At a Glance
- Tasks: Create and execute marketing campaigns to generate leads and analyse performance metrics.
- Company: Join a dynamic finance team focused on innovative marketing strategies.
- Benefits: Competitive salary, hybrid work options, and clear success frameworks.
- Other info: Opportunity for career growth in a supportive environment.
- Why this job: Make an impact in financial services while honing your marketing skills.
- Qualifications: 3 years of marketing experience with strong analytical skills required.
Marketing Manager - Financial Services
About YRH Finance Team: YRH Finance Team is seeking an experienced, hands-on Marketing Manager to join our dynamic organisation and deliver our marketing function.
The Role: This is a "doing" role for a talented marketer who can execute across all marketing channels. Working within our established messaging framework and brand bible, you'll create and deliver campaigns that generate Marketing Qualified Leads (MQLs). Reporting to senior leadership who maintain strategic oversight, you'll be responsible for bringing our messaging to life through data-driven marketing execution.
Key Responsibilities:
- Create marketing content aligned with our messaging framework and brand guidelines
- Execute PPC campaigns through Google Ads with a focus on MQL generation
- Manage LinkedIn advertising through LinkedIn Campaign Manager
- Track and analyse all marketing metrics, including MQL volume, quality and conversion rates
- Design and implement email campaigns using approved messaging and templates
- Build landing pages using our established value propositions
- Monitor campaign performance daily and optimise for MQL generation
- Create comprehensive analytics reports on campaign ROI, CAC, and attribution
- Manage lead scoring to ensure quality MQL handoff to the commercial team
- Set up and maintain analytics tracking across all platforms
- Deliver webinars and track attendee engagement metrics
- Develop retargeting campaigns based on behavioral data
- Provide weekly and monthly performance reports with actionable insights
- A/B test campaigns to improve MQL conversion rates
Essential Requirements:
- Minimum 3 years' hands-on marketing experience, preferably in financial services (will consider marketers from other service-related industries)
- Strong analytical skills with proven ability to work with marketing metrics
- Experience managing MQL targets and lead quality metrics
- Proven experience with Google Analytics and platform-specific analytics
- Advanced Excel skills for data analysis and reporting
- Proven experience executing Google Ads campaigns with ROI focus
- LinkedIn Campaign Manager experience with B2B lead generation
- Understanding of attribution models and conversion tracking
- Experience with marketing automation and CRM analytics
- Knowledge of GDPR
You Must Be Able To:
- Set up conversion tracking and analytics across all platforms
- Create detailed performance reports and identify optimisation opportunities
- Analyse campaign data to improve MQL quality and volume
- Work to specific MQL targets and KPIs
- Build dashboards and automate reporting where possible
- Make data-driven decisions on budget allocation
- Present metrics and insights to stakeholders clearly
Key Metrics You'll Own:
- MQL volume and quality scores
- Cost per MQL by channel
- MQL to SQL conversion rates
- Campaign ROI and attribution
- Email engagement and conversion metrics
- Website conversion rates
- Lead velocity and pipeline contribution
Desirable Skills:
- Google Analytics certification
- Experience with Looker, Tableau or similar
- SQL knowledge for data queries
- Marketing attribution platform experience
What We Offer:
- Competitive salary commensurate with experience
- Clear framework and targets to enable your success
- Hybrid/work from home with office and sales meeting attendance
Application Process:
Please submit your CV along with a cover letter detailing your experience with marketing analytics and MQL generation, including specific metrics you've achieved.
Remote Marketing Manager (Farnham) in Armagh employer: The Part-Time Finance People
At YRH Finance Team, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Remote Marketing Manager based in Farnham, you'll enjoy the flexibility of hybrid working while being part of a dynamic team dedicated to driving impactful marketing strategies in the financial services sector. We offer competitive salaries, clear performance frameworks, and ample opportunities for professional growth, ensuring that you can thrive in your role and contribute meaningfully to our success.
Contact Details:
The Part-Time Finance People Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Remote Marketing Manager (Farnham) in Armagh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and analytics reports. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with MQL generation and data-driven decision-making to align with what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Remote Marketing Manager (Farnham) in Armagh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with MQL generation and analytics, as these are key for us. Use specific metrics to showcase your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us about your hands-on marketing experience and how you've successfully executed campaigns in the past. Keep it engaging and relevant to our needs.
Show Off Your Analytical Skills:We love data-driven marketers! In your application, emphasise your analytical skills and any tools you've used, like Google Analytics or Excel. Share examples of how you've improved MQL quality through data insights.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Part-Time Finance People
✨Know Your Metrics
Make sure you brush up on your marketing metrics before the interview. Be ready to discuss MQLs, CAC, and ROI in detail. Having specific examples of how you've improved these metrics in past roles will show that you can deliver results.
✨Showcase Your Campaigns
Prepare to talk about successful campaigns you've executed, especially those involving Google Ads and LinkedIn. Bring along case studies or reports that highlight your analytical skills and the impact of your work on lead generation.
✨Familiarise with Their Brand
Dive into YRH Finance's messaging framework and brand guidelines. Understanding their tone and style will help you align your answers with their expectations and demonstrate that you're a good fit for their team.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies and challenges. This shows your genuine interest in the role and gives you a chance to showcase your knowledge of the financial services sector.
