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- Tasks: Lead brand strategy and drive innovation for a premium food-to-go brand.
- Company: Join a market-leading food business with a supportive marketing team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Ideal for ambitious professionals ready to elevate a leading brand.
- Why this job: Make a tangible impact on beloved brands in a fast-paced sector.
- Qualifications: 3+ years in brand management, preferably in food/drink.
The predicted salary is between 45000 - 60000 £ per year.
Lead the growth of a premium food-to-go brand portfolio exceeding 100m in a dynamic, fast-paced sector. This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.
Role Overview
Own the strategic direction for a flagship brand, championing brand equity, launching exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.
Key highlights
- Execute annual brand plans aligned with a 3-year strategy.
- Harness consumer trends and category insights for growth opportunities.
- Present compelling strategies to key retail partners for standout activations.
Core Responsibilities
- Drive end-to-end brand leadership with commercial impact.
- Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.
- Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.
- Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.
Further duties include
- Crafting a bold digital and social media strategy to boost engagement.
- Monitoring brand P&L, optimising budgets, and tracking ROI on activations.
- Supporting franchise evolution and through-the-line marketing execution.
Ideal Candidate
We're seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.
Qualifications & Experience
- Degree in business/marketing (preferred).
- Proven track record in product development, campaign delivery, and P&L oversight.
Key Skills
- Strong project management and cross-functional influencing.
- Passion for consumers, problem-solving, and data-driven insights.
Personal Traits
Embody resilience, positivity, and customer focus to thrive in our agile culture. Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights.
Brand Manager employer: The Oval Partnership
Contact Detail:
The Oval Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in brand management. Include case studies of campaigns you've led or innovations you've introduced. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Brand Manager. Highlight your experience in brand management, especially in food and drink, and showcase any innovative projects you've led. We want to see how you can drive growth and engage consumers!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don’t forget to mention your experience with P&L oversight and campaign delivery – we love a data-driven approach!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Whether it's a successful product launch or a standout marketing campaign, we want to see how you've made a difference in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our brand strategy!
How to prepare for a job interview at The Oval Partnership
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand portfolio you'll be managing. Understand the current market position, recent campaigns, and consumer feedback. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Innovation Skills
Prepare examples of past product launches or campaigns you've led. Highlight how you identified opportunities for innovation and the impact they had on brand growth. This will show your potential employer that you can drive exciting initiatives in their fast-paced environment.
✨Be Ready to Discuss Consumer Trends
Familiarise yourself with the latest trends in the food-to-go sector. Be prepared to discuss how these trends can influence brand strategy and consumer engagement. This will showcase your ability to harness insights for growth opportunities.
✨Demonstrate Cross-Functional Collaboration
Think of examples where you've successfully worked with different teams, like NPD or operations, to achieve a common goal. Emphasising your project management skills and ability to influence across functions will resonate well with the interviewers.