Regional Sales Manager
North Yorkshire | East Midlands | West Midlands | South Wales
£Competitive + Car Allowance + Bonus + Benefits
We are seeking experienced and commercially astute Regional Sales Managers to drive growth, protect existing business and expand brand presence across four key territories:
- North Yorkshire
- East Midlands
- West Midlands
- South Wales
This is an exciting opportunity for senior sales professionals with proven on-trade drinks industry experience and an established network within pubs, bars, restaurants, hotels and wholesalers.
Candidates must have previous on-trade drinks sales experience. This is an essential requirement for the role.
You'll be a commercially driven sales professional with excellent relationship-building skills and a proven track record of delivering growth in a fast-paced, customer-facing environment.
These roles will suit individuals who thrive on autonomy, enjoy winning new business and are confident managing established accounts, distributor relationships and commercial opportunities.
You'll act as a trusted territory expert, helping to shape sales execution, strengthen customer partnerships and deliver sustainable volume and visibility growth across your region.
Key Responsibilities
- Grow distribution, volume and visibility across your territory.
- Win new business through prospecting, cold calling and identifying opportunities within your market.
- Manage and develop existing accounts to protect distribution and unlock organic growth.
- Build strong relationships with on-trade customers, wholesalers and internal stakeholders to deliver commercial success.
- Use sales data and CRM tools to spot opportunities, track performance and support territory planning.
- Prepare and present commercial proposals, negotiate agreements and support investment decisions where required.
Skills & Experience
- Essential: Previous field sales or territory management experience within the on-trade drinks industry .
- Strong knowledge of the UK on-trade market, including pubs, bars, restaurants, hotels and wholesalers.
- A proven track record of winning new business while growing existing customer accounts.
- Excellent negotiation, communication and presentation skills.
- Commercial awareness and the ability to use sales data to guide decisions.
- A collaborative, self-starting approach with excellent organisation and time management.
- Competence in Microsoft Excel, Word and PowerPoint.
- Full UK driving licence and willingness to travel.
Key Benefits
- Competitive salary plus car allowance and bonus.
- Great benefits package.
- The chance to represent a respected business across a high-profile territory.
- Real autonomy, variety and the opportunity to make a visible commercial impact.
- A role suited to senior sales professionals who want ownership, challenge and progression.
Ideal Candidate Profile
You may currently be working as a Regional Sales Manager, Territory Manager, Area Sales Manager, Business Development Manager or Account Manager within the beer, cider, spirits, soft drinks or wider on-trade drinks sector and be ready for your next move.
If you have a strong network within the licensed trade, enjoy developing customer relationships and have a proven record of delivering commercial growth, we'd love to hear from you.
Please apply with your CV, ensuring you indicate which territory you're interested in (North Yorkshire, East Midlands, West Midlands or South Wales), or get in touch for a confidential discussion.
