At a Glance
- Tasks: Elevate our luxury brand through creative marketing strategies and engaging content.
- Company: The Pembroke, a unique club in the heart of Belgravia.
- Benefits: Best-in-class salary, family meals, and industry-leading development opportunities.
- Other info: Dynamic environment with opportunities for creativity and collaboration.
- Why this job: Join a vibrant team and shape exceptional experiences for our members.
- Qualifications: 2-4 years in luxury marketing with strong copywriting and project management skills.
The predicted salary is between 35000 - 45000 € per year.
Steeped in history and situated in the heart of Belgravia, The Pembroke stands apart as a unique club for Londoners. From the spirit of our members to the splendour of our events, we are a home for eclectic and excellent living. A place to eat, drink, dance and meet, The Pembroke opens its doors to those who wish to fill their world with the finest experiences, from cocktails to culture, billiards to business. The Head Office is based on-site, within The Pembroke and represents the department responsible for leading and supporting with administration of the club's daily duties.
ROLE OVERVIEW
To further elevate and enhance our operations, we are seeking an accomplished Senior Marketing Executive to contribute and deliver on the club’s success, providing exceptional experiences for our members. The Senior Marketing Executive will support the day-to-day execution of the club’s marketing activity, helping to maintain and elevate the club’s luxury brand presence across member communications, partnerships, events and digital channels. This role is highly collaborative and suited to a creative, organised and brand-conscious marketeer with a strong background in luxury hospitality, lifestyle or premium consumer brands. The ideal candidate will be a strong copywriter with a sharp eye for detail, an instinctive understanding of tone of voice and the ability to create polished, engaging content tailored to a high-net-worth audience.
RESPONSIBILITIES
- Collaborate with senior management to develop and implement an annual marketing strategy aligned with the club’s goals and brand positioning.
- Identify and target potential member demographics through digital and offline channels.
- Work with the events team to promote special events, member-exclusive activities and partnerships, ensuring they are well-publicised and aligned with the club’s brand.
- Develop engaging and informative newsletters that highlight club activities, new offerings and events.
- Monitor competitors and industry trends to identify new opportunities for engagement or marketing approaches.
- Maintain and uphold brand guidelines across all member-facing communications and marketing initiatives, ensuring a consistently polished and sophisticated brand presence.
- Support day-to-day social media coordination with agency partners, contributing to content direction and campaign planning.
- Assist in the development and execution of creative content shoots, including photography and videography, supporting concept development, styling, shot lists and on-site coordination to ensure all content reflects the club’s luxury positioning.
- Create and oversee marketing collateral across both digital and print platforms, including invitations, brochures, presentations, signage, menus and membership materials, ensuring a consistently refined visual identity.
REQUIREMENTS
- 2 - 4 years’ experience in a marketing role, preferably within luxury hospitality, lifestyle, fashion, private members’ clubs or premium consumer brands.
- Exceptional copywriting and communication skills, with the ability to create refined, engaging and on‑brand content.
- Strong understanding of luxury branding, visual identity and customer acquisition, with an eye for high-quality creative across photography, videography and design.
- Experience managing multiple projects simultaneously, including coordinating with cross-functional teams, agencies and external partners.
- Familiarity with social media, digital marketing and content planning within a luxury or lifestyle environment.
- Highly organised, detail-oriented and proactive, with the ability to work both independently and collaboratively in a fast-paced environment.
- A creative and culturally aware mindset, with a passion for luxury hospitality, exceptional experiences and premium brand storytelling.
- Experience with design software desirable but not essential.
WHAT WE OFFER
- Best-in-class salary
- Family meal on shift
- Industry-leading Learning & Development opportunities
- Pension scheme – including employer contributions.
- Annual staff award ceremony and party
- More benefits to be set up as we open
Senior Marketing Executive in City of Westminster employer: The Pembroke Club - Head Office
The Pembroke, located in the vibrant heart of Belgravia, is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about luxury hospitality. With industry-leading learning and development opportunities, a competitive salary, and a focus on employee well-being, we ensure our team members thrive both personally and professionally. Join us to be part of a unique club that values creativity, excellence, and the art of delivering unforgettable experiences.
Contact Detail:
The Pembroke Club - Head Office Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in City of Westminster
✨Tip Number 1
Network like a pro! Attend industry events, join relevant groups on social media, and connect with people in the luxury hospitality scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio that highlights your best marketing campaigns and content. This will help you stand out and demonstrate your skills in a tangible way.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like The Pembroke, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your talents and experience. Plus, it shows you're genuinely interested in being part of our team. So, don’t hesitate – hit that apply button and let’s get started!
We think you need these skills to ace Senior Marketing Executive in City of Westminster
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Senior Marketing Executive, your writing needs to shine! Make sure your application showcases your exceptional copywriting abilities. Tailor your CV and cover letter to reflect the tone of voice we value at The Pembroke.
Highlight Your Luxury Experience:We’re looking for someone with a strong background in luxury hospitality or premium brands. Don’t be shy about sharing your relevant experiences and how they align with our brand’s ethos. This is your chance to impress us!
Be Creative and Engaging:Your application should be as polished and engaging as the content you’ll create for us. Use your creativity to make your application stand out, whether it’s through design elements or a unique approach to your cover letter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at The Pembroke. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Pembroke Club - Head Office
✨Know Your Brand Inside Out
Before the interview, dive deep into The Pembroke's brand identity. Understand its history, values, and what sets it apart in the luxury hospitality scene. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their unique culture.
✨Showcase Your Copywriting Skills
As a Senior Marketing Executive, strong copywriting is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along samples or even a mini portfolio to demonstrate your writing style and how it aligns with luxury branding.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in luxury marketing and hospitality. Be prepared to discuss how these trends could be leveraged at The Pembroke. This shows that you’re proactive and can think strategically about enhancing their marketing efforts.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies, upcoming events, or how they measure success in member engagement. This not only shows your interest but also your strategic thinking and desire to contribute meaningfully.
