At a Glance
- Tasks: Elevate our luxury brand through creative marketing strategies and engaging content.
- Company: The Pembroke, a unique club in the heart of Belgravia.
- Benefits: Competitive salary, family meals, learning opportunities, and a pension scheme.
- Other info: Dynamic environment with opportunities for creativity and professional growth.
- Why this job: Join a vibrant team and shape exceptional experiences for our members.
- Qualifications: 2-4 years in luxury marketing with strong copywriting and project management skills.
The predicted salary is between 35000 - 45000 £ per year.
Steeped in history and situated in the heart of Belgravia, The Pembroke stands apart as a unique club for Londoners.
From the spirit of our members to the splendour of our events, we are a home for eclectic and excellent living.
A place to eat, drink, dance and meet, The Pembroke opens its doors to those who wish to fill their world with the finest experiences, from cocktails to culture, billiards to business.
The Head Office is based on-site, within The Pembroke and represents the department responsible for leading and supporting with administration of the club's daily duties.
ROLE OVERVIEW
To further elevate and enhance our operations, we are seeking an accomplished Senior Marketing Executive to contribute and deliver on the club’s success, providing exceptional experiences for our members.
The Senior Marketing Executive will support the day-to-day execution of the club’s marketing activity, helping to maintain and elevate the club’s luxury brand presence across member communications, partnerships, events and digital channels.
This role is highly collaborative and suited to a creative, organised and brand-conscious marketeer with a strong background in luxury hospitality, lifestyle or premium consumer brands.
The ideal candidate will be a strong copywriter with a sharp eye for detail, an instinctive understanding of tone of voice and the ability to create polished, engaging content tailored to a high-net-worth audience.
RESPONSIBILITIES
- Collaborate with senior management to develop and implement an annual marketing strategy aligned with the club’s goals and brand positioning.
- Identify and target potential member demographics through digital and offline channels.
- Work with the events team to promote special events, member-exclusive activities and partnerships, ensuring they are well-publicised and aligned with the club’s brand.
- Develop engaging and informative newsletters that highlight club activities, new offerings and events.
- Monitor competitors and industry trends to identify new opportunities for engagement or marketing approaches.
- Maintain and uphold brand guidelines across all member-facing communications and marketing initiatives, ensuring a consistently polished and sophisticated brand presence.
- Support day-to-day social media coordination with agency partners, contributing to content direction and campaign planning.
- Assist in the development and execution of creative content shoots, including photography and videography, supporting concept development, styling, shot lists and on-site coordination to ensure all content reflects the club’s luxury positioning.
- Create and oversee marketing collateral across both digital and print platforms, including invitations, brochures, presentations, signage, menus and membership materials, ensuring a consistently refined visual identity.
REQUIREMENTS
- 2 - 4 years’ experience in a marketing role, preferably within luxury hospitality, lifestyle, fashion, private members’ clubs or premium consumer brands.
- Exceptional copywriting and communication skills, with the ability to create refined, engaging and on‑brand content.
- Strong understanding of luxury branding, visual identity and customer acquisition, with an eye for high-quality creative across photography, videography and design.
- Experience managing multiple projects simultaneously, including coordinating with cross-functional teams, agencies and external partners.
- Familiarity with social media, digital marketing and content planning within a luxury or lifestyle environment.
- Highly organised, detail-oriented and proactive, with the ability to work both independently and collaboratively in a fast-paced environment.
- A creative and culturally aware mindset, with a passion for luxury hospitality, exceptional experiences and premium brand storytelling.
- Experience with design software desirable but not essential.
WHAT WE OFFER
- Best-in-class salary
- Family meal on shift
- Industry-leading Learning & Development opportunities
- Pension scheme – including employer contributions.
- Annual staff award ceremony and party
- More benefits to be set up as we open
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Pembroke Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Pembroke Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Pembroke Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Pembroke Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Pembroke Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Pembroke Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Pembroke Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Pembroke Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Pembroke Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Pembroke Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
