At a Glance
- Tasks: Create and execute marketing campaigns to generate leads and analyse performance metrics.
- Company: Join YRH Finance Team, a dynamic organisation in the financial services sector.
- Benefits: Competitive salary, hybrid work options, and clear success frameworks.
- Other info: Opportunity for career growth in a supportive environment.
- Why this job: Make an impact in a hands-on role while developing your marketing skills.
- Qualifications: 3+ years of marketing experience, strong analytical skills, and familiarity with Google Ads.
Marketing Manager - Financial Services
About YRH Finance Team: YRH Finance Team is seeking an experienced, hands-on Marketing Manager to join our dynamic organisation and deliver our marketing function.
The Role: This is a "doing" role for a talented marketer who can execute across all marketing channels. Working within our established messaging framework and brand bible, you'll create and deliver campaigns that generate Marketing Qualified Leads (MQLs). Reporting to senior leadership who maintain strategic oversight, you'll be responsible for bringing our messaging to life through data-driven marketing execution.
Key Responsibilities:
- Create marketing content aligned with our messaging framework and brand guidelines
- Execute PPC campaigns through Google Ads with a focus on MQL generation
- Manage LinkedIn advertising through LinkedIn Campaign Manager
- Track and analyse all marketing metrics, including MQL volume, quality and conversion rates
- Design and implement email campaigns using approved messaging and templates
- Build landing pages using our established value propositions
- Monitor campaign performance daily and optimise for MQL generation
- Create comprehensive analytics reports on campaign ROI, CAC, and attribution
- Manage lead scoring to ensure quality MQL handoff to the commercial team
- Set up and maintain analytics tracking across all platforms
- Deliver webinars and track attendee engagement metrics
- Develop retargeting campaigns based on behavioral data
- Provide weekly and monthly performance reports with actionable insights
- A/B test campaigns to improve MQL conversion rates
Essential Requirements:
- Minimum 3 years' hands-on marketing experience, preferably in financial services (will consider marketers from other service-related industries)
- Strong analytical skills with proven ability to work with marketing metrics
- Experience managing MQL targets and lead quality metrics
- Proven experience with Google Analytics and platform-specific analytics
- Advanced Excel skills for data analysis and reporting
- Proven experience executing Google Ads campaigns with ROI focus
- LinkedIn Campaign Manager experience with B2B lead generation
- Understanding of attribution models and conversion tracking
- Experience with marketing automation and CRM analytics
- Knowledge of GDPR
You Must Be Able To:
- Set up conversion tracking and analytics across all platforms
- Create detailed performance reports and identify optimisation opportunities
- Analyse campaign data to improve MQL quality and volume
- Work to specific MQL targets and KPIs
- Build dashboards and automate reporting where possible
- Make data-driven decisions on budget allocation
- Present metrics and insights to stakeholders clearly
Key Metrics You'll Own:
- MQL volume and quality scores
- Cost per MQL by channel
- MQL to SQL conversion rates
- Campaign ROI and attribution
- Email engagement and conversion metrics
- Website conversion rates
- Lead velocity and pipeline contribution
Desirable Skills:
- Google Analytics certification
- Experience with Looker, Tableau or similar
- SQL knowledge for data queries
- Marketing attribution platform experience
What We Offer:
- Competitive salary commensurate with experience
- Clear framework and targets to enable your success
- Hybrid/work from home with office and sales meeting attendance
Application Process:
Please submit your CV along with a cover letter detailing your experience with marketing analytics and MQL generation, including specific metrics you've achieved.
Remote Marketing Manager (Farnham) in Surrey employer: The Part-Time Finance People
At YRH Finance Team, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Remote Marketing Manager based in Farnham, you'll enjoy the flexibility of hybrid working while being part of a dynamic team dedicated to driving impactful marketing strategies in the financial services sector. We offer competitive salaries, clear performance frameworks, and ample opportunities for professional growth, ensuring that you can thrive in your role and contribute meaningfully to our success.
Contact Details:
The Part-Time Finance People Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Remote Marketing Manager (Farnham) in Surrey
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. Building connections can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, analytics reports, and any successful projects. This gives potential employers a taste of what you can do beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company’s recent campaigns and be ready to discuss how you can contribute to their MQL goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and makes it easier for us to connect with you.
We think you need these skills to ace Remote Marketing Manager (Farnham) in Surrey
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with MQL generation and analytics, and don’t forget to sprinkle in those specific metrics you've achieved. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your hands-on marketing experience and how you’ve successfully executed campaigns in the past. Let us know what makes you tick!
Show Off Your Analytical Skills:Since we’re all about data-driven decisions, make sure to showcase your analytical skills in both your CV and cover letter. Talk about your experience with Google Analytics and how you've used data to optimise campaigns. We love numbers!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at The Part-Time Finance People
✨Know Your Metrics
Make sure you brush up on your marketing metrics before the interview. Be ready to discuss how you've tracked and analysed MQLs, conversion rates, and campaign ROI in your previous roles. This will show that you understand the importance of data-driven decisions.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've executed, especially those that generated MQLs. Highlight your role in creating content, managing PPC ads, or optimising performance. Use numbers to back up your claims – everyone loves a good success story!
✨Familiarise Yourself with Tools
Since this role involves using Google Ads, LinkedIn Campaign Manager, and analytics tools, make sure you're comfortable discussing your experience with these platforms. If you have certifications or specific achievements related to these tools, don’t forget to mention them!
✨Understand the Brand
Before the interview, take some time to understand YRH Finance's messaging framework and brand guidelines. Think about how you can align your marketing strategies with their existing brand voice. This will demonstrate your commitment and ability to integrate seamlessly into their team.
