At a Glance
- Tasks: Lead social media strategy and create engaging content for sports fans.
- Company: Join The Overlap, a leading sports media platform with millions of views.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Diverse team culture where every voice matters.
- Why this job: Shape the future of sports media and connect with passionate audiences.
- Qualifications: Experience in social media, leadership skills, and a love for football.
The predicted salary is between 40000 - 50000 £ per year.
Since launching in 2021, The Overlap has become one of the world’s most popular football and sports destinations with more than 38 million monthly views on You Tube, achieving 2.2 billion views across all platforms in 2025.
The Overlap spans sports including football, rugby and cricket and is home to fan debates, exclusive interviews, and the smash-hit series Stick to Football.
The long-form conversations with the biggest names in football, politics, business and world sport have set a new benchmark for authenticity, insight and storytelling.
As we continue to grow, we're looking for creative, collaborative people who are passionate about great storytelling and want to help shape the future of sports media by creating content that fans genuinely care about.
Your Role
This is an initial 12-month fixed-term contract.
The Social Lead will play a pivotal role in driving the day-to-day social output across The Overlap channels.
Working closely with the Head of Social, you'll help lead a team of social producers and editors, ensuring our content is best-in-class across every platform while helping shape the future direction of our social strategy.
This is a hands-on leadership role combining people management, creative thinking, editorial judgement and platform expertise.
You'll help translate our content into social-first formats that grow audiences, deepen engagement and strengthen our brands.
As we continue to expand our slate of programming, you'll be instrumental in developing innovative strategies that maximise the impact of every piece of content we produce.
You'll work closely with the Head of Social to help lead the social team, supporting both day-to-day operations and long-term planning.
You'll help oversee our social output while identifying new opportunities to grow audiences, improve workflows and evolve our presence across platforms.
As a
Social Lead at The Overlap, you will
Key Responsibilities
- Support the Head of Social in managing the day-to-day running of the social team across The Overlap channels.
- Help develop and implement the overall social strategy across You Tube, Instagram, Tik Tok, X, Facebook and emerging platforms.
- Lead the planning and execution of social campaigns around key shows, live events and major football moments.
- Own the social strategy for new content launches, ensuring every show has a clear audience growth plan.
- Mentor and develop members of the social team, providing feedback and helping maintain consistently high creative standards.
- Identify new content formats, platform trends and audience behaviours to keep both brands at the forefront of sports media.
- Analyse performance data and turn insights into actionable recommendations that improve reach, engagement and watch time.
- Help improve workflows, planning processes and publishing operations across the team.
- Maintain editorial standards and ensure content reflects the tone and quality expected of brand channels.
- What You'll Need
- Significant experience leading social media for a sports, media or entertainment brand.
- A deep understanding of football audiences and the content that performs across different social platforms.
- Strong leadership skills with experience managing or mentoring creative teams.
- Excellent editorial judgement and an instinct for what makes compelling social content.
- Experience using analytics to inform creative and strategic decisions.
- A proactive mindset with the ability to balance day-to-day execution with long-term planning.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Experience working in fast-paced, live content environments.
- A passion for football and digital storytelling.
- Everyone is welcome
The Overlap is an equal opportunities employer.
We know the best conversations happen when different perspectives come together.
We're committed to building a team where everyone feels welcome, valued and able to be themselves.
The more diverse the voices behind our content, the better we can connect with the audiences and communities we create it for.
Whatever your background or experience, if you're passionate about what we do, we'd love to hear from you.
If you need any reasonable adjustments during the recruitment process, just let us know - we're happy to support you.
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Social Lead in Manchester employer: The Overlap
The Overlap is an exceptional employer for those passionate about sports media, offering a vibrant work culture that thrives on creativity and collaboration. With a commitment to diversity and inclusion, employees are encouraged to bring their unique perspectives to the table, fostering an environment where innovative storytelling can flourish. As a Social Lead, you'll not only have the opportunity to shape the future of sports content but also benefit from mentorship and professional growth within a rapidly expanding platform that reaches millions of fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Social Lead in Manchester
✨Get Your Foot in the Door
Temporary roles often pop up when companies need extra hands for specific projects, so keep an eye on local job boards and news websites. Don’t hesitate to check out industry-specific platforms like Journalism.co.uk or local community groups for short-term gigs.
✨Network Like a Pro
Attend journalism and media events in your area, such as press launches or panel discussions. These are golden opportunities to meet industry insiders who might have the scoop on temporary openings. Plus, connecting with your peers can lead to unexpected recommendations.
✨Show Off Your Skills
Create a portfolio that showcases your best work, even if it’s just student projects or freelance articles. For journalism, a strong online presence is key, so make sure to share your pieces on platforms like Medium or your own blog to attract potential employers.
✨Apply Directly Through Our Site
We often have temporary positions available at The Overlap. Keep an eye on our careers page and apply directly – you're one step closer to landing that opportunity. Tailor your application to highlight relevant skills and experiences that make you a standout candidate!
We think you need these skills to ace Social Lead in Manchester
Some tips for your application 🫡
Showcase Your Writing Style:When applying for a temporary role in journalism-media, it's crucial to exhibit your unique writing voice. Attach samples of your work that showcase not just your ability to report, but also to engage readers. A link to your online portfolio can really help us see your style and versatility!
Tailor Your CV to Highlight Relevant Experience:In the world of journalism-media, it’s all about storytelling and your CV should reflect that! Focus on any journalism-related internships, freelance articles, or relevant coursework. Make sure to include specific achievements, like publications or recognitions, that make you stand out.
Craft a Motivating Cover Letter:For a temporary position, we want to know what excites you about journalism and why this role at The Overlap matters to you. Share your motivation for applying and what you hope to learn during your time with us. Let your passion for the media shine through!
Stay Current with Industry Trends:Show us that you’ve got your finger on the pulse of journalism-media trends. Reference recent developments or challenges in the industry in your application to demonstrate your enthusiasm and awareness. This can set you apart from other candidates who may not be as in-the-know!
How to prepare for a job interview at The Overlap
✨Showcase Your Versatility
In the world of journalism, adaptability is key. Be prepared to discuss various topics you've covered, whether it's breaking news, features, or investigative pieces. Bring along a portfolio that shows your range—think articles, videos, or even social media content you've created. This will demonstrate your ability to tackle different formats and subjects under pressure!
✨Nail That Story Pitch
As a temporary journalist, you'll need to hit the ground running. Before your interview with The Overlap, think about a compelling story idea you could pitch them. Tailor it to their audience and showcase your unique angle—this will show you're proactive and understand their publication's style, which is gold in fast-paced media environments.
✨Know Your Tools
Familiarise yourself with the tools journalists use—whether that’s content management systems, Adobe Suite, or video editing software. During the interview, highlight your proficiency with these tools. A temporary role at The Overlap might require you to jump into production quickly, and showing you're tech-savvy can set you apart from other candidates.
✨Demonstrate Quick Adaptation
In temporary roles, your ability to adapt and learn quickly is crucial. Be ready to discuss a time when you had to adjust your writing or reporting style to fit a new audience or medium. This will show The Overlap that you can thrive in dynamic situations and won't just be another warm body—but a valuable team member right from day one.
