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For Companies At a Glance
- Tasks: Lead and optimise marketing campaigns across multiple brands to drive awareness and revenue.
- Company: Join a dynamic team at The PEGroup, a leader in innovative marketing solutions.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact by shaping campaign strategies that drive measurable results.
- Qualifications: Proven experience in campaign marketing and strong project management skills required.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
The predicted salary is between 43200 - 72000 £ per year.
As Marketing Campaigns Senior Manager, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. This is a senior manager-level role, responsible for driving campaign strategy and execution across multiple brands. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth. Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup’s and its subsidiaries’ marketing function is scalable, data-driven, and collaborative across all brands.
Location: UK-based (hybrid role, with regular time spent in the UK office)
Contract: Fixed-term contract, with a view to becoming permanent
Functional & Behavioural Expectations
- Collaborative Leadership: Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.
- Agility: Operate effectively in a start-up environment; adaptable, resourceful, and able to prioritise with speed and clarity.
- Process & Accountability: Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.
- Strategic & Hands-On: Balance strategic planning with execution, with a willingness to get hands-on with campaign and digital activity when required.
- Supplier & Partner Management: Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.
- Innovation & Continuous Learning: Stay up to date with emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.
- Ad Hoc Projects: Support business-wide initiatives that increase awareness, credibility, and long-term value, including work outside of traditional campaign activity.
Core Responsibilities
- Develop and own the campaign strategy for each brand.
- Implement inbound and outbound campaigns to generate leads.
- Plan and execute digital and non-digital campaigns (for example channels such as PPC, SEO, social, email, events).
- Manage the campaign calendar and social media engagement.
- Oversee the creation of sales collateral to support campaigns.
- Track and analyse campaign performance using analytics tools.
- Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.
Customer Marketing
- Manage customer communication programmes, from onboarding through to retention, ensuring consistent and engaging experience.
- Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.
Website Optimisation for Campaigns
- Work with the marketing team and Sales to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.
- Run A/B tests and apply data insights to continually improve campaign outcomes.
- Implement SEO changes and updates as required.
- Maintain awareness of changes to SEO principles and best practices.
- Implement Google Analytics and follow analytics best practices.
Technical Marketing & Website Ownership
- Act as a hands-on owner of group websites, including page creation, updates, and optimisation using WordPress and or HubSpot.
- Lead technical SEO implementation, including on-page optimisation, site structure, performance, and search visibility improvements.
- Work closely with external developers or agencies on website builds, migrations, and enhancements.
- Ensure websites support campaign goals, lead capture, and tracking requirements.
Market & Competitor Research
- Conduct competitor and sector research to inform campaigns and targeting.
- Share insights with Sales and other teams to strengthen positioning.
Experience & Skills Required
- Proven experience in campaign marketing, ideally within B2B or multi-brand environments.
- Experience operating at senior manager level, with ownership of strategy and execution.
- Hands-on expertise in digital and non-digital campaign delivery.
- Ability to create, manage, and optimise campaigns to drive commercial growth.
- Working knowledge, with hands-on experience, using HubSpot and WordPress.
- Strong understanding of campaign tracking and reporting requirements.
- Experience with test-and-learn strategies and ongoing optimisation.
- Knowledge of channel management, ensuring ROI is maximised.
- Experience using analytics and reporting tools.
- Comfortable in a start-up or scale-up environment – agile, hands-on, and process-driven.
- Strong project management skills, with the ability to prioritise and deliver under pressure.
- Strong stakeholder management skills, with the ability to collaborate across Sales, Operations, and external partners.
What Success Looks Like
- A steady pipeline of qualified leads across brands.
- Campaigns that generate measurable ROI and support commercial targets.
- Data-driven improvements to campaigns over time.
- Strong collaboration with the Content & Brand Lead to ensure alignment across all marketing outputs.
You will report directly to the Head of Marketing / CMO. In addition, you will be working alongside another senior marketing manager and work closely with Sales, Operations, HR, and external freelancers and agencies.
Salary & Package
- Contract: Fixed-term contract with a view to becoming permanent.
Marketing Campaign Senior Manager in Croydon employer: The PEGroup
Contact Detail:
The PEGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Senior Manager in Croydon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Marketing Campaign Senior Manager.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to highlight your successes and how you've driven growth. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like The PEGroup, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying through our site gives you a better chance of being noticed by hiring managers. So, don’t hesitate – get your application in!
We think you need these skills to ace Marketing Campaign Senior Manager in Croydon
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Campaign Senior Manager role. Highlight your experience in campaign strategy and execution, and show us how you've driven measurable outcomes in previous roles.
Showcase Your Skills: We want to see your hands-on expertise! Include specific examples of digital and non-digital campaigns you've managed, and how you used analytics tools to optimise performance. This is your chance to shine!
Be Authentic: Let your personality come through in your application. We value collaboration and innovation, so share your unique approach to problem-solving and how you work with teams to achieve commercial goals.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at The PEGroup
✨Know Your Campaigns Inside Out
Before the interview, make sure you thoroughly understand the campaigns you've worked on in the past. Be ready to discuss specific strategies, outcomes, and how they align with the role's focus on driving awareness and generating leads.
✨Showcase Your Collaborative Spirit
This role emphasises collaboration across teams. Prepare examples of how you've successfully worked with sales, operations, or product teams in previous roles. Highlight your ability to champion a one-team approach and drive commercial outcomes together.
✨Be Ready to Discuss Data-Driven Decisions
Since the position requires a strong focus on measurable outcomes, come prepared to talk about how you've used analytics tools to track campaign performance. Share specific instances where data insights led to improved campaign results.
✨Demonstrate Agility and Innovation
In a start-up environment, adaptability is key. Think of examples where you've had to pivot quickly or implement innovative solutions in your campaigns. Show that you're not just strategic but also hands-on and ready to tackle challenges head-on.
