At a Glance
- Tasks: Create and execute marketing campaigns to generate leads and analyse performance metrics.
- Company: Join a dynamic finance team focused on innovative marketing strategies.
- Benefits: Competitive salary, hybrid work options, and clear success frameworks.
- Other info: Opportunity for career growth in a supportive environment.
- Why this job: Make an impact in financial services while honing your marketing skills.
- Qualifications: 3 years of marketing experience with strong analytical skills required.
Marketing Manager - Financial Services
About YRH Finance Team: YRH Finance Team is seeking an experienced, hands-on Marketing Manager to join our dynamic organisation and deliver our marketing function.
The Role: This is a "doing" role for a talented marketer who can execute across all marketing channels. Working within our established messaging framework and brand bible, you'll create and deliver campaigns that generate Marketing Qualified Leads (MQLs). Reporting to senior leadership who maintain strategic oversight, you'll be responsible for bringing our messaging to life through data-driven marketing execution.
Key Responsibilities:
- Create marketing content aligned with our messaging framework and brand guidelines
- Execute PPC campaigns through Google Ads with a focus on MQL generation
- Manage LinkedIn advertising through LinkedIn Campaign Manager
- Track and analyse all marketing metrics, including MQL volume, quality and conversion rates
- Design and implement email campaigns using approved messaging and templates
- Build landing pages using our established value propositions
- Monitor campaign performance daily and optimise for MQL generation
- Create comprehensive analytics reports on campaign ROI, CAC, and attribution
- Manage lead scoring to ensure quality MQL handoff to the commercial team
- Set up and maintain analytics tracking across all platforms
- Deliver webinars and track attendee engagement metrics
- Develop retargeting campaigns based on behavioral data
- Provide weekly and monthly performance reports with actionable insights
- A/B test campaigns to improve MQL conversion rates
Essential Requirements:
- Minimum 3 years' hands-on marketing experience, preferably in financial services (will consider marketers from other service-related industries)
- Strong analytical skills with proven ability to work with marketing metrics
- Experience managing MQL targets and lead quality metrics
- Proven experience with Google Analytics and platform-specific analytics
- Advanced Excel skills for data analysis and reporting
- Proven experience executing Google Ads campaigns with ROI focus
- LinkedIn Campaign Manager experience with B2B lead generation
- Understanding of attribution models and conversion tracking
- Experience with marketing automation and CRM analytics
- Knowledge of GDPR
You Must Be Able To:
- Set up conversion tracking and analytics across all platforms
- Create detailed performance reports and identify optimisation opportunities
- Analyse campaign data to improve MQL quality and volume
- Work to specific MQL targets and KPIs
- Build dashboards and automate reporting where possible
- Make data-driven decisions on budget allocation
- Present metrics and insights to stakeholders clearly
Key Metrics You'll Own:
- MQL volume and quality scores
- Cost per MQL by channel
- MQL to SQL conversion rates
- Campaign ROI and attribution
- Email engagement and conversion metrics
- Website conversion rates
- Lead velocity and pipeline contribution
Desirable Skills:
- Google Analytics certification
- Experience with Looker, Tableau or similar
- SQL knowledge for data queries
- Marketing attribution platform experience
What We Offer:
- Competitive salary commensurate with experience
- Clear framework and targets to enable your success
- Hybrid/work from home with office and sales meeting attendance
Application Process:
Please submit your CV along with a cover letter detailing your experience with marketing analytics and MQL generation, including specific metrics you've achieved.
Remote Marketing Manager (Farnham) in Middlesbrough employer: The Part-Time Finance People
At YRH Finance Team, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Remote Marketing Manager based in Farnham, you'll enjoy the flexibility of hybrid working while being part of a dynamic team dedicated to driving impactful marketing strategies in the financial services sector. We offer competitive salaries, clear performance frameworks, and ample opportunities for professional growth, ensuring that you can thrive in your career while making a meaningful contribution to our success.
Contact Details:
The Part-Time Finance People Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Remote Marketing Manager (Farnham) in Middlesbrough
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your hands dirty with some practical projects. Create mock campaigns or analyse existing ones to showcase your skills. This will not only boost your portfolio but also give you real examples to discuss in interviews.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies. Familiarise yourself with their messaging framework and think of ways you could enhance their MQL generation. Show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Remote Marketing Manager (Farnham) in Middlesbrough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with MQL generation and analytics, and don’t forget to mention any specific metrics you've achieved that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your hands-on marketing experience fits our needs. Be sure to mention your familiarity with Google Ads and LinkedIn Campaign Manager, as these are key for us.
Show Off Your Analytical Skills:We love data-driven marketers! In your application, emphasise your analytical skills and experience with tracking metrics. Share examples of how you've used data to optimise campaigns and improve MQL quality.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Part-Time Finance People
✨Know Your Metrics
Make sure you brush up on your marketing metrics before the interview. Be ready to discuss MQL volume, conversion rates, and how you've used data to drive decisions in past roles. This shows you understand the importance of analytics in marketing.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've executed, especially those that generated leads. Bring examples of your PPC campaigns or LinkedIn ads, and be ready to explain the strategies you used and the results you achieved.
✨Understand Their Brand
Familiarise yourself with YRH Finance's messaging framework and brand guidelines. Think about how you can align your marketing strategies with their existing brand voice and values. This will demonstrate your commitment to fitting into their team.
✨Ask Insightful Questions
Prepare some thoughtful questions about their current marketing strategies and challenges. This not only shows your interest in the role but also gives you a chance to showcase your analytical thinking and problem-solving skills.
