At a Glance
- Tasks: Elevate our marketing strategy and create engaging content for a luxury club experience.
- Company: The Pembroke, a unique club in the heart of Belgravia.
- Benefits: Best-in-class salary, family meals, learning opportunities, and a pension scheme.
- Other info: Dynamic environment with opportunities for creativity and professional growth.
- Why this job: Join a vibrant team and shape exceptional experiences for our members.
- Qualifications: 2-4 years in marketing, strong copywriting skills, and a passion for luxury branding.
The predicted salary is between 35000 - 45000 £ per year.
Steeped in history and situated in the heart of Belgravia, The Pembroke stands apart as a unique club for Londoners. From the spirit of our members to the splendour of our events, we are a home for eclectic and excellent living. A place to eat, drink, dance and meet, The Pembroke opens its doors to those who wish to fill their world with the finest experiences, from cocktails to culture, billiards to business. The Head Office is based on-site, within The Pembroke and represents the department responsible for leading and supporting with administration of the club's daily duties.
Role Overview
To further elevate and enhance our operations, we are seeking an accomplished Senior Marketing Executive to contribute and deliver on the club’s success, providing exceptional experiences for our members.
Responsibilities
- Collaborate with senior management to develop and implement an annual marketing strategy aligned with the club’s goals and brand positioning.
- Identify and target potential member demographics through digital and offline channels.
- Work with the events team to promote special events, member-exclusive activities and partnerships, ensuring they are well-publicised and aligned with the club’s brand.
- Develop engaging and informative newsletters that highlight club activities, new offerings and events.
- Monitor competitors and industry trends to identify new opportunities for engagement or marketing approaches.
- Maintain and uphold brand guidelines across all member-facing communications and marketing initiatives, ensuring a consistently polished and sophisticated brand presence.
- Support day-to-day social media coordination with agency partners, contributing to content direction and campaign planning.
- Assist in the development and execution of creative content shoots, including photography and videography, supporting concept development, styling, shot lists and on-site coordination to ensure all content reflects the club’s luxury positioning.
- Create and oversee marketing collateral across both digital and print platforms, including invitations, brochures, presentations, signage, menus and membership materials, ensuring a consistently refined visual identity.
Requirements
- 2 - 4 years’ experience in a marketing role, preferably within luxury hospitality, lifestyle, fashion, private members’ clubs or premium consumer brands.
- Exceptional copywriting and communication skills, with the ability to create refined, engaging and on-brand content.
- Strong understanding of luxury branding, visual identity and customer acquisition, with an eye for high-quality creative across photography, videography and design.
- Experience managing multiple projects simultaneously, including coordinating with cross-functional teams, agencies and external partners.
- Familiarity with social media, digital marketing and content planning within a luxury or lifestyle environment.
- Highly organised, detail-oriented and proactive, with the ability to work both independently and collaboratively in a fast-paced environment.
- A creative and culturally aware mindset, with a passion for luxury hospitality, exceptional experiences and premium brand storytelling.
- Experience with design software desirable but not essential.
What We Offer
- Best-in-class salary
- Family meal on shift
- Industry-leading Learning & Development opportunities
- Pension scheme – including employer contributions.
- Annual staff award ceremony and party
- More benefits to be set up as we open
Senior Marketing Executive employer: The Pembroke Club London
The Pembroke, located in the vibrant heart of Belgravia, is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about luxury hospitality. With a commitment to employee growth through industry-leading learning and development opportunities, staff can thrive in a creative environment while enjoying competitive salaries and unique benefits such as family meals and annual celebrations. Join us to be part of a team that values excellence and offers a platform for meaningful contributions to our members' experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Attend industry events, join relevant groups on social media, and connect with people in the luxury hospitality scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best marketing work. Whether it’s social media campaigns or event promotions, let them see how you can elevate their brand.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like The Pembroke, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that Senior Marketing Executive role!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Passion for Luxury:When you're writing your application, let your love for luxury hospitality shine through. We want to see how your experiences and interests align with the unique vibe of The Pembroke. Make it personal and engaging!
Tailor Your Content:Don’t just send a generic CV and cover letter. We’re looking for someone who understands our brand. Customise your application to reflect how your skills and experiences can elevate our marketing strategy and enhance member experiences.
Highlight Your Copywriting Skills:Since exceptional copywriting is key for this role, showcase your best writing samples. Whether it's newsletters, social media posts, or marketing collateral, we want to see how you can create refined and engaging content that resonates with our members.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at The Pembroke Club London
✨Know Your Brand Inside Out
Before the interview, dive deep into The Pembroke's history, values, and unique offerings. Understanding the club's brand positioning will help you align your marketing strategies with their vision, showing that you're not just a candidate but a perfect fit for their culture.
✨Showcase Your Creative Flair
Prepare to discuss your previous marketing projects, especially those related to luxury hospitality or lifestyle brands. Bring examples of your work, like newsletters or social media campaigns, to demonstrate your exceptional copywriting skills and creative approach.
✨Be Ready to Discuss Trends
Stay updated on current trends in luxury branding and hospitality. Be prepared to share insights on how these trends can be leveraged to enhance The Pembroke's marketing strategy, showcasing your proactive mindset and industry awareness.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, think of examples where you've successfully collaborated with others. Highlight your experience in managing multiple projects and how you’ve coordinated with cross-functional teams to achieve common goals.
