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- Tasks: Lead innovative CRM campaigns for Toyota Europe, using AI to enhance marketing strategies.
- Company: Join a dynamic agency known for its cutting-edge marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic growth.
- Why this job: Be at the forefront of marketing automation and make a real impact with AI technology.
- Qualifications: Experience in CRM and email marketing, with strong project management skills.
The predicted salary is between 60000 - 75000 ÂŁ per year.
We are seeking a strategically minded Account Director with CRM expertise to work on a key client, Toyota Motors Europe (TME). This pivotal role involves advising the client in developing and delivering best‑practice, next‑generation marketing automation. You will be instrumental in expanding the account's remit by leveraging AI and the WPP Open platform to enhance marketing capabilities and measure performance effectively. As a key partner to the client, you will help shape their cross‑channel CRM strategy, ensuring all activity is innovative, data‑driven, and flawlessly executed.
9 month Fixed Term Contract Responsibilities
- Lead the delivery of CRM campaigns for Toyota Europe, managing projects from initial brief through to final asset delivery.
- Act as a key day‑to‑day contact for the client, building a strong, collaborative partnership and guiding them on what it takes to deliver best‑in‑class, AI‑enhanced CRM.
- Manage multiple, concurrent projects smoothly, coordinating with internal strategy, creative, and data teams, as well as client stakeholders, to ensure deadlines are met.
- Champion the use of marketing technology and AI tools within the team and for the client, identifying opportunities to improve campaign performance, strategic planning, and operational efficiency.
- Work closely with CRM Strategists to deliver strategically sound campaigns, establish effective working practices, and support the growth of the client's marketing automation capabilities.
- Support the Business Director in developing the account, identifying strategic opportunities for growth and demonstrating the value of our integrated, AI‑powered approach.
- Oversee campaign performance measurement, using data and AI‑driven insights to provide actionable recommendations for optimisation and future campaigns.
Skills Required
- CRM & Email Marketing Expertise: Deep experience in CRM, email best practice, and cross‑channel campaign production, preferably within an agency environment.
- Strategic Project Management: A proven ability to manage multiple complex projects simultaneously, demonstrating exceptional organisation, methodical thinking, and the ability to meet tight deadlines.
- AI & Platform Acumen: A strong curiosity and understanding of how AI can be applied to marketing automation. Experience with marketing technology/email platforms (e.g., Salesforce, Adobe) is highly advantageous.
- Client & Stakeholder Management: Excellent client service instincts with the ability to build trusted relationships, guide senior stakeholders, and balance a strong point of view with the ability to listen and adapt.
- Collaborative & Proactive Mindset: A self‑starting, proactive, and dedicated team player who is relentlessly curious about people, technology, and business, and is energised by delivering excellent, results‑focused work.
Account Management London CRM Account Director (9m FTC) employer: The & Partnership Group
Contact Detail:
The & Partnership Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Management London CRM Account Director (9m FTC)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your CRM expertise and any relevant projects you've managed. We want to see how you can bring value to the table, so don’t hold back on showcasing your achievements!
✨Be Ready for the Interview
Prepare for those interviews by researching the company and understanding their needs, especially when it comes to AI and marketing automation. We suggest practising common interview questions and having a few of your own ready to show your interest and curiosity.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only shows your enthusiasm but also gives you a better chance of being noticed. We’re here to help you find the right fit!
We think you need these skills to ace Account Management London CRM Account Director (9m FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your CRM expertise and any relevant experience with marketing automation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic mindset and how you've successfully managed projects in the past. Let us know why you're excited about working with Toyota Motors Europe.
Showcase Your AI Knowledge: Since we're all about leveraging AI, don’t forget to mention any experience you have with AI tools or marketing technology. We love seeing candidates who are curious and eager to innovate!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The & Partnership Group
✨Know Your CRM Inside Out
Make sure you brush up on your CRM and email marketing expertise. Be ready to discuss best practices and how you've successfully managed cross-channel campaigns in the past. Think of specific examples that showcase your skills, especially in relation to AI and marketing automation.
✨Showcase Your Strategic Thinking
Prepare to demonstrate your strategic project management abilities. Have a few stories ready about how you've managed multiple projects simultaneously, particularly under tight deadlines. Highlight your methodical approach and how it led to successful outcomes.
✨Build Rapport with the Interviewers
Remember, client and stakeholder management is key for this role. Practice building rapport during the interview by actively listening and engaging with your interviewers. Show them that you can balance a strong point of view while being adaptable to their needs.
✨Be Curious About AI and Marketing Tech
Since this role involves leveraging AI and marketing technology, come prepared with insights on how these tools can enhance campaign performance. Share your thoughts on current trends and be ready to discuss any relevant experience you have with platforms like Salesforce or Adobe.