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- Tasks: Lead brand strategy and drive innovation for a premium food-to-go brand.
- Company: Market-leading food business with a supportive marketing team.
- Benefits: Opportunity to make a tangible impact and elevate beloved brands.
- Other info: Office-based role in the Midlands with excellent career growth opportunities.
- Why this job: Shape the future of on-the-go indulgence in a dynamic, fast-paced sector.
- Qualifications: 3+ years in brand management, preferably in food/drink.
The predicted salary is between 50000 - 65000 £ per year.
Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector. This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.
Role Overview
Own the strategic direction for a flagship brand, championing brand equity, launching exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.
Key highlights:
- Execute annual brand plans aligned with a 3-year strategy.
- Harness consumer trends and category insights for growth opportunities.
- Present compelling strategies to key retail partners for standout activations.
Core Responsibilities
- Drive end-to-end brand leadership with commercial impact.
- Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.
- Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.
- Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.
Further duties include:
- Crafting a bold digital and social media strategy to boost engagement.
- Monitoring brand P&L, optimising budgets, and tracking ROI on activations.
- Supporting franchise evolution and through-the-line marketing execution.
Ideal Candidate
We’re seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.
Qualifications & Experience
- Degree in business/marketing (preferred).
- Proven track record in product development, campaign delivery, and P&L oversight.
Key Skills
- Strong project management and cross-functional influencing.
- Passion for consumers, problem-solving, and data-driven insights.
Personal Traits
Embody resilience, positivity, and customer focus to thrive in our agile culture.
Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights. Apply now to shape the future of on-the-go indulgence. Get in touch or send your CV and cover letter outlining your brand successes.
Brand Manager in Leicester employer: The Oval Partnership
Contact Detail:
The Oval Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a brand manager role that’s perfect for you.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your past brand management successes, especially any innovative campaigns or product launches. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Practice your pitch! Be ready to present your ideas on brand strategy and consumer engagement in interviews. Make sure you can articulate how you’d drive growth for their premium food-to-go brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Manager in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand management, especially in food and drink, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for brand strategy and innovation. Share specific examples of how you've driven growth and engaged consumers in previous roles.
Showcase Your Data Skills: Since we're looking for someone who loves data-driven insights, make sure to mention any experience you have with consumer trends and P&L oversight. We want to see how you've used data to inform your brand strategies!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of our premium food-to-go brands.
How to prepare for a job interview at The Oval Partnership
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and innovations, as well as consumer trends in the food-to-go sector. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Innovation Skills
Prepare examples of how you've successfully launched products or driven brand growth in previous roles. Be ready to discuss your approach to developing a 3-year innovation pipeline and how you’ve collaborated with cross-functional teams to bring ideas to life. Highlighting your experience will show that you can hit the ground running.
✨Engage with Data-Driven Insights
Familiarise yourself with key metrics related to brand performance, P&L management, and ROI tracking. Be prepared to discuss how you've used data to inform your strategies and decisions. This will demonstrate your commercial acumen and ability to drive impactful results.
✨Craft a Compelling Digital Strategy
Think about how you would enhance the brand's digital presence and engage consumers through social media. Prepare to share your ideas on creating standout activations and campaigns that resonate with the target audience. Showing your creativity and understanding of digital marketing will set you apart.