At a Glance
- Tasks: Drive digital marketing performance and customer engagement through innovative campaigns.
- Company: Join The Outdoors Group, a pioneering organisation focused on outdoor education and experiences.
- Benefits: Enjoy a competitive salary, work-life balance, and opportunities for professional development.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make a real impact in a fun, collaborative environment while enhancing your digital marketing skills.
- Qualifications: Experience in digital marketing, CRM, and strong communication skills are essential.
The predicted salary is between 27241 - 27241 £ per year.
You must complete our official application form. In line with Keeping Children Safe in Education (KCSIE) and our safeguarding procedures, we are unable to accept CVs in place of a completed application form. Applications submitted without a fully completed application form will not be considered for the role.
About the Outdoors Group
The Outdoors Group is a ten-year strong, pioneering, ‘for purpose’ organisation primarily based in the county of Devon, providing opportunities for children, young people, and adults to access education, training, and fun experiences in outdoor settings. We are all about creating a fun and fantastic place to work with a strong emphasis on work-life balance as part of a community of like-minded people, focusing on providing excellent development opportunities for all our learners and staff. Leading in our market, we have heaps of knowledge, enthusiasm, and a strong vision about who we are and where we’re going…. come and join us on the journey!
For all our roles, a DBS and reference checks are required. The Outdoors Group Ltd is committed to the safeguarding of all staff, children, young people and vulnerable adults involved in its activities and in promoting their welfare.
Job Description
Reporting To: Marketing Manager
Purpose of the Role
The Digital Campaigns & CRM Officer plays a key role in driving digital marketing performance, customer engagement and lead generation across The Outdoors Group and its subsidiaries. Operating within a Group Shared Services model, the postholder will be responsible for the development and delivery of CRM strategy, customer communications, marketing automation, digital campaigns, website optimisation and marketing insight. The role combines strategic thinking, analytical capability and strong communication skills to ensure marketing activity generates measurable engagement, enquiries, conversions and stakeholder outcomes. Working across multiple brands, services and stakeholder groups, the role will use customer data, market intelligence and performance insights to identify opportunities, improve customer journeys and deliver effective communications that drive engagement, retention, conversion and growth.
- CRM & Customer Journey Management
- Lead the development, management and continuous improvement of the Group’s CRM platforms.
- Develop and maintain customer journeys, lead nurturing workflows and marketing automation processes.
- Manage audience segmentation, customer databases and communication preferences.
- Develop lead scoring frameworks and customer engagement strategies.
- Ensure GDPR‑compliant management of customer and marketing data.
- Support the implementation of CRM best practice across all Group brands.
- Create and maintain customer communication plans aligned to business objectives.
- Customer Communications & Email Marketing
- Plan, create and deliver CRM campaigns that support customer engagement, retention and growth.
- Write, develop and distribute customer email campaigns, newsletters and automated communications.
- Ensure communications are targeted, relevant and aligned to audience needs.
- Monitor engagement metrics and use customer insight to improve future communications.
- Develop communication journeys that support stakeholder acquisition, onboarding and retention.
- Digital Campaign Management
- Develop and implement digital campaign strategies aligned to organisational objectives.
- Manage and optimise paid digital advertising campaigns.
- Support customer acquisition and retention initiatives across multiple brands.
- Monitor campaign performance and return on investment.
- Operate within campaign budgets and recommend improvements based on performance insights.
- Conduct A/B testing and campaign optimisation activities to improve outcomes.
- Manage and optimise website content and user journeys across the Group.
- Lead SEO and Generative Engine Optimisation (GEO) activities to improve discoverability across search engines and AI‑powered search experiences.
- Develop and optimise landing pages that support engagement and conversion objectives.
- Monitor website health, accessibility and user experience.
- Conduct website audits and recommend improvements.
- Analyse website performance, user behaviour and conversion data.
- Manage performance tracking, attribution models and conversion optimisation activities.
- Marketing Insight & Performance Analysis
- Feed into Group marketing performance dashboards and reporting frameworks.
- Produce monthly, quarterly and campaign‑specific performance reports.
- Analyse CRM, website and campaign performance data.
- Identify trends, risks, opportunities and areas for improvement.
- Provide actionable recommendations to the Marketing Manager and wider leadership team.
- Monitor key performance indicators and support evidence‑based decision‑making.
General
- Attend marketing events as required.
- Strong understanding of customer journey mapping, audience segmentation and marketing automation.
- Experience developing, delivering and optimising email marketing campaigns and customer communication journeys.
- Excellent copywriting and communication skills with the ability to tailor messaging to different audiences and stakeholder groups.
- Experience analysing marketing performance data and translating insight into actionable recommendations and measurable improvements.
- Experience using Google Analytics 4 & Search Console, CRM reporting tools and digital performance dashboards.
- Demonstrable ability to undertake competitor analysis, market research and audience insight activities to identify trends, opportunities and areas for improvement.
- Strong understanding of CRM, digital marketing, customer engagement and emerging technologies, including AI‑enabled marketing tools, SEO, Generative Engine Optimisation (GEO) and evolving search technologies.
- Ability to identify opportunities to increase brand visibility, stakeholder engagement and market reach through insight‑led marketing activity, partnerships, networks and industry engagement.
- Knowledge of current best practice and emerging trends in digital marketing, customer communications, CRM and stakeholder engagement.
- Good practical knowledge of WordPress and web maintenance.
- Experience using CRM platforms such as HubSpot, Salesforce or equivalent.
- Experience of conversion rate optimisation (CRO).
- Experience using Looker Studio or equivalent reporting tools.
- Experience working within a multi‑brand or Group structure.
- Experience within education, childcare, charitable or not‑for‑profit sectors.
Personal Attributes
- Strategic and commercially aware.
- Analytical and data‑driven.
- Proactive and solution‑focused.
- Collaborative and relationship‑oriented.
- Naturally curious and committed to continuous learning.
- Strong attention to detail.
- Able to balance creativity with evidence‑based decision‑making.
Success in the Role
- Improved CRM performance and stakeholder engagement.
- Effective customer journeys and marketing automation workflows.
- Increased lead generation and conversion rates.
- Strong website performance, visibility and user experience.
- Insight‑led recommendations that improve marketing effectiveness.
- High‑quality customer communications that deliver measurable outcomes.
- Increased brand awareness, engagement and stakeholder retention across the Group.
No direct line management responsibility initially.
£27,241.00 (Full year, full time contract)
City Company Officer (Exeter) / Work from Home
Digital Campaigns & CRM Officer in Exeter employer: The Outdoors Group Ltd
The Outdoors Group is an exceptional employer, offering a vibrant work culture that prioritises work-life balance and fosters a community of passionate individuals dedicated to making a difference. With a strong commitment to employee development, staff have access to numerous growth opportunities while contributing to meaningful projects that enhance the lives of children and young people in Devon. Join us in our mission to create engaging outdoor experiences and be part of a forward-thinking organisation that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Campaigns & CRM Officer in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Outdoors Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Outdoors Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Outdoors Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Outdoors Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Campaigns & CRM Officer in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Outdoors Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Outdoors Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Outdoors Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Outdoors Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Outdoors Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Outdoors Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
