At a Glance
- Tasks: Join a charity to inspire young people through creative marketing campaigns and events.
- Company: A UK charity dedicated to empowering youth with a bold social purpose.
- Benefits: Gain hands-on experience, develop your skills, and make a real difference.
- Other info: Dynamic role with opportunities for creativity and collaboration across teams.
- Why this job: Be part of a mission-driven team that supports young people's growth and potential.
- Qualifications: Experience in marketing, strong copywriting skills, and familiarity with CRM systems.
The predicted salary is between 31500 - 38500 £ per year.
About the role
An amazing opportunity to be part of a UK charity with a bold social purpose - helping young people discover more in themselves than they ever thought possible.
The Marketing Executive sits within our Marketing and Communications Team, supporting the delivery of marketing output to inspire more young people to come to Outward Bound, and to encourage more people to support Outward Bound.
There's plenty to get stuck into, from working with teachers, apprentices and young people, to supporting at national events like the London Marathon.
What you’ll be doing
• As Marketing Executive, you will
- Collaborate with the Marketing and Communications Team to deliver integrated marketing activity and campaign plans across education, early careers, summer courses, and fundraising.
- Support the delivery of specific marketing campaigns, fundraising marketing activity and supporter engagement initiatives, whilst supporting wider commercial marketing priorities, guided by the Marketing Manager and in line with business objectives.
- Maintain areas of the website, ensuring content is accurate, engaging, and aligned with brand standards.
- Deliver email marketing campaigns, including segmentation and targeting using Dynamics CRM, and produce performance reports and recommendations to inform future activity.
- Support the development and implementation of CRM, audience segmentation and customer journey strategies to enhance engagement, drive customer acquisition and donor opportunities.
- Support the delivery of Customer Insight training across teams to ensure data is effectively used to inform marketing decisions.
- Act as a brand champion across the organisation, supporting consistent and impactful brand representation in all communications.
- Participate in ongoing brand development and profile-raising activities both internally and externally.
- Create compelling, on-brand content and copy for both digital and print channels, supporting freelance designers and the wider marcomms team.
- Work closely with internal teams to provide marketing support, including presentations, print orders, digital assets, and design work.
- Liaise with external suppliers such as printers, designers, and advertisers to ensure timely and high-quality delivery of marketing materials.
- Provide marketing support for sales and fundraising events, ensuring strong visibility and engagement.
- Provide campaign insight, reporting and recommendations to improve engagement, conversion and retention.
- Assist with general administrative tasks and other duties as directed by the Head of Marketing and Communications to ensure smooth team operations.
You’re a great fit if you have...
- Previous experience in a marketing, communications or digital marketing role
- Experience of using a CRM platform (such as Microsoft Dynamics) and content management systems (CMS)
- Experience creating content using tools such as Canva, Adobe Express or similar
- Experience using marketing data and campaigns to identify opportunities for improvements
- Experience working with internal stakeholders and/or external agencies
- Excellent copywriting, editing and proofreading skills
- Understanding of SEO principles, keyword research, and Google Analytics
- Previous experience in event organising is desirable
- Experience in Microsoft Office (Excel, Word, Power Point, etc.)
We don’t expect you to meet every requirement. If you’re excited about the role and feel you could make a strong contribution, we’d love to hear from you.
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Marketing Executive in Penrith employer: The Outward Bound Trust
The Outward Bound Trust is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration in Hackthorpe. With a strong commitment to employee growth, we provide opportunities for professional development while making a meaningful impact on the lives of young people through our youth programs. Join us to be part of a passionate team dedicated to inspiring the next generation and enhancing our digital presence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Penrith
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing Executive in Penrith
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Outward Bound Trust.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Outward Bound Trust and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing Executive at The Outward Bound Trust.
How to prepare for a job interview at The Outward Bound Trust
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Outward Bound Trust.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Outward Bound Trust. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Outward Bound Trust.
