At a Glance
- Tasks: Create and execute marketing campaigns to generate leads and analyse performance metrics.
- Company: Join YRH Finance Team, a dynamic organisation in the financial services sector.
- Benefits: Competitive salary, hybrid work options, and clear success frameworks.
- Other info: Opportunity for career growth and professional development in a supportive team.
- Why this job: Make an impact with data-driven marketing in a fast-paced environment.
- Qualifications: 3+ years of marketing experience, strong analytical skills, and Google Ads expertise.
The predicted salary is between 35000 - 45000 £ per year.
YRH Finance Team is seeking an experienced, hands-on Marketing Manager to join our dynamic organisation and deliver our marketing function.
This is a "doing" role for a talented marketer who can execute across all marketing channels. Working within our established messaging framework and brand bible, you'll create and deliver campaigns that generate Marketing Qualified Leads (MQLs). Reporting to senior leadership who maintain strategic oversight, you'll be responsible for bringing our messaging to life through data-driven marketing execution.
Key Responsibilities:
- Create marketing content aligned with our messaging framework and brand guidelines
- Execute PPC campaigns through Google Ads with a focus on MQL generation
- Manage LinkedIn advertising through LinkedIn Campaign Manager
- Track and analyse all marketing metrics, including MQL volume, quality and conversion rates
- Design and implement email campaigns using approved messaging and templates
- Build landing pages using our established value propositions
- Monitor campaign performance daily and optimise for MQL generation
- Create comprehensive analytics reports on campaign ROI, CAC, and attribution
- Manage lead scoring to ensure quality MQL handoff to the commercial team
- Set up and maintain analytics tracking across all platforms
- Deliver webinars and track attendee engagement metrics
- Develop retargeting campaigns based on behavioral data
- Provide weekly and monthly performance reports with actionable insights
- A/B test campaigns to improve MQL conversion rates
Essential Requirements:
- Minimum 3 years' hands-on marketing experience, preferably in financial services (will consider marketers from other service-related industries)
- Strong analytical skills with proven ability to work with marketing metrics
- Experience managing MQL targets and lead quality metrics
- Proven experience with Google Analytics and platform-specific analytics
- Advanced Excel skills for data analysis and reporting
- Proven experience executing Google Ads campaigns with ROI focus
- LinkedIn Campaign Manager experience with B2B lead generation
- Understanding of attribution models and conversion tracking
- Experience with marketing automation and CRM analytics
- Knowledge of GDPR
You Must Be Able To:
- Set up conversion tracking and analytics across all platforms
- Create detailed performance reports and identify optimisation opportunities
- Analyse campaign data to improve MQL quality and volume
- Work to specific MQL targets and KPIs
- Build dashboards and automate reporting where possible
- Make data-driven decisions on budget allocation
- Present metrics and insights to stakeholders clearly
Key Metrics You'll Own:
- MQL volume and quality scores
- Cost per MQL by channel
- MQL to SQL conversion rates
- Campaign ROI and attribution
- Email engagement and conversion metrics
- Website conversion rates
- Lead velocity and pipeline contribution
Desirable Skills:
- Google Analytics certification
- Experience with Looker, Tableau or similar
- SQL knowledge for data queries
- Marketing attribution platform experience
What We Offer:
- Competitive salary commensurate with experience
- Clear framework and targets to enable your success
- Hybrid/work from home with office and sales meeting attendance
Application Process:
Please submit your CV along with a cover letter detailing your experience with marketing analytics and MQL generation, including specific metrics you've achieved.
Remote Marketing Manager (Farnham) in Sunderland employer: The Part-Time Finance People
At YRH Finance Team, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Remote Marketing Manager based in Farnham, you'll enjoy the flexibility of hybrid working while being part of a dynamic team that values your contributions and supports your professional growth through clear frameworks and targets. With competitive salaries and a focus on data-driven marketing, we empower our employees to excel and make a meaningful impact in the financial services sector.
Contact Details:
The Part-Time Finance People Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Remote Marketing Manager (Farnham) in Sunderland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Part-Time Finance People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Part-Time Finance People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Part-Time Finance People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Part-Time Finance People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Marketing Manager (Farnham) in Sunderland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Part-Time Finance People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Part-Time Finance People:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Part-Time Finance People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Part-Time Finance People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Part-Time Finance People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Part-Time Finance People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
