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- Tasks: Lead impactful paid social media campaigns across platforms like Meta, LinkedIn, and TikTok.
- Company: Join a leading not-for-profit care provider in a dynamic and supportive environment.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Combine creativity and analytics to make a real difference in the community.
- Qualifications: Experience with paid social media campaigns and strong analytical skills required.
- Other info: Collaborative team culture with excellent career development opportunities.
The predicted salary is between 30000 - 37000 £ per year.
Exciting Opportunity for a Social Media & Paid Campaigns Executive in Buckinghamshire
Location: Woodley House, Aylesbury/ Hybrid Working
Contract: Permanent
Pay: £35,000 to £37,150 per annum, depending on experience
About the Role
OSJCT is looking for an experienced and data-driven Social Media & Paid Campaigns Executive to lead our paid and performance-focused social media activity. This is a pivotal role in building awareness, engagement, and lead generation for the Trust through impactful paid campaigns and content across platforms including Meta, LinkedIn, TikTok and emerging channels. Working closely with the Digital Marketing Manager, Marketing Executive, and Regional Marketers, you’ll ensure paid and organic social media activities complement each other - creating a cohesive, insight-led presence that strengthens our brand reputation and supports occupancy growth across our care homes.
Key Responsibilities
- Paid Campaign Strategy & Management: Plan, manage, and optimise paid social media campaigns (Meta, LinkedIn, TikTok etc.) to drive awareness, engagement, and high-quality enquiries. Build and test audience targeting and segmentation strategies using CRM insights and lookalike audiences. Develop and manage campaign budgets, bidding strategies, and performance tracking. Create campaign briefs and collaborate with the Graphic Designer, Marketing Executive, and Regional Marketers to develop creative assets and ad copy. Monitor performance and continuously improve ROI, cost per lead, and conversion rates. Work with the Customer Services and Digital Marketing teams to ensure accurate enquiry capture and campaign attribution.
- Insight, Reporting & Optimisation: Produce regular reports and dashboards on campaign performance, identifying key trends, learnings, and recommendations. Use analytics tools (Meta Business Suite, Google Analytics 4, Hootsuite etc.) to track and evaluate success. Use insights to inform wider marketing, content, and targeting strategies. Maintain oversight of ad spend tracking and forecasting.
- Collaboration & Support: Work closely with the Marketing Executive to align paid and organic content in theme, tone, and timing. Provide guidance and mentoring on social analytics, performance measurement, and audience growth. Support the delivery of social media training and resources to home managers. Use Canva and Adobe Creative Cloud to create or adapt visual assets for campaigns. Share insights and best practices with the wider marketing team. Co-manage the Marketing inbox, coordinating responses and requests from care homes.
About You
We’re looking for a creative and analytical individual with proven experience managing paid social media campaigns and a passion for storytelling that drives measurable results.
Essential Skills & Experience:
- Hands‑on experience managing paid campaigns through Meta Ads Manager and at least one other ad platform (LinkedIn Ads, TikTok Ads, etc.).
- Proven track record in delivering performance‑led social media campaigns, ideally in a service or multi‑site organisation.
- Strong analytical skills with experience in data‑led decision making and optimisation.
- Excellent attention to detail, numeracy, and ability to report on campaign performance.
- Confident communicator, comfortable collaborating with internal teams and external partners.
- A creative eye for impactful content and compelling ad storytelling.
Desirable Skills:
- Experience in lead generation and CRM‑integrated campaigns.
- Knowledge of GA4, UTM tracking, and conversion attribution.
- Understanding of the care or not‑for‑profit sector.
Why Join Us?
This is a fantastic opportunity for a proactive and strategic thinker to shape the Trust’s paid social media activity, driving awareness and engagement for one of the UK’s leading not‑for‑profit care providers. If you’re passionate about combining creativity with analytics to deliver meaningful impact, we’d love to hear from you.
Social Media Executive in Aylesbury employer: The Orders of St John Care Trust
Contact Detail:
The Orders of St John Care Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive in Aylesbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend local events, or join relevant online groups. The more connections we make, the better our chances of landing that Social Media Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and analytics reports. This will give potential employers a taste of what we can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. We should be ready to discuss how we can enhance their campaigns and drive engagement based on our insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our application to highlight how our experience aligns with the job description.
We think you need these skills to ace Social Media Executive in Aylesbury
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Executive role. Highlight your experience with paid campaigns and data-driven strategies, as these are key to what we’re looking for!
Show Off Your Creativity: Don’t just list your skills; showcase them! Include examples of successful campaigns you’ve managed, especially those that drove engagement and lead generation. We want to see your creative flair!
Be Data-Driven: Since this role is all about performance, include specific metrics from your past campaigns. Talk about how you used analytics tools to optimise results. Numbers speak volumes, and we love a good success story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at The Orders of St John Care Trust
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially Meta, LinkedIn, and TikTok. Familiarise yourself with their ad management tools and recent trends, as this will show your potential employer that you’re proactive and up-to-date.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive campaign success. Bring along metrics or reports from past campaigns that highlight your ability to optimise performance and improve ROI. This will demonstrate your analytical mindset and attention to detail.
✨Collaborative Spirit
Since the role involves working closely with various teams, be ready to share experiences where you’ve successfully collaborated on projects. Highlight your communication skills and how you’ve contributed to team success, as this will resonate well with the interviewers.
✨Creative Storytelling
Think about how you can convey your creativity during the interview. Prepare a few ideas for impactful content or campaigns that could work for OSJCT. This will not only showcase your creative eye but also your enthusiasm for the role and the organisation’s mission.
