Since launching in 2021, The Overlap has become one of the world’s most popular football and sports destinations with more than 38 million monthly views on YouTube, achieving 2.2 billion views across all platforms in 2025. The Overlap spans sports including football, rugby and cricket and is home to fan debates, exclusive interviews, and the smash-hit series Stick to Football. The long-form conversations with the biggest names in football, politics, business and world sport have set a new benchmark for authenticity, insight and storytelling.
As we continue to grow, we're looking for creative, collaborative people who are passionate about great storytelling and want to help shape the future of sports media by creating content that fans genuinely care about.
Your Role:
You’ll lead day-to-day PR and Communications for The Overlap, keeping our brand, talent and shows front of mind across sport and media, and turning profile into commercial impact. You’ll shape the stories we tell around flagship launches and build the repeatable rhythm that keeps us in the conversation all year round.
Key Responsibilities
- Collaborate with our agency and Global to set strategy and execute: Working with our appointed agency and Global on our PR & Comms strategy to then lead on the execution of this across the year and feeding back changes and improvements throughout.
- Launch & campaign PR: Lead PR strategy and execution for major launches and tentpole moments across The Overlap network – from announcement planning and embargoes to talent interviews, second-wave stories and post-launch momentum.
- Always-on press office: Run our weekly PR rhythm – drafting press releases, pitching stories, newsjacking big football and media moments, and amplifying show clips into coverage across sports, entertainment and trade titles.
- Reputation & stakeholder management: Manage sensitive narratives), coordinate approvals with talent representatives and partners, and ensure alignment with The Overlap and regulatory standards.
- Industry positioning & communications: Own our awards and events strategy, speaking opportunities and trade presence.
What You’ll Need
- PR & media experience: Significant experience in PR (typically 6+ years), ideally in sport, entertainment, media or talent-led brands.
- Industry connections: A strong understanding of the UK media landscape, with existing relationships or clear credibility with sports, entertainment and/or trade press.
- Storytelling & pitching skills: Proven ability to shape sharp narratives, write clean copy (press releases, briefings, Q&As) and sell stories in.
- Campaign leadership: Experience planning and delivering launch campaigns and ongoing press office activity, including working with or within agencies.
- Stakeholder management: Confidence working with senior stakeholders and high‑profile talent, balancing commercial, editorial and reputational needs.
- Judgement & resilience: Comfort operating in fast‑moving, sometimes sensitive environments, with the ability to spot issues early and respond calmly and constructively.
Everyone is welcome
The Overlap is an equal opportunities employer. We know the best conversations happen when different perspectives come together. We're committed to building a team where everyone feels welcome, valued and able to be themselves. The more diverse the voices behind our content, the better we can connect with the audiences and communities we create it for.
Whatever your background or experience, if you're passionate about what we do, we'd love to hear from you. If you need any reasonable adjustments during the recruitment process, just let us know - we're happy to support you.
Head of PR and Communications in Manchester employer: The Overlap
The Overlap is an exceptional employer for those passionate about sports media, offering a vibrant work culture that thrives on creativity and collaboration. With a commitment to diversity and inclusion, employees are encouraged to bring their unique perspectives to the table, fostering an environment where innovative storytelling can flourish. As a Social Lead, you'll not only have the opportunity to shape the future of sports content but also benefit from mentorship and professional growth within a rapidly expanding platform that reaches millions of fans worldwide.
