At a Glance
- Tasks: Create and promote engaging content that showcases our brand and values.
- Company: Join a pioneering organisation focused on outdoor education and community impact.
- Benefits: Competitive salary, flexible work options, and opportunities for personal development.
- Other info: Exciting role with opportunities to lead events and enhance brand visibility.
- Why this job: Make a difference while working in a fun, supportive environment with like-minded people.
- Qualifications: Experience in brand management, strong writing skills, and creativity.
The predicted salary is between 27241 - 27241 £ per year.
About the Outdoors Group
The Outdoors Group is a ten-year strong, pioneering, ‘for purpose’ organisation primarily based in the county of Devon, providing opportunities for children, young people, and adults to access education, training, and fun experiences in outdoor settings.
We are all about creating a fun and fantastic place to work with a strong emphasis on work-life balance as part of a community of like-minded people, focusing on providing excellent development opportunities for all our learners and staff.
For all our roles, a DBS and reference checks are required.
The Outdoors Group Ltd is committed to the safeguarding of all staff, children, young people and vulnerable adults involved in its activities and in promoting their welfare.
Job Description
Reporting To
Marketing Manager
Job Purpose
The Brand & Content Officer will be responsible for developing, protecting and promoting the Group's brands across all organisations, services and stakeholder groups.
The role will ensure consistency of messaging, visual identity and tone of voice whilst delivering a strategic content programme that supports organisational objectives, growth initiatives and stakeholder engagement.
- Brand Responsibilities
- Support the development and promotion of the organisation as a positive, engaging and desirable place to work across internal and external channels
- Lead the creation of employer brand content that reflects organisational culture, values, people and impact
- Develop creative content and initiatives that enhance employee experience, encourage participation and strengthen organisational culture
- Ensure consistent and high‑quality application of brand identity across all communications, materials and touchpoints
- Support the development, evolution and governance of organisational brands, tone of voice and visual identity
- Maintain and develop brand guidelines, templates and creative standards across all subsidiaries
- Ensure all brand outputs align with organisational values, positioning and strategic objectives
- Lead and coordinate the organisation’s involvement in awards, accreditation and recognition opportunities
- Develop engaging written and visual content, including blogs, case studies, brochures, guides, presentations, webinars, videos and campaign materials
- Lead content planning aligned to organisational priorities, campaigns and audience needs
- Create compelling storytelling that demonstrates impact, outcomes and value across all brands
- Produce high‑quality creative assets for digital and print use, ensuring consistency and brand alignment
- Develop and maintain Group brand standards
- Ensure consistency across all subsidiaries and services
- Provide advice and guidance on brand application
- Undertake regular brand compliance reviews
- Develop annual content strategies
- Create content calendars aligned to organisational priorities
- Events Coordination Responsibilities
- Lead the planning, coordination and delivery of organisation‑led events and webinars from a brand and audience experience perspective
- Ensure events are designed to reflect and strengthen brand identity and messaging
- Develop promotional and supporting content for events, including invitations, campaigns, presentations and follow‑up materials
- Oversee attendee experience materials and communications to ensure a consistent and high‑quality brand experience
- Support post‑event content creation to maximise reach, impact and reuse of event outputs
- Keep up to date with developments, trends and best practice in branding, content creation, design and audience engagement
- Monitor emerging creative formats, storytelling approaches and communication trends
- Maintain awareness of developments, news and trends within relevant sectors, including education, outdoor learning, inclusion and related organisational areas
- Use sector insight to inform relevant, timely and impactful content, campaigns and messaging
- Proactively identify opportunities to enhance brand visibility, storytelling and audience engagement
- Contribute ideas and recommendations to improve brand consistency, content quality and campaign effectiveness
- Share insights and best practices with the wider marketing team to support continuous development
- Continuously seek opportunities to improve processes, creativity and output quality
- Experience in brand management, marketing communications or content marketing
- Experience developing and delivering content across multiple channels and audiences
- Strong copywriting and content creation skills
- Experience developing content plans and managing content calendars
- Ability to maintain brand consistency, tone of voice and messaging
- Experience creating multimedia content including video, podcasts or photography
- Experience using Canva, Adobe Creative Suite or similar design platforms
- Experience supporting or delivering marketing campaigns
- Experience promoting events, projects or stakeholder engagement activities
- Strong organisational and project management skills
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and deadlines
- Experience working across multiple brands, organisations or stakeholder groups
- Experience within education, childcare, charity or public sector environments
- Understanding of SEO and digital content optimisation
- Experience using analytics and reporting tools to measure content performance
Essential Personal Attributes
- Creative and innovative
- Strong attention to detail
- Highly organised and proactive
- Collaborative and relationship‑focused
- Able to work independently and use initiative
- Adaptable and responsive to changing priorities
- Committed to producing high‑quality work
- Commercially aware
- Confident presenting ideas and influencing stakeholders
- Curious about marketing trends and emerging technologies
- Enthusiastic ambassador for organisational values and brand
- Salary & Benefits
- £27,241.00 (Full year, full time contract)
- #J-18808-Ljbffr
Brand & Content Officer in Exeter employer: The Outdoors Group Ltd
The Outdoors Group Ltd is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the flexibility of a hybrid role based in Exeter. With a strong focus on professional development, team members are encouraged to grow their skills through innovative projects and collaborative events, making it a rewarding environment for those passionate about brand storytelling and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Content Officer in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Outdoors Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Outdoors Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Outdoors Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Outdoors Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Content Officer in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Outdoors Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Outdoors Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Outdoors Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Outdoors Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Outdoors Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Outdoors Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
