At a Glance
- Tasks: Manage social media, create engaging content, and support marketing campaigns for our beautiful parks.
- Company: Join The Parks Trust, a charity dedicated to maintaining Milton Keynes' stunning green spaces.
- Benefits: Enjoy flexible working, generous leave, and discounts at various retailers and fitness providers.
- Other info: Work in a beautiful parkland setting with excellent career development opportunities.
- Why this job: Be part of a creative team making a real impact on community engagement and environmental awareness.
- Qualifications: Experience in social media, content creation, and basic SEO skills are a plus.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
Unlike most UK cities the majority of Milton Keynes’ parks, lakes and landscapes are cared for by an independent charity – The Parks Trust, who manage over 6,000 acres of beautiful green spaces. More than 100 full and part‑time employees and 240 volunteers deliver its essential work, from landscape maintenance and nature services to the provision of valuable recreation and leisure facilities. The Parks Trust connects communities at over 500 outdoor events and advances public education around wildlife, biodiversity and the environment.
Position
We’re looking for a Digital Marketing Executive to join our team and play a key role in growing our digital presence. This is an exciting opportunity for someone who is creative, hands‑on, and passionate about digital storytelling. In this varied role, you’ll be responsible for the day‑to‑day running of our social media channels, creating high quality content to engage a variety of audiences. You will help keep our website up to date, create email newsletters and develop paid advertising campaigns. Working as part of a small team, you will collaborate and support on a range of marketing campaigns and initiatives that inspire people to visit, explore and enjoy our parks.
Location: The Pavilion, Campbell Park, Milton Keynes.
Contract Type: Permanent
Working hours: Monday to Friday, 37.5 hours.
Flexibility: We understand the need to balance life and commitments in and out of work and will support flexibility wherever it is practical to do so. We offer a Hybrid Working Policy of 60/40, office/remote working.
Requirements
- Manage day-to-day social media activity and community engagement to engage a variety of audiences and help maintain the reputation of the Trust.
- Create and deliver high quality marketing content for the Trust’s digital channels to increase usage of the parks, attendance at events and awareness of the Trust.
- Support the Marketing Managers to plan and deliver marketing campaigns and initiatives.
- Optimise performance and accessibility of our website, booking systems and other digital channels.
- Experience working on social media, including content creation and community engagement.
- Excellent written and verbal communication skills.
- Basic understanding of SEO and experience in maintaining websites/using CMS platforms.
- Adept at using design tools to create marketing materials (e.g. Canva or Adobe Creative Suite).
- Familiarity with tools such as Google Analytics, Meta Business Suite and email marketing systems.
- Videography skills including shooting and editing.
- Experience running paid social advertising (e.g. Meta, Google, YouTube).
- An understanding of CRM platforms.
- Experience working with marketing agencies.
- Knowledge of accessibility best practices in digital marketing.
Don’t worry if you don’t tick every box, we understand that not every candidate will meet every requirement. If you’re excited about the opportunity and feel you can contribute to our team, we’d still love for you to apply.
Other information
In return we offer a comprehensive benefits package:
- Generous and flexible annual leave provision which includes:
- Accrue up to 3 additional days for each full year of service
- Option to buy and sell up to 5 days of annual leave each year
- Flexible bank holiday policy to allow choice in which religious holidays you observe
- Salary sacrifice schemes for:
- Cycle to Work
- Electric Cars
- Ikea (homeware) and Curry’s (electronics)
- Other Benefits:
- Excellent contributory Pension Scheme with up to 10% employer contribution
- Medical cash plan
- Free eye tests
- Income Protection and Life Assurance Cover*
- Hybrid Working Policy offering up to 60/40 office/remote work (role dependent)
- Enhanced Family Friendly Policies*
- Discounts with a wide range of high street and online retailers, hospitality and fitness providers as well as for the activities at Willen Lake
- Employee Assistance Programme with a free and confidential 24/7 helpline for you and members of your household to use
- A beautiful office in a parkland setting with free parking in the heart of Milton Keynes
- Highly knowledgeable teams with a great working environment
- A 3-month Induction Plan giving you full oversight of The Trust
- Ongoing support with training and development
* Applies after a qualifying period
Equality, Diversity and Inclusion
The Parks Trust is committed to safeguarding and will always recruit all personnel in line with government guidelines, relevant legislation, Charity Commission guidance and best practice standards. We are committed to inclusion and equality of opportunity for all employees current and potential. We encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
If you have any questions about the role, organisation or application process please do get in touch by contacting us.
You can also contact us here for further support with your application, including any reasonable adjustments you may need to support you to participate in it to the best of your ability.
Digital Marketing Executive employer: The Parks Trust
The Parks Trust is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With a generous benefits package, including flexible working arrangements, a strong pension scheme, and opportunities for training and development, employees are supported in achieving a healthy work-life balance while contributing to the community's green spaces. Located in the picturesque setting of Campbell Park, Milton Keynes, the Trust fosters creativity and collaboration, making it an ideal place for passionate individuals to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Parks Trust and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Parks Trust are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Parks Trust on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Parks Trust. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Parks Trust. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Parks Trust:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Parks Trust’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Parks Trust
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Parks Trust will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Parks Trust, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
