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- Tasks: Lead a rebranding strategy to enhance our company's identity and engage audiences.
- Company: Join The Ortus Club, an international event marketing firm connecting top executives worldwide.
- Benefits: Enjoy remote work flexibility and the chance to impact global business discussions.
- Why this job: Be part of a diverse team focused on excellence and continuous learning in a dynamic environment.
- Qualifications: Experience in brand strategy, market research, and strong communication skills are essential.
- Other info: This is a one-month consultancy role with opportunities for creative problem-solving.
Remote. Looking to grow your career on an international stage? Join a team that delivers high-level business experiences across the world’s top markets.
About Us
The Ortus Club is an international event marketing firm specialised in executives knowledge-sharing roundtable discussions. Our sessions—conducted both virtually and in person—are designed to facilitate meaningful dialogue, foster strategic connections, and support business growth. We partner with some of the world’s leading organisations to deliver over 50 curated events each month, providing a platform for decision-makers to exchange insights, share best practices, and explore emerging opportunities across industries and regions. With a diverse team of over 130 professionals based in the Philippines, Italy, and Kosovo, we are committed to excellence, collaboration, and continuous learning in everything we do.
Job Overview:
We are seeking an experienced Brand Strategy Consultant to lead and execute a comprehensive rebranding strategy for our organisation. This one-month consultancy role will focus on revitalising the company's brand identity to reflect current market trends, enhance brand perception, and engage our target audience more effectively.
Duration: 1 month
Key Responsibilities:
- Brand Audit & Analysis: Conduct a thorough assessment of the current brand positioning, visual identity, messaging, and market perception. This includes competitor analysis and audience research to identify key opportunities for repositioning.
- Brand Strategy Development: Develop a strategic plan that aligns with the company’s vision, values, and long-term goals. This will involve crafting brand narratives, defining brand purpose, and identifying key brand pillars to guide the rebranding efforts.
- Visual Identity & Messaging: Collaborate with design and marketing teams to create a cohesive visual identity, including logos, color schemes, typography, and imagery, that resonates with the target audience. Ensure all brand messaging across channels is consistent and aligned with the new direction.
- Stakeholder Alignment: Work closely with key stakeholders within the company to ensure their vision is integrated into the rebranding process. Conduct workshops or interviews as needed to gather input and refine the strategy.
- Market Testing & Feedback: Implement small-scale tests of the rebrand within the market to gather feedback and make any necessary adjustments before a full rollout.
Deliverables: Provide clear, actionable brand guidelines and a roadmap for future brand initiatives, as well as recommendations for marketing campaigns that align with the new brand strategy.
Key Skills and Experience:
- Proven experience in brand strategy and rebranding projects, with a portfolio of successful case studies.
- Expertise in market research, brand positioning, and competitive analysis.
- Strong understanding of visual identity, messaging, and customer engagement strategies.
- Excellent communication skills, with the ability to influence stakeholders at all levels.
- Creative problem-solving abilities with a data-driven approach to decision-making.
- Ability to work independently, manage tight deadlines, and drive results within a short time frame.
Preferred Qualifications:
- Previous experience with rebranding within B2B Marketing.
- Proficiency in design tools (e.g., Adobe Creative Suite, Figma) or familiarity with the design process.
- A degree in Marketing, Communications, Business, or a related field.
Brand Strategy Consultant (Rebranding) employer: The Ortus Club - Executive Knowledge Sharing
Contact Detail:
The Ortus Club - Executive Knowledge Sharing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Consultant (Rebranding)
✨Tip Number 1
Familiarise yourself with The Ortus Club's current brand identity and recent projects. Understanding their existing positioning will help you identify gaps and opportunities for rebranding, making your insights more relevant during discussions.
✨Tip Number 2
Network with professionals in the event marketing industry, especially those who have experience in B2B marketing and rebranding. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your previous rebranding projects in detail. Highlight specific challenges you faced, how you approached them, and the measurable outcomes of your strategies. This will demonstrate your expertise and problem-solving skills.
✨Tip Number 4
Stay updated on the latest trends in brand strategy and visual identity. Being knowledgeable about current market trends will not only enhance your credibility but also allow you to propose innovative ideas that align with The Ortus Club's vision.
We think you need these skills to ace Brand Strategy Consultant (Rebranding)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy and rebranding projects. Use specific examples from your portfolio that demonstrate your expertise in market research, brand positioning, and visual identity.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and explain why you are the perfect fit for this consultancy role. Mention your understanding of the company's vision and how your skills align with their needs.
Showcase Your Portfolio: Include a link to your portfolio that showcases successful case studies of previous rebranding projects. Highlight your creative problem-solving abilities and any data-driven results you've achieved.
Prepare for Potential Interviews: Anticipate questions related to your approach to brand audits, strategy development, and stakeholder alignment. Be ready to discuss how you would implement market testing and gather feedback for the rebranding process.
How to prepare for a job interview at The Ortus Club - Executive Knowledge Sharing
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your experience in brand strategy and rebranding projects. Be prepared to discuss the challenges you faced, the solutions you implemented, and the results achieved.
✨Understand Their Brand
Before the interview, research The Ortus Club's current brand identity and recent initiatives. This will allow you to speak knowledgeably about their brand and suggest tailored ideas for their rebranding strategy.
✨Prepare for Stakeholder Questions
Since stakeholder alignment is crucial for this role, anticipate questions about how you would engage with different stakeholders. Think of examples from your past experiences where you successfully gathered input and integrated feedback into your strategies.
✨Demonstrate Your Creative Process
Be ready to explain your approach to developing a brand strategy. Discuss how you conduct market research, analyse competitors, and create brand narratives. Highlight your creative problem-solving skills and how you use data to inform your decisions.
