whether it’s marketing campaigns, content you've created, or even event promotions, let your skills shine through.
✨Tip Number 3
Tailor your approach! Research The Pembroke and its brand values before any interviews. Make sure you can speak to how your experience aligns with their luxury positioning and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at The Pembroke.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Senior Marketing Executive, your writing needs to shine! Make sure your application showcases your ability to create engaging and polished content. Use a tone that reflects the luxury brand we represent at The Pembroke.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in luxury hospitality or premium brands. We want to see how your background aligns with our club's unique identity and values.
Highlight Your Organisational Skills:We’re looking for someone who can juggle multiple projects with ease. In your application, mention specific examples of how you’ve successfully managed various marketing initiatives or collaborated with teams to achieve goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at The Pembroke Club
✨Know Your Brand Inside Out
Before the interview, dive deep into The Pembroke's brand identity. Understand its history, values, and what sets it apart in the luxury hospitality scene. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their unique culture.
✨Showcase Your Copywriting Skills
As a Senior Marketing Executive, strong copywriting is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along samples or even a mini portfolio that demonstrates your understanding of tone and style, especially for high-net-worth audiences.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in luxury marketing and hospitality. Be prepared to discuss how these trends could influence The Pembroke's marketing strategy. This shows that you’re proactive and can bring fresh ideas to the table, which is crucial for this role.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies, upcoming events, or how they measure success in member engagement. This not only shows your interest but also helps you gauge if the club aligns with your career goals.
